Fitness and classes · County · Massachusetts
Martial arts and dance studios in Franklin County, MA
How Franklin County, MA compares with other counties and the U.S. for martial arts and dance studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,114 of 1,334 scored counties
#12 of 12 scored counties in Massachusetts
- Listings
- 21
- 2 chain locations (10%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $26.3M
- On memberships, classes and admissions · $835 a household
- Spending per listing
- $1.3M
- 38% below the U.S.
- Listings per 10k households
- 6.7
- 37% above the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the martial arts and dance studios around any address in Franklin County
The site report maps the martial arts and dance studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for martial arts and dance studios in Franklin County is 32 (lower middle), #1,114 of 1,334 scored counties and #12 of 12 scored counties in Massachusetts. That puts it in the bottom quarter of counties.
Household spending on memberships, classes and admissions in Franklin County comes to about $26.3M a year: $835 per household, 15% below the U.S. average. That is about $1.3M of household spending for each studio on map listings, 38% below the U.S. figure of $2M. The spending figure covers all memberships, classes and admissions, not only martial arts and dance studios.
There are 21 martial arts and dance studios on map listings in Franklin County as of September 2026. 2 of them (10%) are chain locations, against 7% across the U.S. Per 10,000 households, that is 6.7, 37% above the U.S. rate of 4.9.
In 2023, official counts showed 8 businesses with payroll in Franklin County classed as sports, recreation and fine arts instruction. That is one for every 3,946 households, against one for every 3,473 across the U.S. Population estimates put the population change in Franklin County from 2020 to 2025 at −0.3%, against +3.1% for the U.S.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the martial arts and dance studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 6.9 | 4.9 |
| Spending per listing | $1.3M | $1.8M | $2M |
| Households per official establishment | 3,946 | 2,228 | 3,473 |
| Official establishment growth, 2019–2023 | n/a | +7.9% | +11.1% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $835 | $1,248 | $983 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | 32 | 37 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 11 → 8
- Employees, 2023
- 66
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 212 chain locations
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as sports, recreation and fine arts instruction in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the martial arts and dance studios on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardMartial arts and dance studios across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for martial arts and dance studios, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Suffolk County, MA | 67 | 120 | 3.7 | $3.2M | +0.1% | #213 of 1,334 |
| 2Barnstable County, MA | 57 | 54 | 5.1 | $2.2M | +2.4% | #463 of 1,334 |
| 3Essex County, MA | 55 | 188 | 6.0 | $2M | +2.3% | #518 of 1,334 |
| 4Norfolk County, MA | 50 | 228 | 8.0 | $1.9M | +2.2% | #664 of 1,334 |
| 5Plymouth County, MA | 50 | 149 | 7.3 | $1.8M | +3.5% | #673 of 1,334 |
| 6Worcester County, MA | 49 | 218 | 6.5 | $1.7M | +3.7% | #712 of 1,334 |
| 7Middlesex County, MA | 47 | 555 | 8.8 | $1.7M | +2.8% | #758 of 1,334 |
| 8Bristol County, MA | 40 | 170 | 7.3 | $1.4M | +2.9% | #948 of 1,334 |
| 9Berkshire County, MA | 37 | 32 | 5.6 | $1.7M | −1.2% | #998 of 1,334 |
| 10Hampshire County, MA | 37 | 60 | 9.7 | $1.1M | +10.4% | #1,011 of 1,334 |
| 12Franklin County, MA | 32 | 21 | 6.7 | $1.3M | −0.3% | #1,114 of 1,334 |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes40
- Gyms69
- Yoga, Pilates and fitness studios38
- Martial arts and dance studios32
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many martial arts and dance studios are in Franklin County, MA?
As of September 2026, map listings count 21 martial arts and dance studios in Franklin County. 2 of them (10%) are chain locations. The listings count martial arts and dance studios. Official counts show 8 businesses with payroll classed as sports, recreation and fine arts instruction in 2023.
How much do households in Franklin County, MA spend on memberships, classes and admissions?
About $26.3M a year, or $835 per household. That is 15% below the U.S. average (an index of 85, where 100 is the U.S. average). Spread across the 21 martial arts and dance studios on map listings, it comes to $1.3M per studio. That spending covers all memberships, classes and admissions, which martial arts and dance studios share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for martial arts and dance studios?
Franklin County has 6.7 martial arts and dance studios per 10,000 households, 37% above the U.S. rate of 4.9. Spending per studio is $1.3M, 38% below the U.S. figure of $2M. At the U.S. ratio of martial arts and dance studios to household spending, Franklin County would have about 13, against 21 on map listings. There is one business with payroll in the industry for every 3,946 households, against one for every 3,473 across the U.S.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 32 for martial arts and dance studios (lower middle), #1,114 of 1,334 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the martial arts and dance studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for martial arts and dance studios · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.