Auto · County · Massachusetts
Car washes and detailers in Franklin County, MA
How Franklin County, MA compares with other counties and the U.S. for car washes and detailers: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #681 of 1,451 scored counties
#7 of 12 scored counties in Massachusetts
- Listings
- 11
- 1 chain location (9%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $26.9M
- On vehicle maintenance and repairs · $853 a household
- Spending per listing
- $2.4M
- 3% below the U.S.
- Listings per 10k households
- 3.5
- 8% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the car washes and detailers around any address in Franklin County
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in Franklin County spend about $26.9M a year on vehicle maintenance and repairs, or $853 per household, 11% below the U.S. average. That works out to $2.4M per location, 3% below the U.S. figure of $2.5M. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers.
Franklin County has 11 car washes and detailers on map listings as of September 2026. One of them (9%) is a chain location, against 23% across the U.S. That comes to 3.5 for every 10,000 households, 8% below the U.S. rate of 3.8.
In 2023, official counts showed 3 businesses with payroll in Franklin County classed as car washes. That is one for every 10,523 households, against one for every 6,523 across the U.S.
Population estimates put the population change in Franklin County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Franklin County scores 52 (upper middle) on the Groundwork market score for car washes and detailers, ranking #681 of 1,451 scored counties and #7 of 12 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 3.5 | 3.1 | 3.8 |
| Spending per listing | $2.4M | $2.7M | $2.5M |
| Households per official establishment | 10,523 | 6,259 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +10.2% | +16.7% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $853 | $841 | $958 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 52 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 8
- Annual payroll, 2023
- $254K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 111 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for car washes and detailers, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Hampshire County, MA | 77 | 12 | 1.9 | $4.5M | +10.4% | #89 of 1,451 |
| 2Suffolk County, MA | 61 | 49 | 1.5 | $3.5M | +0.1% | #429 of 1,451 |
| 3Middlesex County, MA | 61 | 183 | 2.9 | $3M | +2.8% | #432 of 1,451 |
| 4Bristol County, MA | 59 | 76 | 3.3 | $2.7M | +2.9% | #485 of 1,451 |
| 5Barnstable County, MA | 55 | 32 | 3.0 | $3.1M | +2.4% | #584 of 1,451 |
| 6Essex County, MA | 53 | 101 | 3.2 | $2.7M | +2.3% | #646 of 1,451 |
| 7Franklin County, MA | 52 | 11 | 3.5 | $2.4M | −0.3% | #681 of 1,451 |
| 8Plymouth County, MA | 49 | 81 | 4.0 | $2.5M | +3.5% | #746 of 1,451 |
| 9Worcester County, MA | 49 | 129 | 3.8 | $2.4M | +3.7% | #747 of 1,451 |
| 10Norfolk County, MA | 47 | 105 | 3.7 | $2.4M | +2.2% | #798 of 1,451 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care40
- Auto repair shops40
- Collision repair and body shops46
- Car washes and detailing52
- Tire shops53
- Oil change and quick lube
- Gas stations49
- Insurance agencies66
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in Franklin County, MA?
Map listings as of September 2026 show 11 car washes and detailers in Franklin County. One of them (9%) is a chain location. The listings count car washes and detailers. Official counts show 3 businesses with payroll classed as car washes in 2023.
How much do households in Franklin County, MA spend on vehicle maintenance and repairs?
About $26.9M a year, or $853 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 11 car washes and detailers on map listings, it comes to $2.4M per location. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for car washes and detailers?
Franklin County has 3.5 car washes and detailers per 10,000 households, 8% below the U.S. rate of 3.8. Spending per location is $2.4M, 3% below the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of car washes and detailers to household spending. There is one business with payroll in the industry for every 10,523 households, against one for every 6,523 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 52 for car washes and detailers (upper middle), #681 of 1,451 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.