Pets · County · Massachusetts
Pet stores in Franklin County, MA
How Franklin County, MA compares with other counties and the U.S. for pet stores: competitors, household spending, official counts and growth.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 3.
- Listings
- 3
- 0 chain locations (0%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $19.3M
- On pets · $611 a household
- Spending per listing
- $6.4M
- 42% above the U.S.
- Listings per 10k households
- 1.0
- 50% below the U.S.
- Population, 2025
- 70,698
- −0.3% since 2020
See the pet stores around any address in Franklin County
The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in Franklin County comes to about $19.3M a year: $611 per household, 33% below the U.S. average. That works out to $6.4M per store, 42% above the U.S. figure of $4.5M. The spending figure covers all pets, not only pet stores.
There are 3 pet stores on map listings in Franklin County as of September 2026. Per 10,000 households, that is 1.0, 50% below the U.S. rate of 2.0.
Official counts don’t publish a figure for pet and pet supplies stores in Franklin County, since they leave out counts under 3.
Population estimates show Franklin County declined 0.3% from 2020 to 2025, against +3.1% for the U.S. With 3 pet stores on map listings, Franklin County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How Franklin County compares
The same measures for Massachusetts and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Franklin County | Massachusetts | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 1.8 | 2.0 |
| Spending per listing | $6.4M | $4.4M | $4.5M |
| Households per official establishment | n/a | 13,454 | 13,024 |
| Official establishment growth, 2019–2023 | n/a | −12.3% | −1.6% |
| Population growth, 2020–2025 | −0.3% | +2.4% | +3.1% |
| Spending per household on pets | $611 | $776 | $909 |
| Median household income | $74,907 | $103,960 | $80,734 |
| Groundwork market score | Not scored | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 30 chain locations
- Listings at the U.S. rate for this spending
- 4The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet and pet supplies stores in Franklin County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Franklin County
- Population, 2025 estimate
- 70,698−0.3% since 2020
- Households
- 31,570
- Median age
- 47.7
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 699 sq. mi.
- People per square mile
- 101
- Median household income
- $74,907+22.9% vs. 2015–2019, before inflation
- Average household income
- $94,042
- Median home value
- $329,000
- Jobs located here
- 25,416
- Daytime population
- 59,931Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Franklin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.
Or open the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet stores across Massachusetts
Every Massachusetts market ranked →The highest-scoring counties in Massachusetts for pet stores, numbered among those based in Massachusetts, with Franklin County marked.
Top counties in Massachusetts
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Middlesex County, MA | 71 | 95 | 1.5 | $5.9M | +2.8% | #153 of 974 |
| 2Suffolk County, MA | 68 | 31 | 0.9 | $7.8M | +0.1% | #190 of 974 |
| 3Worcester County, MA | 53 | 59 | 1.8 | $4.2M | +3.7% | #424 of 974 |
| 4Norfolk County, MA | 53 | 62 | 2.2 | $4M | +2.2% | #427 of 974 |
| 5Essex County, MA | 51 | 50 | 1.6 | $4.8M | +2.3% | #455 of 974 |
| 6Plymouth County, MA | 49 | 44 | 2.2 | $3.7M | +3.5% | #499 of 974 |
| 7Bristol County, MA | 41 | 51 | 2.2 | $3.1M | +2.9% | #637 of 974 |
| 8Hampden County, MA | 39 | 32 | 1.7 | $3.5M | +0.2% | #657 of 974 |
| 9Hampshire County, MA | 38 | 16 | 2.6 | $2.7M | +10.4% | #676 of 974 |
| 10Barnstable County, MA | 32 | 29 | 2.7 | $2.7M | +2.4% | #757 of 974 |
| Franklin County, MA | Not scored | 3 | 1.0 | $6.4M | −0.3% |
Other business types in Franklin County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses22
- Veterinarians14
- Pet grooming and boarding30
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet stores are in Franklin County, MA?
As of September 2026, map listings count 3 pet stores in Franklin County. The listings count pet stores. No official count is published for pet and pet supplies stores in Franklin County: counts under 3 are left out.
How much do households in Franklin County, MA spend on pets?
About $19.3M a year, or $611 per household. That is 33% below the U.S. average (an index of 67, where 100 is the U.S. average). Spread across the 3 pet stores on map listings, it comes to $6.4M per store. That spending covers all pets, which pet stores share with other businesses in the trade. It is estimated from the incomes of the 31,570 households in Franklin County and national spending patterns by income.
How does Franklin County, MA compare with the U.S. for pet stores?
Franklin County has 1.0 pet stores per 10,000 households, 50% below the U.S. rate of 2.0. Spending per store is $6.4M, 42% above the U.S. figure of $4.5M. At the U.S. ratio of pet stores to household spending, Franklin County would have about 4, against 3 on map listings.
How fast is Franklin County, MA growing?
Population estimates put Franklin County at 70,698 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 31,570 households. The median household income in Franklin County is $74,907 a year, 7% below the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Franklin County has no market score for pet stores: the score needs at least 5 on map listings, and it has 3.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Franklin County. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet stores · All 56 business types in Franklin County
Screening a site or an acquisition in Franklin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Franklin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.