Groundwork

Pets · County · New Mexico

Pet businesses in De Baca County, NM

Competitor counts, household spending and official business counts for pet businesses in De Baca County, NM, set against other counties and the U.S.

Groundwork market score

Not scored

Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Listings
2
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$578K
On pets · $704 a household
Spending per listing
$289K
Too few listings to compare
Listings per 10k households
24.4
Too few listings to compare
Population, 2025
1,647
−2.4% since 2020

See the pet businesses around any address in De Baca County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $704 per household (23% below the U.S. average), households in De Baca County spend about $578K a year on pets. That is about $289K of household spending for each business on map listings.

There are 2 pet businesses on map listings in De Baca County as of September 2026. That is 24.4 per 10,000 households.

Official counts don’t publish a figure for pet care, veterinarians and pet stores in De Baca County, since they leave out counts under 3.

Between 2020 and 2025, the population of De Baca County declined 2.4%, against +3.1% for the U.S. Counties under 10,000 people aren’t given a market score, since a few businesses can swing their figures.

How De Baca County compares

The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in De Baca County, NM compared with New Mexico and the U.S.
MeasureDe Baca CountyNew MexicoU.S.
Listings per 10k households24.49.110.4
Spending per listing$289K$966K$878K
Households per official establishmentn/a2,0231,852
Official establishment growth, 2019–2023n/a+4.8%+11.4%
Population growth, 2020–2025−2.4%+0.3%+3.1%
Spending per household on pets$704$874$909
Median household income$46,905$64,059$80,734
Groundwork market scoreNot scored59

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
0Businesses with no payroll
Map listings, September 2026
20 chain locations
Listings at the U.S. rate for this spending
1The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in De Baca County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in De Baca County

Population, 2025 estimate
1,647−2.4% since 2020
Households
820
Median age
30.8
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
2,323 sq. mi.
People per square mile
1
Median household income
$46,905
Average household income
$64,030
Median home value
$187,500
Jobs located here
412
Daytime population
1,340Residents who don’t work, plus everyone whose job is here

Looking at a specific site in De Baca County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across New Mexico

Every New Mexico market ranked →

The highest-scoring counties in New Mexico for pet businesses, numbered among those based in New Mexico, with De Baca County marked.

Top counties in New Mexico

Counties in New Mexico ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sandoval County, NM78488.4$1.2M+6.9%#100 of 2,200
2Lea County, NM76239.3$969K+0.2%#143 of 2,200
3Rio Arriba County, NM6763.8$2.1M−1.0%#373 of 2,200
4Eddy County, NM67125.1$1.9M+0.3%#374 of 2,200
5Bernalillo County, NM652569.0$1M−1.4%#463 of 2,200
6Torrance County, NM6569.9$786K+6.9%#482 of 2,200
7San Juan County, NM64235.5$1.5M−0.9%#493 of 2,200
8San Miguel County, NM6386.7$1.1M−3.2%#534 of 2,200
9Doña Ana County, NM63799.3$866K+4.1%#543 of 2,200
10Los Alamos County, NM6256.1$2.3M0.0%#565 of 2,200
De Baca County, NMNot scored224.4$289K−2.4%

Other business types in De Baca County

None has a Groundwork market score here. Counties under 10,000 people aren’t scored, since a few businesses can swing their figures.

Questions

How many pet businesses are in De Baca County, NM?

As of September 2026, map listings count 2 pet businesses in De Baca County. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in De Baca County: counts under 3 are left out.

How much do households in De Baca County, NM spend on pets?

About $578K a year, or $704 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 2 pet businesses on map listings, it comes to $289K per business. It is estimated from the incomes of the 820 households in De Baca County and national spending patterns by income.

How does De Baca County, NM compare with the U.S. for pet businesses?

De Baca County has 2 pet businesses on map listings, too few for a steady comparison with the U.S. rate. At the U.S. ratio of pet businesses to household spending, De Baca County would have about 1, against 2 on map listings.

How fast is De Baca County, NM growing?

Population estimates put De Baca County at 1,647 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 820 households. Median household income in De Baca County is $46,905, 42% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The score leaves out counties under 10,000 people, where a handful of businesses would swing it.

How can I see the market around a specific site?

Run a Groundwork site report on an address in De Baca County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in De Baca County

Screening a site or an acquisition in De Baca County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of De Baca County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.