Groundwork

Auto · Small-town market · California

Collision repair and body shops in the Truckee-Grass Valley, CA area

How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for collision repair and body shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 70 out of 100: Upper middle

Ranked #59 of 387 scored small-town markets
#1 of 6 scored small-town markets based in California

Listings
13
1 chain location (8%)
Official establishments
12
Businesses with payroll, 2023
Household spending a year
$50.9M
On vehicle maintenance and repairs · $1,188 a household
Spending per listing
$3.9M
27% above the U.S.
Listings per 10k households
3.0
3% below the U.S.
Population, 2025
101,911
−0.4% since 2020

See the collision repair and body shops around any address in the Truckee-Grass Valley area

The site report maps the collision repair and body shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 13 collision repair and body shops in the Truckee-Grass Valley area. One of them (8%) is a chain location, against 14% across the U.S. That is 3.0 per 10,000 households, 3% below the U.S. rate of 3.1.

At $1,188 per household (24% above the U.S. average), households in the Truckee-Grass Valley area spend about $50.9M a year on vehicle maintenance and repairs. Spread across 13 collision repair and body shops, that is $3.9M per shop, 27% above the U.S. figure of $3.1M. That spending covers all vehicle maintenance and repairs, which collision repair and body shops share with other businesses in the trade.

Official counts show 12 businesses with payroll classed as automotive body, paint and interior repair in the Truckee-Grass Valley area in 2023. That is one for every 3,572 households, against one for every 3,689 across the U.S.

Between 2020 and 2025, the population of the Truckee-Grass Valley area declined 0.4%, against +3.1% for the U.S. For collision repair and body shops, the Truckee-Grass Valley area has a Groundwork market score of 70 (upper middle): #59 of 387 scored small-town markets and #1 of 6 scored small-town markets based in California. That puts it in the top quarter of small-town markets.

How the Truckee-Grass Valley area compares

The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the collision repair and body shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Collision repair and body shops in Truckee-Grass Valley, CA area compared with California and the U.S.
MeasureTruckee-Grass Valley areaCaliforniaU.S.
Listings per 10k households3.03.83.1
Spending per listing$3.9M$2.9M$3.1M
Households per official establishment3,5723,2723,689
Official establishment growth, 2019–2023n/a−1.0%−0.8%
Population growth, 2020–2025−0.4%−0.4%+3.1%
Spending per household on vehicle maintenance and repairs$1,188$1,122$958
Median household income$89,882$99,122$80,734
Groundwork market score7037

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12
Employees, 2023
88
Annual payroll, 2023
$5.4M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
131 chain location
Listings at the U.S. rate for this spending
17The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as automotive body, paint and interior repair in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Truckee-Grass Valley area

Population, 2025 estimate
101,911−0.4% since 2020
Households
42,865
Median age
49.8
Homes lived in by their owners
75%
Vehicles per household
2.0
Land area
958 sq. mi.
People per square mile
107
Median household income
$89,882+36.0% vs. 2015–2019, before inflation
Average household income
$124,444
Median home value
$621,800
Jobs located here
31,275
Daytime population
94,590Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Truckee-Grass Valley area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the collision repair and body shops on map listings by name and distance.

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Collision repair and body shops across California

Every California market ranked →

The highest-scoring small-town markets in California for collision repair and body shops, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.

Top small-town markets in California

Small-town markets in California ranked for collision repair and body shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
Gardnerville Ranchos, NV-CA8162.8$4.6M+0.9%#14 of 387
1Truckee-Grass Valley, CA70133.0$3.9M−0.4%#59 of 387
2Clearlake, CA6762.2$5.1M−0.6%#70 of 387
3Red Bluff, CA6683.2$3.3M−1.7%#81 of 387
4Sonora, CA6562.6$4.3M−4.0%#85 of 387
5Eureka-Arcata, CA58122.2$4.5M−3.4%#119 of 387
6Ukiah, CA43113.2$3.3M−3.5%#247 of 387

Other business types in the Truckee-Grass Valley area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many collision repair and body shops are in the Truckee-Grass Valley, CA area?

There are 13 collision repair and body shops on map listings in the Truckee-Grass Valley area as of September 2026. One of them (8%) is a chain location. The listings count collision repair and auto body shops. Official counts show 12 businesses with payroll classed as automotive body, paint and interior repair in 2023.

How much do households in the Truckee-Grass Valley, CA area spend on vehicle maintenance and repairs?

About $50.9M a year, or $1,188 per household. That is 24% above the U.S. average (an index of 124, where 100 is the U.S. average). Spread across the 13 collision repair and body shops on map listings, it comes to $3.9M per shop. The spending figure covers all vehicle maintenance and repairs, not only collision repair and body shops. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.

How does the Truckee-Grass Valley, CA area compare with the U.S. for collision repair and body shops?

The Truckee-Grass Valley area has 3.0 collision repair and body shops per 10,000 households, 3% below the U.S. rate of 3.1. Spending per shop is $3.9M, 27% above the U.S. figure of $3.1M. At the national ratio of collision repair and body shops to household spending, the Truckee-Grass Valley area would have about 17, against 13 on map listings. There is one business with payroll in the industry for every 3,572 households, against one for every 3,689 across the U.S.

How fast is the Truckee-Grass Valley, CA area growing?

Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 70 for collision repair and body shops (upper middle), #59 of 387 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the collision repair and body shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for collision repair and body shops · All 56 business types in the Truckee-Grass Valley area

Screening a site or an acquisition in the Truckee-Grass Valley area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.