Pets · Small-town market · California
Veterinarians in the Truckee-Grass Valley, CA area
How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for veterinarians: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #282 of 398 scored small-town markets
#5 of 6 scored small-town markets based in California
- Listings
- 30
- 2 chain locations (7%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $46.3M
- On pets · $1,079 a household
- Spending per listing
- $1.5M
- 43% below the U.S.
- Listings per 10k households
- 7.0
- 2.1 times the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the veterinarians around any address in the Truckee-Grass Valley area
The site report maps the veterinarians on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 30 veterinarians in the Truckee-Grass Valley area. Chain locations make up 7% of them, against 19% across the U.S. Per 10,000 households, that is 7.0, 2.1 times the U.S. rate of 3.3.
Households in the Truckee-Grass Valley area spend about $46.3M a year on pets, or $1,079 per household, 19% above the U.S. average. That is about $1.5M of household spending for each clinic on map listings, 43% below the U.S. figure of $2.7M. That spending covers all pets, which veterinarians share with other businesses in the trade.
The official count of businesses with payroll classed as veterinary services in the Truckee-Grass Valley area was 21 in 2023. That is one for every 2,041 households, against one for every 3,767 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $50K has gone to businesses classed as veterinary services in the Truckee-Grass Valley area.
Population estimates put the population change in the Truckee-Grass Valley area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. The Groundwork market score for veterinarians in the Truckee-Grass Valley area is 38 (lower middle), #282 of 398 scored small-town markets and #5 of 6 scored small-town markets based in California.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the veterinarians counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.0 | 3.0 | 3.3 |
| Spending per listing | $1.5M | $3.8M | $2.7M |
| Households per official establishment | 2,041 | 3,908 | 3,767 |
| Official establishment growth, 2019–2023 | n/a | +10.3% | +6.8% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on pets | $1,079 | $1,149 | $909 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 38 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 21
- Employees, 2023
- 232
- Annual payroll, 2023
- $10.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 302 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $50K
SBA-backed loans to businesses classed as veterinary services in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the veterinarians on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardVeterinarians across California
Every California market ranked →The highest-scoring small-town markets in California for veterinarians, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 71 | 10 | 3.7 | $2.3M | −0.6% | #57 of 398 |
| 2Eureka-Arcata, CA | 66 | 18 | 3.3 | $2.6M | −3.4% | #89 of 398 |
| 3Red Bluff, CA | 61 | 9 | 3.6 | $2.4M | −1.7% | #118 of 398 |
| 4Sonora, CA | 55 | 9 | 4.0 | $2.4M | −4.0% | #159 of 398 |
| Gardnerville Ranchos, NV-CA | 50 | 12 | 5.5 | $2M | +0.9% | #204 of 398 |
| 5Truckee-Grass Valley, CA | 38 | 30 | 7.0 | $1.5M | −0.4% | #282 of 398 |
| 6Ukiah, CA | 34 | 20 | 5.7 | $1.6M | −3.5% | #313 of 398 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses46
- Veterinarians38
- Pet grooming and boarding61
- Pet stores60
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many veterinarians are in the Truckee-Grass Valley, CA area?
There are 30 veterinarians on map listings in the Truckee-Grass Valley area as of September 2026. 2 of them (7%) are chain locations. The listings count veterinary clinics and animal hospitals. Official counts show 21 businesses with payroll classed as veterinary services in 2023.
How much do households in the Truckee-Grass Valley, CA area spend on pets?
About $46.3M a year, or $1,079 per household. That is 19% above the U.S. average (an index of 119, where 100 is the U.S. average). Spread across the 30 veterinarians on map listings, it comes to $1.5M per clinic. The spending figure covers all pets, not only veterinarians. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for veterinarians?
The Truckee-Grass Valley area has 7.0 veterinarians per 10,000 households, 2.1 times the U.S. rate of 3.3. Spending per clinic is $1.5M, 43% below the U.S. figure of $2.7M. At the national ratio of veterinarians to household spending, the Truckee-Grass Valley area would have about 17, against 30 on map listings. There is one business with payroll in the industry for every 2,041 households, against one for every 3,767 across the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 38 for veterinarians (lower middle), #282 of 398 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the veterinarians on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for veterinarians · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.