Real estate · Small-town market · California
Real estate agents and brokers in the Sonora, CA area
The real estate agents and brokers in the Sonora, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #506 of 533 scored small-town markets
#9 of 9 scored small-town markets based in California
- Listings
- 77
- 2 chain locations (3%)
- Official establishments
- 25
- Businesses with payroll, 2023
- Household spending a year
- $404.9M
- On rent and homeowner costs · $17,844 a household
- Housing spending per listing (U.S. = 100)
- 96
- 4% below the U.S.
- Listings per 10k households
- 33.9
- 11% above the U.S.
- Population, 2025
- 53,160
- −4.0% since 2020
See the real estate agents and brokers around any address in the Sonora area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Sonora area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for real estate agents and brokers in the Sonora area is 29 (lower middle), #506 of 533 scored small-town markets and #9 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
As of September 2026, map listings count 77 real estate agents and brokers in the Sonora area. Of those, 2 are chain locations, or 3%, against 4% across the U.S. That is 33.9 per 10,000 households, 11% above the U.S. rate of 30.6.
At $17,844 per household (7% above the U.S. average), households in the Sonora area spend about $404.9M a year on rent and homeowner costs. Housing spending per office is 4% below the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in.
Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in the Sonora area in 2023. That is one for every 908 households, against one for every 788 across the U.S. Population estimates put the population change in the Sonora area from 2020 to 2025 at −4.0%, against +3.1% for the U.S.
How the Sonora area compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Sonora area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 33.9 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 96 | 96 | 100 |
| Households per official establishment | 908 | 601 | 788 |
| Official establishment growth, 2019–2023 | n/a | +17.3% | +20.1% |
| Population growth, 2020–2025 | −4.0% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $17,844 | $19,977 | $16,661 |
| Median household income | $77,404 | $99,122 | $80,734 |
| Groundwork market score | 29 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25
- Employees, 2023
- 46
- Annual payroll, 2023
- $2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 772 chain locations
- Listings at the U.S. rate for this spending
- 74The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Sonora area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Sonora area
- Population, 2025 estimate
- 53,160−4.0% since 2020
- Households
- 22,690
- Median age
- 48.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 2,221 sq. mi.
- People per square mile
- 25
- Median household income
- $77,404+28.8% vs. 2015–2019, before inflation
- Average household income
- $104,064
- Median home value
- $433,200
- Jobs located here
- 16,129
- Daytime population
- 40,598Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Sonora area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Sonora area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across California
Every California market ranked →The highest-scoring small-town markets in California for real estate agents and brokers, numbered among those based in California (a market based in another state is listed without a number), with the Sonora area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bishop, CA | 64 | 12 | 14.9 | 215 | −4.4% | #89 of 533 |
| 2Red Bluff, CA | 61 | 47 | 19.0 | 160 | −1.7% | #125 of 533 |
| 3Susanville, CA | 51 | 14 | 15.1 | 199 | −13.1% | #239 of 533 |
| 4Clearlake, CA | 45 | 70 | 26.0 | 116 | −0.6% | #333 of 533 |
| 5Ukiah, CA | 43 | 78 | 22.4 | 139 | −3.5% | #352 of 533 |
| 6Eureka-Arcata, CA | 40 | 135 | 24.6 | 123 | −3.4% | #384 of 533 |
| Gardnerville Ranchos, NV-CA | 34 | 102 | 46.9 | 75 | +0.9% | #472 of 533 |
| 7Crescent City, CA | 31 | 25 | 26.3 | 116 | −4.4% | #496 of 533 |
| 8Truckee-Grass Valley, CA | 30 | 228 | 53.2 | 66 | −0.4% | #504 of 533 |
| 9Sonora, CA | 29 | 77 | 33.9 | 96 | −4.0% | #506 of 533 |
Other business types in the Sonora area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate29
- Real estate agents and brokers29
- Property management
- Mortgage brokers and lenders66
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Sonora, CA area?
The Sonora area has 77 real estate agents and brokers on map listings as of September 2026. 2 of them (3%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in 2023.
How much do households in the Sonora, CA area spend on rent and homeowner costs?
About $404.9M a year, or $17,844 per household. That is 7% above the U.S. average (an index of 107, where 100 is the U.S. average). For the 77 real estate agents and brokers on map listings, housing spending per office is 4% below the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in. It is estimated from the incomes of the 22,690 households in the Sonora area and national spending patterns by income.
How does the Sonora, CA area compare with the U.S. for real estate agents and brokers?
The Sonora area has 33.9 real estate agents and brokers per 10,000 households, 11% above the U.S. rate of 30.6. The index of housing spending per office is 96, where 100 is the U.S. At the national ratio of real estate agents and brokers to household spending, the Sonora area would have about 74, against 77 on map listings. There is one business with payroll in the industry for every 908 households, against one for every 788 across the U.S.
How fast is the Sonora, CA area growing?
Population estimates put the Sonora area at 53,160 people in 2025, down 4.0% since 2020, against +3.1% for the U.S. It has 22,690 households. The median household income in the Sonora area is $77,404 a year, 4% below the U.S. median of $80,734. That rose 28.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Sonora area scores 29 for real estate agents and brokers (lower middle), #506 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Sonora area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Sonora area
Screening a site or an acquisition in the Sonora area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Sonora area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.