Real estate · Small-town market · California
Real estate agents and brokers in the Truckee-Grass Valley, CA area
How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 30 out of 100: Lower middle
Ranked #504 of 533 scored small-town markets
#8 of 9 scored small-town markets based in California
- Listings
- 228
- 12 chain locations (5%)
- Official establishments
- 89
- +11.3% since 2019
- Household spending a year
- $819.4M
- On rent and homeowner costs · $19,115 a household
- Housing spending per listing (U.S. = 100)
- 66
- 34% below the U.S.
- Listings per 10k households
- 53.2
- 74% above the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the real estate agents and brokers around any address in the Truckee-Grass Valley area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Truckee-Grass Valley area scores 30 (lower middle) on the Groundwork market score for real estate agents and brokers, ranking #504 of 533 scored small-town markets and #8 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 228 real estate agents and brokers in the Truckee-Grass Valley area. Chain locations make up 5% of them, against 4% across the U.S. That is 53.2 per 10,000 households, 74% above the U.S. rate of 30.6.
At $19,115 per household (15% above the U.S. average), households in the Truckee-Grass Valley area spend about $819.4M a year on rent and homeowner costs. Housing spending per office is 34% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Truckee-Grass Valley area was 89 in 2023, up 11.3% from 2019. That is one for every 482 households, against one for every 788 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $100K has gone to businesses classed as offices of real estate agents and brokers in the Truckee-Grass Valley area. Population estimates put the population change in the Truckee-Grass Valley area from 2020 to 2025 at −0.4%, against +3.1% for the U.S.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 53.2 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 66 | 96 | 100 |
| Households per official establishment | 482 | 601 | 788 |
| Official establishment growth, 2019–2023 | +11.3% | +17.3% | +20.1% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $19,115 | $19,977 | $16,661 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 30 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 89+11.3% over the period
- Employees, 2023
- 148
- Annual payroll, 2023
- $9.7M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 22812 chain locations
- Listings at the U.S. rate for this spending
- 150The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $100K
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across California
Every California market ranked →The highest-scoring small-town markets in California for real estate agents and brokers, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bishop, CA | 64 | 12 | 14.9 | 215 | −4.4% | #89 of 533 |
| 2Red Bluff, CA | 61 | 47 | 19.0 | 160 | −1.7% | #125 of 533 |
| 3Susanville, CA | 51 | 14 | 15.1 | 199 | −13.1% | #239 of 533 |
| 4Clearlake, CA | 45 | 70 | 26.0 | 116 | −0.6% | #333 of 533 |
| 5Ukiah, CA | 43 | 78 | 22.4 | 139 | −3.5% | #352 of 533 |
| 6Eureka-Arcata, CA | 40 | 135 | 24.6 | 123 | −3.4% | #384 of 533 |
| Gardnerville Ranchos, NV-CA | 34 | 102 | 46.9 | 75 | +0.9% | #472 of 533 |
| 7Crescent City, CA | 31 | 25 | 26.3 | 116 | −4.4% | #496 of 533 |
| 8Truckee-Grass Valley, CA | 30 | 228 | 53.2 | 66 | −0.4% | #504 of 533 |
| 9Sonora, CA | 29 | 77 | 33.9 | 96 | −4.0% | #506 of 533 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate30
- Real estate agents and brokers30
- Property management42
- Mortgage brokers and lenders33
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Truckee-Grass Valley, CA area?
The Truckee-Grass Valley area has 228 real estate agents and brokers on map listings as of September 2026. 12 of them (5%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 89 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 11.3% from 2019.
How much do households in the Truckee-Grass Valley, CA area spend on rent and homeowner costs?
About $819.4M a year, or $19,115 per household. That is 15% above the U.S. average (an index of 115, where 100 is the U.S. average). For the 228 real estate agents and brokers on map listings, housing spending per office is 34% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for real estate agents and brokers?
The Truckee-Grass Valley area has 53.2 real estate agents and brokers per 10,000 households, 74% above the U.S. rate of 30.6. The index of housing spending per office is 66, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Truckee-Grass Valley area would have about 150, against 228 on map listings. There is one business with payroll in the industry for every 482 households, against one for every 788 across the U.S. The official count rose 11.3% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 30 for real estate agents and brokers (lower middle), #504 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.