Child care · Small-town market · California
Child care centers and preschools in the Truckee-Grass Valley, CA area
The child care centers and preschools in the Truckee-Grass Valley, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #166 of 454 scored small-town markets
#3 of 6 scored small-town markets based in California
- Listings
- 34
- 0 chain locations (0%)
- Official establishments
- 32
- −8.6% since 2019
- Household spending a year
- $34.5M
- On child care and other personal services · $805 a household
- Spending per listing
- $1M
- In line with the U.S.
- Listings per 10k households
- 7.9
- 36% above the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the child care centers and preschools around any address in the Truckee-Grass Valley area
The site report maps the child care centers and preschools on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 34 child care centers and preschools in the Truckee-Grass Valley area. None of them are chain locations, against 12% across the U.S. That is 7.9 per 10,000 households, 36% above the U.S. rate of 5.8.
At $805 per household (39% above the U.S. average), households in the Truckee-Grass Valley area spend about $34.5M a year on child care and other personal services. Spread across 34 child care centers and preschools, that is $1M per center, in line with the U.S. figure of $1M.
In 2023, official counts showed 32 businesses with payroll in the Truckee-Grass Valley area classed as child care services, down 8.6% from 2019. That is one for every 1,340 households, against one for every 1,573 across the U.S. Another 133 one-person businesses have no payroll, by official counts.
Between 2020 and 2025, the population of the Truckee-Grass Valley area declined 0.4%, against +3.1% for the U.S. The Truckee-Grass Valley area scores 58 (upper middle) on the Groundwork market score for child care centers and preschools, ranking #166 of 454 scored small-town markets and #3 of 6 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all child care and other personal services by the child care centers and preschools counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.9 | 6.8 | 5.8 |
| Spending per listing | $1M | $1.3M | $1M |
| Households per official establishment | 1,340 | 1,401 | 1,573 |
| Official establishment growth, 2019–2023 | −8.6% | +8.1% | +5.7% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on child care and other personal services | $805 | $886 | $581 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 58 | 61 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 32−8.6% over the period
- Employees, 2023
- 144
- Annual payroll, 2023
- $4.7M
- One-person businesses, 2023
- 133Businesses with no payroll
- Map listings, September 2026
- 340 chain locations
- Listings at the U.S. rate for this spending
- 35The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as child care services in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the child care centers and preschools on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChild care and preschools across California
Every California market ranked →The highest-scoring small-town markets in California for child care centers and preschools, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Gardnerville Ranchos, NV-CA | 86 | 9 | 4.1 | $1.9M | +0.9% | #7 of 454 |
| 1Sonora, CA | 71 | 14 | 6.2 | $1.1M | −4.0% | #69 of 454 |
| 2Clearlake, CA | 59 | 16 | 5.9 | $957K | −0.6% | #156 of 454 |
| 3Truckee-Grass Valley, CA | 58 | 34 | 7.9 | $1M | −0.4% | #166 of 454 |
| 4Ukiah, CA | 52 | 23 | 6.6 | $911K | −3.5% | #212 of 454 |
| 5Eureka-Arcata, CA | 47 | 31 | 5.6 | $992K | −3.4% | #251 of 454 |
| 6Red Bluff, CA | 42 | 18 | 7.3 | $753K | −1.7% | #303 of 454 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
- Child care and preschools58
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many child care centers and preschools are in the Truckee-Grass Valley, CA area?
There are 34 child care centers and preschools on map listings in the Truckee-Grass Valley area as of September 2026. None of them are chain locations. The listings count day care centers and preschools. Official counts show 32 businesses with payroll classed as child care services in 2023, down 8.6% from 2019. Official counts list 133 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on child care and other personal services?
About $34.5M a year, or $805 per household. That is 39% above the U.S. average (an index of 139, where 100 is the U.S. average). Spread across the 34 child care centers and preschools on map listings, it comes to $1M per center. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for child care centers and preschools?
The Truckee-Grass Valley area has 7.9 child care centers and preschools per 10,000 households, 36% above the U.S. rate of 5.8. Spending per center is $1M, in line with the U.S. figure of $1M. At the national ratio of child care centers and preschools to household spending, the Truckee-Grass Valley area would have about 35, against 34 on map listings. There is one business with payroll in the industry for every 1,340 households, against one for every 1,573 across the U.S. The official count fell 8.6% from 2019 to 2023, against +5.7% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 58 for child care centers and preschools (upper middle), #166 of 454 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the child care centers and preschools on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for child care centers and preschools · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.