Real estate · County · Massachusetts
Real estate businesses in Franklin County, MA
The real estate businesses in Franklin County, MA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 77 out of 100: High
Ranked #71 of 2,229 scored counties
#1 of 14 scored counties in Massachusetts
- Listings
- 44
- 1 chain location (2%)
- Official establishments
- 13
- Businesses with payroll, 2023
- Household spending a year
- $549.5M
- On rent and homeowner costs · $17,407 a household
- Housing spending per listing (U.S. = 100)
- 288
- 2.9 times the U.S.
- Listings per 10k households
- 13.9
- 64% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the real estate businesses around any address in Franklin County
The site report maps the real estate businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Franklin County scores 77 (high) on the Groundwork market score for real estate businesses, ranking #71 of 2,229 scored counties and #1 of 14 scored counties in Massachusetts. That puts it in the top 10% of counties for real estate businesses.
As of September 2026, map listings count 44 real estate businesses in Franklin County. One of them (2%) is a chain location, against 6% across the U.S. That is 13.9 per 10,000 households, 64% below the U.S. rate of 38.5.
Household spending on rent and homeowner costs in Franklin County comes to about $549.5M a year: $17,407 per household, 4% above the U.S. average. Housing spending per office is 2.9 times the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate businesses take in.
Official counts show 13 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in Franklin County in 2023. That is one for every 2,428 households, against one for every 414 across the U.S. Population estimates show Franklin County declined 0.3% from 2020 to 2025, against +3.1% for the U.S.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Housing spending per listing divides all rent and homeowner costs by the listings counted: a measure of housing demand for each business, not money any of them take in, so it is shown against the U.S. (100) only. Households per establishment divides households by the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.9 | 38.6 | 38.5 |
| Housing spending per listing (U.S. = 100) | 288 | 122 | 100 |
| Households per official establishment | 2,428 | 500 | 414 |
| Official establishment growth, 2019–2023 | n/a | +11.8% | +15.8% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on rent and homeowner costs | $17,407 | $20,433 | $16,661 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 77 | 70 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 13
- Employees, 2023
- 27
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 219Businesses with no payroll
- Map listings, September 2026
- 441 chain location
- Listings at the U.S. rate for this spending
- 127The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as real estate agents, property managers, mortgage lenders and inspectors in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the real estate businesses on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardReal estate across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for real estate businesses, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Housing spending per listing (U.S. = 100) | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Franklin County, MA | 77 | 44 | 13.9 | 288 | −0.3% | #71 of 2,229 |
| 2Hampshire County, MA | 74 | 161 | 25.9 | 167 | +10.4% | #134 of 2,229 |
| 3Worcester County, MA | 63 | 924 | 27.5 | 164 | +3.7% | #469 of 2,229 |
| 4Bristol County, MA | 58 | 694 | 29.7 | 145 | +2.9% | #683 of 2,229 |
| 5Plymouth County, MA | 54 | 814 | 40.1 | 121 | +3.5% | #883 of 2,229 |
| 6Hampden County, MA | 53 | 493 | 26.7 | 150 | +0.2% | #928 of 2,229 |
| 7Middlesex County, MA | 52 | 2,533 | 39.9 | 130 | +2.8% | #997 of 2,229 |
| 8Essex County, MA | 52 | 1,141 | 36.4 | 128 | +2.3% | #999 of 2,229 |
| 9Berkshire County, MA | 51 | 157 | 27.3 | 152 | −1.2% | #1,039 of 2,229 |
| 10Norfolk County, MA | 45 | 1,304 | 46.0 | 113 | +2.2% | #1,353 of 2,229 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many real estate businesses are in Franklin County, MA?
Franklin County has 44 real estate businesses on map listings as of September 2026. One of them (2%) is a chain location. The listings count real estate agents and brokers, property managers, mortgage brokers and lenders, and home inspectors. Official counts show 13 businesses with payroll classed as real estate agents, property managers, mortgage lenders and inspectors in 2023. Another 219 one-person businesses have no payroll, by official counts.
How much do households in Franklin County, MA spend on rent and homeowner costs?
About $549.5M a year, or $17,407 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). For the 44 real estate businesses on map listings, housing spending per office is 2.9 times the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate businesses take in. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for real estate businesses?
Franklin County has 13.9 real estate businesses per 10,000 households, 64% below the U.S. rate of 38.5. The index of housing spending per office is 288, where 100 is the U.S. At the national ratio of real estate businesses to household spending, Franklin County would have about 127, against 44 on map listings. There is one business with payroll in the industry for every 2,428 households, against one for every 414 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 77 for real estate businesses (high), #71 of 2,229 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the real estate businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for real estate businesses · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.