Groundwork

Pets · County · Massachusetts

Pet grooming and boarding businesses in Franklin County, MA

How Franklin County, MA compares with other counties and the U.S. for pet grooming and boarding businesses: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #1,190 of 1,461 scored counties
#7 of 13 scored counties in Massachusetts

Listings
14
0 chain locations (0%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$19.3M
On pets · $611 a household
Spending per listing
$1.4M
46% below the U.S.
Listings per 10k households
4.4
22% above the U.S.
Population, 2025
70,698
−0.3% since 2020

See the pet grooming and boarding businesses around any address in Franklin County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For pet grooming and boarding businesses, Franklin County has a Groundwork market score of 30 (lower middle): #1,190 of 1,461 scored counties and #7 of 13 scored counties in Massachusetts. That puts it in the bottom quarter of counties.

As of September 2026, map listings count 14 pet grooming and boarding businesses in Franklin County. None of them are chain locations, against 9% across the U.S. Per 10,000 households, that is 4.4, 22% above the U.S. rate of 3.6.

Households in Franklin County spend about $19.3M a year on pets, or $611 per household, 33% below the U.S. average. That is about $1.4M of household spending for each business on map listings, 46% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

The official count of businesses with payroll classed as pet care (except veterinary) in Franklin County was 6 in 2023. That is one for every 5,262 households, against one for every 5,057 across the U.S. Between 2020 and 2025, the population of Franklin County declined 0.3%, against +3.1% for the U.S.

How Franklin County compares

The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Franklin County, MA compared with Massachusetts and the U.S.
MeasureFranklin CountyMassachusettsU.S.
Listings per 10k households4.44.33.6
Spending per listing$1.4M$1.8M$2.5M
Households per official establishment5,2623,6695,057
Official establishment growth, 2019–2023n/a+16.1%+25.2%
Population growth, 2020–2025−0.3%+2.4%+3.1%
Spending per household on pets$611$776$909
Median household income$74,907$103,960$80,734
Groundwork market score3018

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 6
Employees, 2023
18
Annual payroll, 2023
$327K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
140 chain locations
Listings at the U.S. rate for this spending
8The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Franklin County

Population, 2025 estimate
70,698−0.3% since 2020
Households
31,570
Median age
47.7
Homes lived in by their owners
70%
Vehicles per household
1.8
Land area
699 sq. mi.
People per square mile
101
Median household income
$74,907+22.9% vs. 2015–2019, before inflation
Average household income
$94,042
Median home value
$329,000
Jobs located here
25,416
Daytime population
59,931Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Franklin County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Massachusetts

Every Massachusetts market ranked →

The highest-scoring counties in Massachusetts for pet grooming and boarding businesses, numbered among those based in Massachusetts, with Franklin County marked.

Top counties in Massachusetts

Counties in Massachusetts ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Suffolk County, MA59672.0$3.6M+0.1%#501 of 1,461
2Middlesex County, MA522784.4$2M+2.8%#684 of 1,461
3Hampden County, MA51532.9$2.1M+0.2%#710 of 1,461
4Norfolk County, MA441344.7$1.9M+2.2%#863 of 1,461
5Worcester County, MA381484.4$1.7M+3.7%#1,017 of 1,461
6Essex County, MA321484.7$1.6M+2.3%#1,140 of 1,461
7Franklin County, MA30144.4$1.4M−0.3%#1,190 of 1,461
8Hampshire County, MA30386.1$1.1M+10.4%#1,196 of 1,461
9Bristol County, MA291124.8$1.4M+2.9%#1,204 of 1,461
10Dukes County, MA2956.6$1.3M+3.1%#1,211 of 1,461

Other business types in Franklin County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Franklin County, MA?

Franklin County has 14 pet grooming and boarding businesses on map listings as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 6 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Franklin County, MA spend on pets?

About $19.3M a year, or $611 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 14 pet grooming and boarding businesses on map listings, it comes to $1.4M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.

How does Franklin County, MA compare with the U.S. for pet grooming and boarding businesses?

Franklin County has 4.4 pet grooming and boarding businesses per 10,000 households, 22% above the U.S. rate of 3.6. Spending per business is $1.4M, 46% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Franklin County would have about 8, against 14 on map listings. There is one business with payroll in the industry for every 5,262 households, against one for every 5,057 across the U.S.

How fast is Franklin County, MA growing?

Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County scores 30 for pet grooming and boarding businesses (lower middle), #1,190 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Franklin County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Franklin County

Screening a site or an acquisition in Franklin County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.