Food and drink · County · Massachusetts
Coffee shops and cafes in Franklin County, MA
How Franklin County, MA compares with other counties and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 39 out of 100: Lower middle
Ranked #1,431 of 2,063 scored counties
#9 of 14 scored counties in Massachusetts
- Listings
- 36
- 9 chain locations (25%)
- Official establishments
- 20
- All snack and nonalcoholic beverage bars
- Household spending a year
- $119.3M
- On food away from home · $3,778 a household
- Spending per listing
- $3.3M
- 11% below the U.S.
- Listings per 10k households
- 11.4
- 4% above the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the coffee shops and cafes around any address in Franklin County
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 36 coffee shops and cafes in Franklin County. Of those, 9 are chain locations, or 25%, against 39% across the U.S. Per 10,000 households, that is 11.4, 4% above the U.S. rate of 11.0.
Households in Franklin County spend about $119.3M a year on food away from home, or $3,778 per household, 7% below the U.S. average. That is about $3.3M of household spending for each cafe on map listings, 11% below the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in Franklin County was 20 in 2023. That is one for every 1,579 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too.
Population estimates show Franklin County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. Franklin County scores 39 (lower middle) on the Groundwork market score for coffee shops and cafes, ranking #1,431 of 2,063 scored counties and #9 of 14 scored counties in Massachusetts.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.4 | 12.3 | 11.0 |
| Spending per listing | $3.3M | $3.8M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 1,579 | 1,044 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +9.5% | +24.3% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on food away from home | $3,778 | $4,685 | $4,070 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 39 | 52 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 20All snack and nonalcoholic beverage bars
- Employees, 2023
- 243
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 0All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 369 chain locations
- Listings at the U.S. rate for this spending
- 32The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for coffee shops and cafes, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Worcester County, MA | 64 | 303 | 9.0 | $4.9M | +3.7% | #463 of 2,063 |
| 2Plymouth County, MA | 56 | 226 | 11.1 | $4.4M | +3.5% | #769 of 2,063 |
| 3Middlesex County, MA | 55 | 787 | 12.4 | $4.2M | +2.8% | #812 of 2,063 |
| 4Essex County, MA | 54 | 345 | 11.0 | $4.2M | +2.3% | #851 of 2,063 |
| 5Norfolk County, MA | 53 | 356 | 12.6 | $4.2M | +2.2% | #888 of 2,063 |
| 6Hampden County, MA | 52 | 152 | 8.2 | $4.6M | +0.2% | #927 of 2,063 |
| 7Bristol County, MA | 51 | 236 | 10.1 | $4.1M | +2.9% | #975 of 2,063 |
| 8Hampshire County, MA | 45 | 92 | 14.8 | $2.8M | +10.4% | #1,223 of 2,063 |
| 9Franklin County, MA | 39 | 36 | 11.4 | $3.3M | −0.3% | #1,431 of 2,063 |
| 10Barnstable County, MA | 37 | 172 | 16.3 | $2.8M | +2.4% | #1,526 of 2,063 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes51
- Sit-down restaurants51
- Fast food and sandwich shops77
- Pizza62
- Coffee shops and cafes39
- Bakeries and dessert shops28
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in Franklin County, MA?
Franklin County has 36 coffee shops and cafes on map listings as of September 2026. 9 of them (25%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 20 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes.
How much do households in Franklin County, MA spend on food away from home?
About $119.3M a year, or $3,778 per household. That is 7% below the U.S. average (an index of 93, where 100 is the U.S. average). Spread across the 36 coffee shops and cafes on map listings, it comes to $3.3M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for coffee shops and cafes?
Franklin County has 11.4 coffee shops and cafes per 10,000 households, 4% above the U.S. rate of 11.0. Spending per cafe is $3.3M, 11% below the U.S. figure of $3.7M. At the national ratio of coffee shops and cafes to household spending, Franklin County would have about 32, against 36 on map listings. There is one business with payroll in the industry for every 1,579 households, against one for every 1,518 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 39 for coffee shops and cafes (lower middle), #1,431 of 2,063 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.