Clothing and laundry · Small-town market · California
Clothing, shoe and laundry businesses in the Truckee-Grass Valley, CA area
How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for clothing, shoe and laundry businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #320 of 536 scored small-town markets
#7 of 9 scored small-town markets based in California
- Listings
- 103
- 14 chain locations (14%)
- Official establishments
- 50
- +38.9% since 2019
- Household spending a year
- $84.5M
- On clothing, shoes and related services · $1,971 a household
- Spending per listing
- $820K
- 7% below the U.S.
- Listings per 10k households
- 24.0
- 3% above the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the clothing, shoe and laundry businesses around any address in the Truckee-Grass Valley area
The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $1,971 per household (4% below the U.S. average), households in the Truckee-Grass Valley area spend about $84.5M a year on clothing, shoes and related services. That is about $820K of household spending for each business on map listings, 7% below the U.S. figure of $880K.
There are 103 clothing, shoe and laundry businesses on map listings in the Truckee-Grass Valley area as of September 2026. Chain locations make up 14% of them, against 37% across the U.S. Per 10,000 households, that is 24.0, 3% above the U.S. rate of 23.3.
In 2023, official counts showed 50 businesses with payroll in the Truckee-Grass Valley area classed as clothing and shoe stores, laundromats and dry cleaners, up 38.9% from 2019. That is one for every 857 households, against one for every 1,008 across the U.S. Another 78 one-person businesses have no payroll, by official counts. Since fiscal 2022, 2 SBA-backed loans worth $300K have gone to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Truckee-Grass Valley area.
Population estimates put the population change in the Truckee-Grass Valley area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Truckee-Grass Valley area has a Groundwork market score of 44 (lower middle): #320 of 536 scored small-town markets and #7 of 9 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 24.0 | 28.0 | 23.3 |
| Spending per listing | $820K | $746K | $880K |
| Households per official establishment | 857 | 884 | 1,008 |
| Official establishment growth, 2019–2023 | +38.9% | −11.0% | −12.0% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,971 | $2,085 | $2,055 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 44 | 25 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 50+38.9% over the period
- Employees, 2023
- 195
- Annual payroll, 2023
- $4.9M
- One-person businesses, 2023
- 78Businesses with no payroll
- Map listings, September 2026
- 10314 chain locations
- Listings at the U.S. rate for this spending
- 96The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $300K
SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing, shoes and laundry across California
Every California market ranked →The highest-scoring small-town markets in California for clothing, shoe and laundry businesses, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 67 | 33 | 15.2 | $1.3M | +0.9% | #120 of 536 |
| 1Red Bluff, CA | 64 | 26 | 10.5 | $1.6M | −1.7% | #140 of 536 |
| 2Clearlake, CA | 61 | 21 | 7.8 | $2.1M | −0.6% | #165 of 536 |
| 3Sonora, CA | 52 | 41 | 18.1 | $990K | −4.0% | #252 of 536 |
| 4Susanville, CA | 50 | 7 | 7.6 | $2.1M | −13.1% | #264 of 536 |
| 5Crescent City, CA | 48 | 11 | 11.6 | $1.4M | −4.4% | #284 of 536 |
| 6Bishop, CA | 48 | 12 | 14.9 | $1.2M | −4.4% | #285 of 536 |
| 7Truckee-Grass Valley, CA | 44 | 103 | 24.0 | $820K | −0.4% | #320 of 536 |
| 8Ukiah, CA | 28 | 74 | 21.2 | $797K | −3.5% | #453 of 536 |
| 9Eureka-Arcata, CA | 24 | 130 | 23.7 | $690K | −3.4% | #477 of 536 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry44
- Clothing and shoe stores46
- Laundromats73
- Dry cleaners
Home services
Real estate
Funeral services
Questions
How many clothing, shoe and laundry businesses are in the Truckee-Grass Valley, CA area?
As of September 2026, map listings count 103 clothing, shoe and laundry businesses in the Truckee-Grass Valley area. 14 of them (14%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 50 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023, up 38.9% from 2019. Official counts list 78 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on clothing, shoes and related services?
About $84.5M a year, or $1,971 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 103 clothing, shoe and laundry businesses on map listings, it comes to $820K per business. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for clothing, shoe and laundry businesses?
The Truckee-Grass Valley area has 24.0 clothing, shoe and laundry businesses per 10,000 households, 3% above the U.S. rate of 23.3. Spending per business is $820K, 7% below the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Truckee-Grass Valley area would have about 96, against 103 on map listings. There is one business with payroll in the industry for every 857 households, against one for every 1,008 across the U.S. The official count rose 38.9% from 2019 to 2023, against −12.0% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 44 for clothing, shoe and laundry businesses (lower middle), #320 of 536 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.