Pets · County · New Mexico
Pet businesses in McKinley County, NM
How McKinley County, NM compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 52 out of 100: Upper middle
Ranked #977 of 2,200 scored counties
#14 of 23 scored counties in New Mexico
- Listings
- 6
- 3 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $15.4M
- On pets · $722 a household
- Spending per listing
- $2.6M
- 2.9 times the U.S.
- Listings per 10k households
- 2.8
- 73% below the U.S.
- Population, 2025
- 68,119
- −6.1% since 2020
See the pet businesses around any address in McKinley County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $722 per household (21% below the U.S. average), households in McKinley County spend about $15.4M a year on pets. That works out to $2.6M per business, 2.9 times the U.S. figure of $878K.
McKinley County has 6 pet businesses on map listings as of September 2026. Of those, 3 are chain locations, or 50%, against 17% across the U.S. Per 10,000 households, that is 2.8, 73% below the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in McKinley County, since they leave out counts under 3. Official counts also show 6 one-person businesses without payroll.
Between 2020 and 2025, the population of McKinley County declined 6.1%, against +3.1% for the U.S. The Groundwork market score for pet businesses in McKinley County is 52 (upper middle), #977 of 2,200 scored counties and #14 of 23 scored counties in New Mexico.
How McKinley County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | McKinley County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.8 | 9.1 | 10.4 |
| Spending per listing | $2.6M | $966K | $878K |
| Households per official establishment | n/a | 2,023 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +11.4% |
| Population growth, 2020–2025 | −6.1% | +0.3% | +3.1% |
| Spending per household on pets | $722 | $874 | $909 |
| Median household income | $47,668 | $64,059 | $80,734 |
| Groundwork market score | 52 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 63 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in McKinley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in McKinley County
- Population, 2025 estimate
- 68,119−6.1% since 2020
- Households
- 21,353
- Median age
- 35.0
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 5,451 sq. mi.
- People per square mile
- 13
- Median household income
- $47,668+40.9% vs. 2015–2019, before inflation
- Average household income
- $62,961
- Median home value
- $78,700
- Jobs located here
- 19,649
- Daytime population
- 70,240Residents who don’t work, plus everyone whose job is here
Looking at a specific site in McKinley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pet businesses, numbered among those based in New Mexico, with McKinley County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 48 | 8.4 | $1.2M | +6.9% | #100 of 2,200 |
| 2Lea County, NM | 76 | 23 | 9.3 | $969K | +0.2% | #143 of 2,200 |
| 3Rio Arriba County, NM | 67 | 6 | 3.8 | $2.1M | −1.0% | #373 of 2,200 |
| 4Eddy County, NM | 67 | 12 | 5.1 | $1.9M | +0.3% | #374 of 2,200 |
| 5Bernalillo County, NM | 65 | 256 | 9.0 | $1M | −1.4% | #463 of 2,200 |
| 6Torrance County, NM | 65 | 6 | 9.9 | $786K | +6.9% | #482 of 2,200 |
| 7San Juan County, NM | 64 | 23 | 5.5 | $1.5M | −0.9% | #493 of 2,200 |
| 8San Miguel County, NM | 63 | 8 | 6.7 | $1.1M | −3.2% | #534 of 2,200 |
| 9Doña Ana County, NM | 63 | 79 | 9.3 | $866K | +4.1% | #543 of 2,200 |
| 10Los Alamos County, NM | 62 | 5 | 6.1 | $2.3M | 0.0% | #565 of 2,200 |
| 14McKinley County, NM | 52 | 6 | 2.8 | $2.6M | −6.1% | #977 of 2,200 |
Other business types in McKinley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses52
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in McKinley County, NM?
Map listings as of September 2026 show 6 pet businesses in McKinley County. 3 of them (50%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in McKinley County: counts under 3 are left out. Official counts list 6 one-person businesses without payroll.
How much do households in McKinley County, NM spend on pets?
About $15.4M a year, or $722 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 6 pet businesses on map listings, it comes to $2.6M per business. It is estimated from the incomes of the 21,353 households in McKinley County and national spending patterns by income.
How does McKinley County, NM compare with the U.S. for pet businesses?
McKinley County has 2.8 pet businesses per 10,000 households, 73% below the U.S. rate of 10.4. Spending per business is $2.6M, 2.9 times the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, McKinley County would have about 18, against 6 on map listings.
How fast is McKinley County, NM growing?
Population estimates put McKinley County at 68,119 people in 2025, down 6.1% since 2020, against +3.1% for the U.S. It has 21,353 households. Median household income in McKinley County is $47,668, 41% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 40.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. McKinley County scores 52 for pet businesses (upper middle), #977 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in McKinley County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in McKinley County
Screening a site or an acquisition in McKinley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of McKinley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.