Beauty and personal care · County · Massachusetts
Barbershops in Franklin County, MA
How Franklin County, MA compares with other counties and the U.S. for barbershops: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #382 of 1,356 scored counties
#8 of 13 scored counties in Massachusetts
- Listings
- 10
- 3 chain locations (30%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $30.3M
- On personal care products and services · $960 a household
- Spending per listing
- $3M
- 61% above the U.S.
- Listings per 10k households
- 3.2
- 40% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the barbershops around any address in Franklin County
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Franklin County spend about $30.3M a year on personal care products and services, or $960 per household, 4% below the U.S. average. That is about $3M of household spending for each shop on map listings, 61% above the U.S. figure of $1.9M. The spending figure covers all personal care products and services, not only barbershops.
There are 10 barbershops on map listings in Franklin County as of September 2026. Chain locations make up 30% of them, against 12% across the U.S. Per 10,000 households, that is 3.2, 40% below the U.S. rate of 5.3.
Official counts don’t publish a figure for barber shops in Franklin County, since they leave out counts under 3. Official counts list 14 one-person businesses without payroll.
Population estimates show Franklin County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. For barbershops, Franklin County has a Groundwork market score of 63 (upper middle): #382 of 1,356 scored counties and #8 of 13 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.2 | 6.0 | 5.3 |
| Spending per listing | $3M | $1.9M | $1.9M |
| Households per official establishment | n/a | 16,982 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | +36.7% | +28.5% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on personal care products and services | $960 | $1,165 | $1,005 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 63 | 48 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 14Businesses with no payroll
- Map listings, September 2026
- 103 chain locations
- Listings at the U.S. rate for this spending
- 16The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for barbershops, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 88 | 20 | 3.2 | $3.3M | +10.4% | #23 of 1,356 |
| 2Plymouth County, MA | 73 | 98 | 4.8 | $2.5M | +3.5% | #170 of 1,356 |
| 3Norfolk County, MA | 70 | 129 | 4.6 | $2.9M | +2.2% | #230 of 1,356 |
| 4Barnstable County, MA | 69 | 51 | 4.8 | $2.3M | +2.4% | #266 of 1,356 |
| 5Middlesex County, MA | 68 | 369 | 5.8 | $2.2M | +2.8% | #283 of 1,356 |
| 6Dukes County, MA | 64 | 5 | 6.6 | $1.9M | +3.1% | #372 of 1,356 |
| 7Worcester County, MA | 64 | 224 | 6.7 | $1.7M | +3.7% | #374 of 1,356 |
| 8Franklin County, MA | 63 | 10 | 3.2 | $3M | −0.3% | #382 of 1,356 |
| 9Bristol County, MA | 60 | 152 | 6.5 | $1.6M | +2.9% | #456 of 1,356 |
| 10Berkshire County, MA | 55 | 24 | 4.2 | $2.4M | −1.2% | #566 of 1,356 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons65
- Barbershops63
- Nail salons69
- Spas and skin care66
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in Franklin County, MA?
As of September 2026, map listings count 10 barbershops in Franklin County. 3 of them (30%) are chain locations. The listings count barbershops. No official count is published for barber shops in Franklin County: counts under 3 are left out. Official counts also show 14 one-person businesses without payroll.
How much do households in Franklin County, MA spend on personal care products and services?
About $30.3M a year, or $960 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 10 barbershops on map listings, it comes to $3M per shop. That spending covers all personal care products and services, which barbershops share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for barbershops?
Franklin County has 3.2 barbershops per 10,000 households, 40% below the U.S. rate of 5.3. Spending per shop is $3M, 61% above the U.S. figure of $1.9M. At the U.S. ratio of barbershops to household spending, Franklin County would have about 16, against 10 on map listings.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 63 for barbershops (upper middle), #382 of 1,356 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.