Real estate · Small-town market · California
Real estate agents and brokers in the Ukiah, CA area
How the Ukiah, CA area compares with other small-town markets and the U.S. for real estate agents and brokers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #352 of 533 scored small-town markets
#5 of 9 scored small-town markets based in California
- Listings
- 78
- 6 chain locations (8%)
- Official establishments
- 25
- +19.1% since 2019
- Household spending a year
- $591.6M
- On rent and homeowner costs · $16,979 a household
- Housing spending per listing (U.S. = 100)
- 139
- 39% above the U.S.
- Listings per 10k households
- 22.4
- 27% below the U.S.
- Population, 2025
- 88,122
- −3.5% since 2020
See the real estate agents and brokers around any address in the Ukiah area
The site report maps the real estate agents and brokers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on rent and homeowner costs in the Ukiah area comes to about $591.6M a year: $16,979 per household, 2% above the U.S. average. Housing spending per office is 39% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.
The Ukiah area has 78 real estate agents and brokers on map listings as of September 2026. Of those, 6 are chain locations, or 8%, against 4% across the U.S. Per 10,000 households, that is 22.4, 27% below the U.S. rate of 30.6.
The official count of businesses with payroll classed as offices of real estate agents and brokers in the Ukiah area was 25 in 2023, up 19.1% from 2019. That is one for every 1,394 households, against one for every 788 across the U.S.
Between 2020 and 2025, the population of the Ukiah area declined 3.5%, against +3.1% for the U.S. For real estate agents and brokers, the Ukiah area has a Groundwork market score of 43 (lower middle): #352 of 533 scored small-town markets and #5 of 9 scored small-town markets based in California.
How the Ukiah area compares
The same measures for California and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Ukiah area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 22.4 | 38.0 | 30.6 |
| Housing spending per listing (U.S. = 100) | 139 | 96 | 100 |
| Households per official establishment | 1,394 | 601 | 788 |
| Official establishment growth, 2019–2023 | +19.1% | +17.3% | +20.1% |
| Population growth, 2020–2025 | −3.5% | −0.4% | +3.1% |
| Spending per household on rent and homeowner costs | $16,979 | $19,977 | $16,661 |
| Median household income | $68,092 | $99,122 | $80,734 |
| Groundwork market score | 43 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25+19.1% over the period
- Employees, 2023
- 71
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 786 chain locations
- Listings at the U.S. rate for this spending
- 109The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as offices of real estate agents and brokers in the Ukiah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ukiah area
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ukiah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate agents and brokers on map listings by name and distance.
Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate agents and brokers across California
Every California market ranked →The highest-scoring small-town markets in California for real estate agents and brokers, numbered among those based in California (a market based in another state is listed without a number), with the Ukiah area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Bishop, CA | 64 | 12 | 14.9 | 215 | −4.4% | #89 of 533 |
| 2Red Bluff, CA | 61 | 47 | 19.0 | 160 | −1.7% | #125 of 533 |
| 3Susanville, CA | 51 | 14 | 15.1 | 199 | −13.1% | #239 of 533 |
| 4Clearlake, CA | 45 | 70 | 26.0 | 116 | −0.6% | #333 of 533 |
| 5Ukiah, CA | 43 | 78 | 22.4 | 139 | −3.5% | #352 of 533 |
| 6Eureka-Arcata, CA | 40 | 135 | 24.6 | 123 | −3.4% | #384 of 533 |
| Gardnerville Ranchos, NV-CA | 34 | 102 | 46.9 | 75 | +0.9% | #472 of 533 |
| 7Crescent City, CA | 31 | 25 | 26.3 | 116 | −4.4% | #496 of 533 |
| 8Truckee-Grass Valley, CA | 30 | 228 | 53.2 | 66 | −0.4% | #504 of 533 |
| 9Sonora, CA | 29 | 77 | 33.9 | 96 | −4.0% | #506 of 533 |
Other business types in the Ukiah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
- Real estate37
- Real estate agents and brokers43
- Property management48
- Mortgage brokers and lenders52
- Home inspectors
Funeral services
Questions
How many real estate agents and brokers are in the Ukiah, CA area?
Map listings as of September 2026 show 78 real estate agents and brokers in the Ukiah area. 6 of them (8%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 25 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 19.1% from 2019.
How much do households in the Ukiah, CA area spend on rent and homeowner costs?
About $591.6M a year, or $16,979 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). For the 78 real estate agents and brokers on map listings, housing spending per office is 39% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 34,842 households in the Ukiah area and national spending patterns by income.
How does the Ukiah, CA area compare with the U.S. for real estate agents and brokers?
The Ukiah area has 22.4 real estate agents and brokers per 10,000 households, 27% below the U.S. rate of 30.6. The index of housing spending per office is 139, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, the Ukiah area would have about 109, against 78 on map listings. There is one business with payroll in the industry for every 1,394 households, against one for every 788 across the U.S. The official count rose 19.1% from 2019 to 2023, against +20.1% for the U.S.
How fast is the Ukiah, CA area growing?
Population estimates put the Ukiah area at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Median household income in the Ukiah area is $68,092, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ukiah area scores 43 for real estate agents and brokers (lower middle), #352 of 533 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ukiah area. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate agents and brokers · All 56 business types in the Ukiah area
Screening a site or an acquisition in the Ukiah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.