Auto · Small-town market · California
Insurance agencies in the Truckee-Grass Valley, CA area
Competitor counts, household spending and official business counts for insurance agencies in the Truckee-Grass Valley, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 66 out of 100: Upper middle
Ranked #133 of 537 scored small-town markets
#5 of 9 scored small-town markets based in California
- Listings
- 45
- 10 chain locations (22%)
- Official establishments
- 31
- −20.5% since 2019
- Household spending a year
- $88.5M
- On vehicle insurance · $2,064 a household
- Spending per listing
- $2M
- 57% above the U.S.
- Listings per 10k households
- 10.5
- 33% below the U.S.
- Population, 2025
- 101,911
- −0.4% since 2020
See the insurance agencies around any address in the Truckee-Grass Valley area
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 45 insurance agencies in the Truckee-Grass Valley area. Of those, 10 are chain locations, or 22%, against 21% across the U.S. Per 10,000 households, that is 10.5, 33% below the U.S. rate of 15.6.
Household spending on vehicle insurance in the Truckee-Grass Valley area comes to about $88.5M a year: $2,064 per household, 5% above the U.S. average. That is about $2M of household spending for each agency on map listings, 57% above the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in the Truckee-Grass Valley area was 31 in 2023, down 20.5% from 2019. That is one for every 1,383 households, against one for every 966 across the U.S.
Population estimates put the population change in the Truckee-Grass Valley area from 2020 to 2025 at −0.4%, against +3.1% for the U.S. For insurance agencies, the Truckee-Grass Valley area has a Groundwork market score of 66 (upper middle): #133 of 537 scored small-town markets and #5 of 9 scored small-town markets based in California. That puts it in the top quarter of small-town markets.
How the Truckee-Grass Valley area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Truckee-Grass Valley area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 17.2 | 15.6 |
| Spending per listing | $2M | $1.1M | $1.3M |
| Households per official establishment | 1,383 | 973 | 966 |
| Official establishment growth, 2019–2023 | −20.5% | −4.0% | −1.0% |
| Population growth, 2020–2025 | −0.4% | −0.4% | +3.1% |
| Spending per household on vehicle insurance | $2,064 | $1,926 | $1,957 |
| Median household income | $89,882 | $99,122 | $80,734 |
| Groundwork market score | 66 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 31−20.5% over the period
- Employees, 2023
- 133
- Annual payroll, 2023
- $11.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 4510 chain locations
- Listings at the U.S. rate for this spending
- 71The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in the Truckee-Grass Valley area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Truckee-Grass Valley area
- Population, 2025 estimate
- 101,911−0.4% since 2020
- Households
- 42,865
- Median age
- 49.8
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.0
- Land area
- 958 sq. mi.
- People per square mile
- 107
- Median household income
- $89,882+36.0% vs. 2015–2019, before inflation
- Average household income
- $124,444
- Median home value
- $621,800
- Jobs located here
- 31,275
- Daytime population
- 94,590Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Truckee-Grass Valley area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across California
Every California market ranked →The highest-scoring small-town markets in California for insurance agencies, numbered among those based in California (a market based in another state is listed without a number), with the Truckee-Grass Valley area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 76 | 17 | 6.3 | $3.3M | −0.6% | #65 of 537 |
| 2Red Bluff, CA | 69 | 20 | 8.1 | $2.5M | −1.7% | #105 of 537 |
| 3Bishop, CA | 68 | 5 | 6.2 | $3.1M | −4.4% | #113 of 537 |
| 4Sonora, CA | 66 | 20 | 8.8 | $2.3M | −4.0% | #131 of 537 |
| 5Truckee-Grass Valley, CA | 66 | 45 | 10.5 | $2M | −0.4% | #133 of 537 |
| 6Crescent City, CA | 64 | 8 | 8.4 | $2.3M | −4.4% | #140 of 537 |
| 7Eureka-Arcata, CA | 61 | 46 | 8.4 | $2.2M | −3.4% | #171 of 537 |
| 8Susanville, CA | 61 | 9 | 9.7 | $2.1M | −13.1% | #172 of 537 |
| Gardnerville Ranchos, NV-CA | 60 | 16 | 7.4 | $3M | +0.9% | #186 of 537 |
| 9Ukiah, CA | 52 | 38 | 10.9 | $1.7M | −3.5% | #242 of 537 |
Other business types in the Truckee-Grass Valley area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in the Truckee-Grass Valley, CA area?
There are 45 insurance agencies on map listings in the Truckee-Grass Valley area as of September 2026. 10 of them (22%) are chain locations. The listings count insurance agencies. Official counts show 31 businesses with payroll classed as insurance agencies and brokerages in 2023, down 20.5% from 2019.
How much do households in the Truckee-Grass Valley, CA area spend on vehicle insurance?
About $88.5M a year, or $2,064 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 45 insurance agencies on map listings, it comes to $2M per agency. It is estimated from the incomes of the 42,865 households in the Truckee-Grass Valley area and national spending patterns by income.
How does the Truckee-Grass Valley, CA area compare with the U.S. for insurance agencies?
The Truckee-Grass Valley area has 10.5 insurance agencies per 10,000 households, 33% below the U.S. rate of 15.6. Spending per agency is $2M, 57% above the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, the Truckee-Grass Valley area would have about 71, against 45 on map listings. There is one business with payroll in the industry for every 1,383 households, against one for every 966 across the U.S. The official count fell 20.5% from 2019 to 2023, against −1.0% for the U.S.
How fast is the Truckee-Grass Valley, CA area growing?
Population estimates put the Truckee-Grass Valley area at 101,911 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 42,865 households. The median household income in the Truckee-Grass Valley area is $89,882 a year, 11% above the U.S. median of $80,734. That rose 36.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Truckee-Grass Valley area scores 66 for insurance agencies (upper middle), #133 of 537 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Truckee-Grass Valley area. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in the Truckee-Grass Valley area
Screening a site or an acquisition in the Truckee-Grass Valley area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Truckee-Grass Valley area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.