Pets · Small-town market · California
Pet businesses in the Truckee-Grass Valley, CA area
Competitor counts, household spending and official business counts for pet businesses in the Truckee-Grass Valley, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 46 out of 100: Lower middle
Ranked #323 of 527 scored small-town markets
#7 of 9 scored small-town markets based in California
- Listings
- 74
- 9 chain locations (12%)
- Official establishments
- 36
- +28.6% since 2019
- Household spending a year
- $46.3M
- On pets · $1,079 a household
- Spending per listing
- $625K
- 29% below the U.S.
- Listings per 10k households
- 17.3
- 66% above the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the pet businesses around any address in the Truckee-Grass Valley area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 74 pet businesses in the Truckee-Grass Valley area. Chain locations make up 12% of them, against 17% across the U.S. That is 17.3 per 10,000 households, 66% above the U.S. rate of 10.4.
At $1,079 per household (19% above the U.S. average), households in the Truckee-Grass Valley area spend about $46.3M a year on pets. Spread across 74 pet businesses, that is $625K per business, 29% below the U.S. figure of $878K.
Official counts show 36 businesses with payroll classed as pet care, veterinarians and pet stores in the Truckee-Grass Valley area in 2023, up 28.6% from 2019. That is one for every 1,191 households, against one for every 1,852 across the U.S. Official counts list 125 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as pet care, veterinarians and pet stores in the Truckee-Grass Valley area.
Population estimates show the Truckee-Grass Valley area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Truckee-Grass Valley area scores 46 (lower middle) on the Groundwork market score for pet businesses, ranking #323 of 527 scored small-town markets and #7 of 9 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.3 | 9.3 | 10.4 |
| Spending per listing | $625K | $1.2M | $878K |
| Households per official establishment | 1,191 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | +28.6% | +11.6% | +11.4% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on pets | $1,079 | $1,149 | $909 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 46 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 36+28.6% over the period
- Employees, 2023
- 319
- Annual payroll, 2023
- $12.8M
- One-person businesses, 2023
- 125Businesses with no payroll
- Map listings, September 2026
- 749 chain locations
- Listings at the U.S. rate for this spending
- 53The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring small-town markets in California for pet businesses, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 68 | 31 | 11.5 | $753K | −0.6% | #70 of 527 |
| 2Crescent City, CA | 66 | 7 | 7.4 | $1.2M | −4.4% | #84 of 527 |
| 3Sonora, CA | 60 | 26 | 11.5 | $847K | −4.0% | #144 of 527 |
| 4Red Bluff, CA | 57 | 36 | 14.5 | $594K | −1.7% | #183 of 527 |
| 5Eureka-Arcata, CA | 54 | 60 | 10.9 | $789K | −3.4% | #221 of 527 |
| 6Bishop, CA | 49 | 13 | 16.2 | $580K | −4.4% | #293 of 527 |
| 7Truckee-Grass Valley, CA | 46 | 74 | 17.3 | $625K | −0.4% | #323 of 527 |
| 8Ukiah, CA | 44 | 47 | 13.5 | $673K | −3.5% | #343 of 527 |
| 9Susanville, CA | 38 | 14 | 15.1 | $565K | −13.1% | #400 of 527 |
| Gardnerville Ranchos, NV-CA | 38 | 47 | 21.6 | $500K | +0.9% | #403 of 527 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians38
- Pet grooming and boarding61
- Pet stores60
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Truckee-Grass Valley, CA area?
The Truckee-Grass Valley area has 74 pet businesses on map listings as of September 2026. 9 of them (12%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 36 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 28.6% from 2019. Official counts also show 125 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on pets?
About $46.3M a year, or $1,079 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 74 pet businesses on map listings, it comes to $625K per business. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for pet businesses?
The Truckee-Grass Valley area has 17.3 pet businesses per 10,000 households, 66% above the U.S. rate of 10.4. Spending per business is $625K, 29% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, the Truckee-Grass Valley area would have about 53, against 74 on map listings. There is one business with payroll in the industry for every 1,191 households, against one for every 1,852 across the U.S. The official count rose 28.6% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 46 for pet businesses (lower middle), #323 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.