Groundwork

Clothing and laundry · County · Massachusetts

Laundromats in Franklin County, MA

The laundromats in Franklin County, MA, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #618 of 785 scored counties
#12 of 12 scored counties in Massachusetts

Listings
9
1 chain location (11%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$68M
On clothing, shoes and related services · $2,154 a household
Spending per listing
$7.6M
40% below the U.S.
Listings per 10k households
2.9
81% above the U.S.
Population, 2025
70,698
−0.3% since 2020

See the laundromats around any address in Franklin County

The site report maps the laundromats on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For laundromats, Franklin County has a Groundwork market score of 30 (lower middle): #618 of 785 scored counties and #12 of 12 scored counties in Massachusetts. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 9 laundromats in Franklin County. One of them (11%) is a chain location, against 19% across the U.S. That is 2.9 per 10,000 households, 81% above the U.S. rate of 1.6.

Households in Franklin County spend about $68M a year on clothing, shoes and related services, or $2,154 per household, 5% above the U.S. average. That works out to $7.6M per laundromat, 40% below the U.S. figure of $12.5M. That spending covers all clothing, shoes and related services, which laundromats share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as coin-operated laundries in Franklin County in 2023. That is one for every 7,893 households, against one for every 11,865 across the U.S. Between 2020 and 2025, the population of Franklin County declined 0.3%, against +3.1% for the U.S.

How Franklin County compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the laundromats counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Laundromats in Franklin County, MA compared with Massachusetts and the U.S.
MeasureFranklin CountyMassachusettsU.S.
Listings per 10k households2.92.01.6
Spending per listing$7.6M$13.4M$12.5M
Households per official establishment7,8939,84111,865
Official establishment growth, 2019–2023n/a−1.0%+3.0%
Population growth, 2020–2025−0.3%+2.4%+3.1%
Spending per household on clothing, shoes and related services$2,154$2,675$2,055
Median household income$74,907$103,960$80,734
Groundwork market score3049

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3 → 4
Employees, 2023
9
Annual payroll, 2023
$265K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
91 chain location
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as coin-operated laundries in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
70,698−0.3% since 2020
Households
31,570
Median age
47.7
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
699 sq. mi.
People per square mile
101
Median household income
$74,907+22.9% vs. 2015–2019, before inflation
Average household income
$94,042
Median home value
$329,000
Jobs located here
25,416
Daytime population
59,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the laundromats on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Laundromats across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for laundromats, numbered among those based in Massachusetts, with Franklin County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for laundromats by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Norfolk County, MA74351.2$24.4M+2.2%#109 of 785
2Barnstable County, MA73191.8$14.2M+2.4%#132 of 785
3Middlesex County, MA691131.8$16.9M+2.8%#167 of 785
4Worcester County, MA68591.8$14.4M+3.7%#182 of 785
5Hampshire County, MA63162.6$9.3M+10.4%#233 of 785
6Plymouth County, MA58432.1$13.1M+3.5%#295 of 785
7Essex County, MA52682.2$12.1M+2.3%#356 of 785
8Berkshire County, MA49111.9$11.8M−1.2%#391 of 785
9Hampden County, MA49392.1$10.3M+0.2%#393 of 785
10Suffolk County, MA43792.4$10.7M+0.1%#474 of 785
12Franklin County, MA3092.9$7.6M−0.3%#618 of 785

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many laundromats are in Franklin County, MA?

Franklin County has 9 laundromats on map listings as of September 2026. One of them (11%) is a chain location. The listings count laundromats. Official counts show 4 businesses with payroll classed as coin-operated laundries in 2023.

How much do households in Franklin County, MA spend on clothing, shoes and related services?

About $68M a year, or $2,154 per household. That is 5% above the U.S. average (an index of 105, where 100 is the U.S. average). Spread across the 9 laundromats on map listings, it comes to $7.6M per laundromat. The spending figure covers all clothing, shoes and related services, not only laundromats. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.

How does Franklin County, MA compare with the U.S. for laundromats?

Franklin County has 2.9 laundromats per 10,000 households, 81% above the U.S. rate of 1.6. Spending per laundromat is $7.6M, 40% below the U.S. figure of $12.5M. At the national ratio of laundromats to household spending, Franklin County would have about 5, against 9 on map listings. There is one business with payroll in the industry for every 7,893 households, against one for every 11,865 across the U.S.

How fast is Franklin County, MA growing?

Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 30 for laundromats (lower middle), #618 of 785 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the laundromats on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for laundromats · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.