Beauty and personal care · Small-town market · California
Nail salons in the Truckee-Grass Valley, CA area
The nail salons in the Truckee-Grass Valley, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #105 of 387 scored small-town markets
#3 of 6 scored small-town markets based in California
- Listings
- 15
- 3 chain locations (20%)
- Official establishments
- 10
- Businesses with payroll, 2023
- Household spending a year
- $46.7M
- On personal care products and services · $1,089 a household
- Spending per listing
- $3.1M
- 86% above the U.S.
- Listings per 10k households
- 3.5
- 42% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the nail salons around any address in the Truckee-Grass Valley area
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 15 nail salons in the Truckee-Grass Valley area. Of those, 3 are chain locations, or 20%, against 27% across the U.S. That comes to 3.5 for every 10,000 households, 42% below the U.S. rate of 6.0.
At $1,089 per household (8% above the U.S. average), households in the Truckee-Grass Valley area spend about $46.7M a year on personal care products and services. That works out to $3.1M per salon, 86% above the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
In 2023, official counts showed 10 businesses with payroll in the Truckee-Grass Valley area classed as nail salons. That is one for every 4,287 households, against one for every 3,754 across the U.S. Another 28 one-person businesses have no payroll, by official counts.
Population estimates put the population change in the Truckee-Grass Valley area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For nail salons, the Truckee-Grass Valley area has a Groundwork market score of 63 (upper middle): #105 of 387 scored small-town markets and #3 of 6 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 6.9 | 6.0 |
| Spending per listing | $3.1M | $1.7M | $1.7M |
| Households per official establishment | 4,287 | 2,007 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +27.0% | +23.2% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $1,089 | $1,149 | $1,005 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 63 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10
- Employees, 2023
- 48
- Annual payroll, 2023
- $826K
- One-person businesses, 2023
- 28Businesses with no payroll
- Map listings, September 2026
- 153 chain locations
- Listings at the U.S. rate for this spending
- 28The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across California
Every California market ranked →The highest-scoring small-town markets in California for nail salons, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 75 | 9 | 4.1 | $2.6M | +0.9% | #28 of 387 |
| 1Sonora, CA | 66 | 5 | 2.2 | $4.5M | −4.0% | #83 of 387 |
| 2Eureka-Arcata, CA | 66 | 15 | 2.7 | $3.3M | −3.4% | #86 of 387 |
| 3Truckee-Grass Valley, CA | 63 | 15 | 3.5 | $3.1M | −0.4% | #105 of 387 |
| 4Red Bluff, CA | 60 | 10 | 4.0 | $2.3M | −1.7% | #128 of 387 |
| 5Ukiah, CA | 50 | 12 | 3.4 | $2.7M | −3.5% | #205 of 387 |
| 6Clearlake, CA | 41 | 14 | 5.2 | $1.7M | −0.6% | #259 of 387 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas58
- Hair salons65
- Barbershops81
- Nail salons63
- Spas and skin care52
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in the Truckee-Grass Valley, CA area?
The Truckee-Grass Valley area has 15 nail salons on map listings as of September 2026. 3 of them (20%) are chain locations. The listings count nail salons. Official counts show 10 businesses with payroll classed as nail salons in 2023. Official counts list 28 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on personal care products and services?
About $46.7M a year, or $1,089 per household. That is 8% above the U.S. average (an index of 108, where 100 is the U.S. average). Spread across the 15 nail salons on map listings, it comes to $3.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for nail salons?
The Truckee-Grass Valley area has 3.5 nail salons per 10,000 households, 42% below the U.S. rate of 6.0. Spending per salon is $3.1M, 86% above the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, the Truckee-Grass Valley area would have about 28, against 15 on map listings. There is one business with payroll in the industry for every 4,287 households, against one for every 3,754 across the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 63 for nail salons (upper middle), #105 of 387 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.