Home services · Metro area · Wisconsin
Roofing and gutter companies in the Milwaukee-Waukesha, WI metro area
The roofing and gutter companies in the Milwaukee-Waukesha, WI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #237 of 381 scored metro areas
#6 of 13 scored metro areas based in Wisconsin
- Listings
- 237
- 11 chain locations (5%)
- Official establishments
- 142
- +21.4% since 2019
- Household spending a year
- $1.8B
- On home repairs, maintenance and insurance · $2,814 a household
- Spending per listing
- $7.8M
- 8% below the U.S.
- Listings per 10k households
- 3.6
- In line with the U.S.
- Population, 2025
- 1,575,010
- 0.0% since 2020
See the roofing and gutter companies around any address in the Milwaukee-Waukesha metro area
The site report maps the roofing and gutter companies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on home repairs, maintenance and insurance in the Milwaukee-Waukesha metro area comes to about $1.8B a year: $2,814 per household, 7% below the U.S. average. Spread across 237 roofing and gutter companies, that is $7.8M per company, 8% below the U.S. figure of $8.5M. The spending figure covers all home repairs, maintenance and insurance, not only roofing and gutter companies.
There are 237 roofing and gutter companies on map listings in the Milwaukee-Waukesha metro area as of September 2026. 11 of them (5%) are chain locations, against 4% across the U.S. Per 10,000 households, that is 3.6, in line with the U.S. rate of 3.6.
The official count of businesses with payroll classed as roofing contractors in the Milwaukee-Waukesha metro area was 142 in 2023, up 21.4% from 2019. That is one for every 4,623 households, against one for every 5,063 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $703K have gone to businesses classed as roofing contractors in the Milwaukee-Waukesha metro area.
Between 2020 and 2025, the population of the Milwaukee-Waukesha metro area held about level, against +3.1% for the U.S. The Groundwork market score for roofing and gutter companies in the Milwaukee-Waukesha metro area is 44 (lower middle), #237 of 381 scored metro areas and #6 of 13 scored metro areas based in Wisconsin.
How the Milwaukee-Waukesha metro area compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all home repairs, maintenance and insurance by the roofing and gutter companies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Milwaukee-Waukesha metro area | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.6 | 3.9 | 3.6 |
| Spending per listing | $7.8M | $7M | $8.5M |
| Households per official establishment | 4,623 | 4,969 | 5,063 |
| Official establishment growth, 2019–2023 | +21.4% | +17.1% | +20.4% |
| Population growth, 2020–2025 | 0.0% | +1.3% | +3.1% |
| Spending per household on home repairs, maintenance and insurance | $2,814 | $2,759 | $3,018 |
| Median household income | $78,218 | $77,485 | $80,734 |
| Groundwork market score | 44 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 142+21.4% over the period
- Employees, 2023
- 1,305
- Annual payroll, 2023
- $100.4M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 23711 chain locations
- Listings at the U.S. rate for this spending
- 218The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $703K
SBA-backed loans to businesses classed as roofing contractors in the Milwaukee-Waukesha metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Milwaukee-Waukesha metro area
- Population, 2025 estimate
- 1,575,0100.0% since 2020
- Households
- 656,436
- Median age
- 39.7
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.6
- Land area
- 1,455 sq. mi.
- People per square mile
- 1,078
- Median household income
- $78,218+25.4% vs. 2015–2019, before inflation
- Average household income
- $106,675
- Median home value
- $306,400
- Jobs located here
- 863,760
- Daytime population
- 1,652,441Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Milwaukee-Waukesha metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the roofing and gutter companies on map listings by name and distance.
Or open the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRoofing and gutters across Wisconsin
Every Wisconsin market ranked →The highest-scoring metro areas in Wisconsin for roofing and gutter companies, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Milwaukee-Waukesha metro area marked.
Top metro areas in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Racine-Mount Pleasant, WI | 71 | 15 | 1.9 | $14.8M | +0.4% | #37 of 381 |
| 2Madison, WI | 63 | 110 | 3.6 | $8.2M | +4.1% | #90 of 381 |
| 3Green Bay, WI | 60 | 43 | 3.2 | $8.7M | +2.5% | #120 of 381 |
| 4Wausau, WI | 52 | 17 | 2.9 | $9.3M | +1.0% | #175 of 381 |
| 5Kenosha, WI | 46 | 25 | 3.6 | $7.7M | −0.4% | #222 of 381 |
| Minneapolis-St. Paul-Bloomington, MN-WI | 46 | 693 | 4.7 | $6.8M | +2.6% | #224 of 381 |
| 6Milwaukee-Waukesha, WI | 44 | 237 | 3.6 | $7.8M | 0.0% | #237 of 381 |
| 7La Crosse-Onalaska, WI-MN | 43 | 22 | 3.1 | $8.8M | +0.4% | #248 of 381 |
| 8Sheboygan, WI | 41 | 20 | 4.0 | $6.7M | 0.0% | #267 of 381 |
| Duluth, MN-WI | 31 | 48 | 4.0 | $6.6M | +0.2% | #326 of 381 |
Other business types in the Milwaukee-Waukesha metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
- Home repair trades62
- HVAC and plumbing68
- Electricians61
- Roofing and gutters44
- Lawn, cleaning and pest control42
- Landscaping and lawn care41
- House cleaning38
- Pest control62
Real estate
Funeral services
Questions
How many roofing and gutter companies are in the Milwaukee-Waukesha, WI metro area?
As of September 2026, map listings count 237 roofing and gutter companies in the Milwaukee-Waukesha metro area. 11 of them (5%) are chain locations. The listings count roofers and gutter companies. Official counts show 142 businesses with payroll classed as roofing contractors in 2023, up 21.4% from 2019.
How much do households in the Milwaukee-Waukesha, WI metro area spend on home repairs, maintenance and insurance?
About $1.8B a year, or $2,814 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 237 roofing and gutter companies on map listings, it comes to $7.8M per company. That spending covers all home repairs, maintenance and insurance, which roofing and gutter companies share with other businesses in the trade. It is estimated from the incomes of the 656,436 households in the Milwaukee-Waukesha metro area and national spending patterns by income.
How does the Milwaukee-Waukesha, WI metro area compare with the U.S. for roofing and gutter companies?
The Milwaukee-Waukesha metro area has 3.6 roofing and gutter companies per 10,000 households, in line with the U.S. rate of 3.6. Spending per company is $7.8M, 8% below the U.S. figure of $8.5M. At the U.S. ratio of roofing and gutter companies to household spending, the Milwaukee-Waukesha metro area would have about 218, against 237 on map listings. There is one business with payroll in the industry for every 4,623 households, against one for every 5,063 across the U.S. The official count rose 21.4% from 2019 to 2023, against +20.4% for the U.S.
How fast is the Milwaukee-Waukesha, WI metro area growing?
Population estimates put the Milwaukee-Waukesha metro area at 1,575,010 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 656,436 households. Median household income in the Milwaukee-Waukesha metro area is $78,218, 3% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Milwaukee-Waukesha metro area scores 44 for roofing and gutter companies (lower middle), #237 of 381 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Milwaukee-Waukesha metro area. It maps the roofing and gutter companies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for roofing and gutter companies · All 56 business types in the Milwaukee-Waukesha metro area
Screening a site or an acquisition in the Milwaukee-Waukesha metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Milwaukee-Waukesha metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.