Groceries and convenience · Small-town market · California
Grocery stores in the Truckee-Grass Valley, CA area
Competitor counts, household spending and official business counts for grocery stores in the Truckee-Grass Valley, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 53 out of 100: Upper middle
Ranked #239 of 506 scored small-town markets
#2 of 9 scored small-town markets based in California
- Listings
- 27
- 11 chain locations (41%)
- Official establishments
- 33
- +22.2% since 2019
- Household spending a year
- $271.5M
- On groceries · $6,333 a household
- Spending per listing
- $10.1M
- 8% above the U.S.
- Listings per 10k households
- 6.3
- 7% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the grocery stores around any address in the Truckee-Grass Valley area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Truckee-Grass Valley area comes to about $271.5M a year: $6,333 per household, in line with the U.S. average. That is about $10.1M of household spending for each store on map listings, 8% above the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
The Truckee-Grass Valley area has 27 grocery stores on map listings as of September 2026. 11 of them (41%) are chain locations, against 37% across the U.S. That is 6.3 per 10,000 households, 7% below the U.S. rate of 6.8.
Official counts show 33 businesses with payroll classed as supermarkets and grocery stores in the Truckee-Grass Valley area in 2023, up 22.2% from 2019. That is one for every 1,299 households, against one for every 2,053 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.7M has gone to businesses classed as supermarkets and grocery stores in the Truckee-Grass Valley area.
Between 2020 and 2025, the population of the Truckee-Grass Valley area declined 0.4%, against +3.1% for the U.S. The Groundwork market score for grocery stores in the Truckee-Grass Valley area is 53 (upper middle), #239 of 506 scored small-town markets and #2 of 9 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 7.2 | 6.8 |
| Spending per listing | $10.1M | $9.1M | $9.3M |
| Households per official establishment | 1,299 | 1,684 | 2,053 |
| Official establishment growth, 2019–2023 | +22.2% | +4.0% | 0.0% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on groceries | $6,333 | $6,548 | $6,319 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 53 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 33+22.2% over the period
- Employees, 2023
- 1,348
- Annual payroll, 2023
- $51.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2711 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.7M
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across California
Every California market ranked →The highest-scoring small-town markets in California for grocery stores, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 88 | 7 | 3.2 | $19.8M | +0.9% | #6 of 506 |
| 1Crescent City, CA | 53 | 5 | 5.3 | $10.9M | −4.4% | #238 of 506 |
| 2Truckee-Grass Valley, CA | 53 | 27 | 6.3 | $10.1M | −0.4% | #239 of 506 |
| 3Red Bluff, CA | 46 | 14 | 5.6 | $10M | −1.7% | #301 of 506 |
| 4Sonora, CA | 37 | 18 | 7.9 | $7.6M | −4.0% | #376 of 506 |
| 5Susanville, CA | 25 | 7 | 7.6 | $7.5M | −13.1% | #447 of 506 |
| 6Bishop, CA | 25 | 11 | 13.7 | $4.3M | −4.4% | #451 of 506 |
| 7Clearlake, CA | 22 | 28 | 10.4 | $5.4M | −0.6% | #460 of 506 |
| 8Eureka-Arcata, CA | 17 | 55 | 10.0 | $5.6M | −3.4% | #483 of 506 |
| 9Ukiah, CA | 16 | 44 | 12.6 | $4.6M | −3.5% | #487 of 506 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores63
- Grocery stores53
- Convenience stores81
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Truckee-Grass Valley, CA area?
Map listings as of September 2026 show 27 grocery stores in the Truckee-Grass Valley area. 11 of them (41%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 33 businesses with payroll classed as supermarkets and grocery stores in 2023, up 22.2% from 2019.
How much do households in the Truckee-Grass Valley, CA area spend on groceries?
About $271.5M a year, or $6,333 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 27 grocery stores on map listings, it comes to $10.1M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for grocery stores?
The Truckee-Grass Valley area has 6.3 grocery stores per 10,000 households, 7% below the U.S. rate of 6.8. Spending per store is $10.1M, 8% above the U.S. figure of $9.3M. At the U.S. ratio of grocery stores to household spending, the Truckee-Grass Valley area would have about 29, against 27 on map listings. There is one business with payroll in the industry for every 1,299 households, against one for every 2,053 across the U.S. The official count rose 22.2% from 2019 to 2023, against 0.0% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 53 for grocery stores (upper middle), #239 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.