Food and drink · Small-town market · California
Sit-down restaurants in the Truckee-Grass Valley, CA area
How the Truckee-Grass Valley, CA area compares with other small-town markets and the U.S. for sit-down restaurants: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #115 of 538 scored small-town markets
#3 of 9 scored small-town markets based in California
- Listings
- 198
- 43 chain locations (22%)
- Official establishments
- 92
- −10.7% since 2019
- Household spending a year
- $184.6M
- On food away from home · $4,307 a household
- Spending per listing
- $932K
- 40% above the U.S.
- Listings per 10k households
- 46.2
- 25% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the sit-down restaurants around any address in the Truckee-Grass Valley area
The site report maps the sit-down restaurants on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 198 sit-down restaurants in the Truckee-Grass Valley area. Of those, 43 are chain locations, or 22%, against 29% across the U.S. Per 10,000 households, that is 46.2, 25% below the U.S. rate of 61.3.
Households in the Truckee-Grass Valley area spend about $184.6M a year on food away from home, or $4,307 per household, 6% above the U.S. average. That works out to $932K per restaurant, 40% above the U.S. figure of $664K. That spending covers all food away from home, which sit-down restaurants share with other businesses in the trade.
The official count of businesses with payroll classed as full-service restaurants in the Truckee-Grass Valley area was 92 in 2023, down 10.7% from 2019. That is one for every 466 households, against one for every 500 across the U.S. Official counts list 7 one-person businesses without payroll. Since fiscal 2022, 3 SBA-backed loans worth $3.2M have gone to businesses classed as full-service restaurants in the Truckee-Grass Valley area.
Population estimates show the Truckee-Grass Valley area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The Truckee-Grass Valley area scores 64 (upper middle) on the Groundwork market score for sit-down restaurants, ranking #115 of 538 scored small-town markets and #3 of 9 scored small-town markets based in California. That puts it in the top quarter of small-town markets.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the sit-down restaurants counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 46.2 | 73.9 | 61.3 |
| Spending per listing | $932K | $617K | $664K |
| Households per official establishment | 466 | 432 | 500 |
| Official establishment growth, 2019–2023 | −10.7% | −1.9% | +1.5% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on food away from home | $4,307 | $4,559 | $4,070 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 64 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 92−10.7% over the period
- Employees, 2023
- 1,532
- Annual payroll, 2023
- $46.1M
- One-person businesses, 2023
- 7Businesses with no payroll
- Map listings, September 2026
- 19843 chain locations
- Listings at the U.S. rate for this spending
- 278The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $3.2M
SBA-backed loans to businesses classed as full-service restaurants in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the sit-down restaurants on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSit-down restaurants across California
Every California market ranked →The highest-scoring small-town markets in California for sit-down restaurants, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Susanville, CA | 66 | 33 | 35.7 | $980K | −13.1% | #98 of 538 |
| 2Clearlake, CA | 66 | 111 | 41.2 | $853K | −0.6% | #103 of 538 |
| 3Truckee-Grass Valley, CA | 64 | 198 | 46.2 | $932K | −0.4% | #115 of 538 |
| Gardnerville Ranchos, NV-CA | 58 | 127 | 58.4 | $738K | +0.9% | #185 of 538 |
| 4Red Bluff, CA | 53 | 103 | 41.6 | $846K | −1.7% | #229 of 538 |
| 5Sonora, CA | 46 | 114 | 50.2 | $779K | −4.0% | #309 of 538 |
| 6Crescent City, CA | 41 | 49 | 51.5 | $697K | −4.4% | #360 of 538 |
| 7Ukiah, CA | 28 | 218 | 62.6 | $587K | −3.5% | #474 of 538 |
| 8Eureka-Arcata, CA | 25 | 334 | 60.8 | $576K | −3.4% | #496 of 538 |
| 9Bishop, CA | 24 | 68 | 84.6 | $451K | −4.4% | #503 of 538 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes62
- Sit-down restaurants64
- Fast food and sandwich shops80
- Pizza80
- Coffee shops and cafes37
- Bakeries and dessert shops51
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many sit-down restaurants are in the Truckee-Grass Valley, CA area?
There are 198 sit-down restaurants on map listings in the Truckee-Grass Valley area as of September 2026. 43 of them (22%) are chain locations. The listings count restaurants of every cuisine, pizza included. Official counts show 92 businesses with payroll classed as full-service restaurants in 2023, down 10.7% from 2019. Official counts also show 7 one-person businesses without payroll.
How much do households in the Truckee-Grass Valley, CA area spend on food away from home?
About $184.6M a year, or $4,307 per household. That is 6% above the U.S. average (an index of 106, where 100 is the U.S. average). Spread across the 198 sit-down restaurants on map listings, it comes to $932K per restaurant. The spending figure covers all food away from home, not only sit-down restaurants. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for sit-down restaurants?
The Truckee-Grass Valley area has 46.2 sit-down restaurants per 10,000 households, 25% below the U.S. rate of 61.3. Spending per restaurant is $932K, 40% above the U.S. figure of $664K. At the national ratio of sit-down restaurants to household spending, the Truckee-Grass Valley area would have about 278, against 198 on map listings. There is one business with payroll in the industry for every 466 households, against one for every 500 across the U.S. The official count fell 10.7% from 2019 to 2023, against +1.5% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 64 for sit-down restaurants (upper middle), #115 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the sit-down restaurants on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for sit-down restaurants · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.