Pets · County · New Mexico
Pet businesses in San Juan County, NM
Competitor counts, household spending and official business counts for pet businesses in San Juan County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #493 of 2,200 scored counties
#7 of 23 scored counties in New Mexico
- Listings
- 23
- 1 chain location (4%)
- Official establishments
- 20
- Businesses with payroll, 2023
- Household spending a year
- $33.8M
- On pets · $809 a household
- Spending per listing
- $1.5M
- 67% above the U.S.
- Listings per 10k households
- 5.5
- 47% below the U.S.
- Population, 2025
- 120,340
- −0.9% since 2020
See the pet businesses around any address in San Juan County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 23 pet businesses in San Juan County. One of them (4%) is a chain location, against 17% across the U.S. That comes to 5.5 for every 10,000 households, 47% below the U.S. rate of 10.4.
At $809 per household (11% below the U.S. average), households in San Juan County spend about $33.8M a year on pets. That is about $1.5M of household spending for each business on map listings, 67% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in San Juan County was 20 in 2023. That is one for every 2,087 households, against one for every 1,852 across the U.S. Another 26 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $111K has gone to businesses classed as pet care, veterinarians and pet stores in San Juan County.
Population estimates show San Juan County declined 0.9% from 2020 to 2025, against +3.1% for the U.S. For pet businesses, San Juan County has a Groundwork market score of 64 (upper middle): #493 of 2,200 scored counties and #7 of 23 scored counties in New Mexico. That puts it in the top quarter of counties.
How San Juan County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Juan County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 5.5 | 9.1 | 10.4 |
| Spending per listing | $1.5M | $966K | $878K |
| Households per official establishment | 2,087 | 2,023 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +11.4% |
| Population growth, 2020–2025 | −0.9% | +0.3% | +3.1% |
| Spending per household on pets | $809 | $874 | $909 |
| Median household income | $55,872 | $64,059 | $80,734 |
| Groundwork market score | 64 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 20
- Employees, 2023
- 145
- Annual payroll, 2023
- $5.1M
- One-person businesses, 2023
- 26Businesses with no payroll
- Map listings, September 2026
- 231 chain location
- Listings at the U.S. rate for this spending
- 38The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $111K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in San Juan County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Juan County
- Population, 2025 estimate
- 120,340−0.9% since 2020
- Households
- 41,732
- Median age
- 38.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 5,517 sq. mi.
- People per square mile
- 22
- Median household income
- $55,872+10.6% vs. 2015–2019, before inflation
- Average household income
- $76,826
- Median home value
- $193,800
- Jobs located here
- 45,264
- Daytime population
- 119,349Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Juan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pet businesses, numbered among those based in New Mexico, with San Juan County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 48 | 8.4 | $1.2M | +6.9% | #100 of 2,200 |
| 2Lea County, NM | 76 | 23 | 9.3 | $969K | +0.2% | #143 of 2,200 |
| 3Rio Arriba County, NM | 67 | 6 | 3.8 | $2.1M | −1.0% | #373 of 2,200 |
| 4Eddy County, NM | 67 | 12 | 5.1 | $1.9M | +0.3% | #374 of 2,200 |
| 5Bernalillo County, NM | 65 | 256 | 9.0 | $1M | −1.4% | #463 of 2,200 |
| 6Torrance County, NM | 65 | 6 | 9.9 | $786K | +6.9% | #482 of 2,200 |
| 7San Juan County, NM | 64 | 23 | 5.5 | $1.5M | −0.9% | #493 of 2,200 |
| 8San Miguel County, NM | 63 | 8 | 6.7 | $1.1M | −3.2% | #534 of 2,200 |
| 9Doña Ana County, NM | 63 | 79 | 9.3 | $866K | +4.1% | #543 of 2,200 |
| 10Los Alamos County, NM | 62 | 5 | 6.1 | $2.3M | 0.0% | #565 of 2,200 |
Other business types in San Juan County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses64
- Veterinarians72
- Pet grooming and boarding57
- Pet stores48
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in San Juan County, NM?
San Juan County has 23 pet businesses on map listings as of September 2026. One of them (4%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 20 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts list 26 one-person businesses without payroll.
How much do households in San Juan County, NM spend on pets?
About $33.8M a year, or $809 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 23 pet businesses on map listings, it comes to $1.5M per business. It is estimated from the incomes of the 41,732 households in San Juan County and national spending patterns by income.
How does San Juan County, NM compare with the U.S. for pet businesses?
San Juan County has 5.5 pet businesses per 10,000 households, 47% below the U.S. rate of 10.4. Spending per business is $1.5M, 67% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, San Juan County would have about 38, against 23 on map listings. There is one business with payroll in the industry for every 2,087 households, against one for every 1,852 across the U.S.
How fast is San Juan County, NM growing?
Population estimates put San Juan County at 120,340 people in 2025, down 0.9% since 2020, against +3.1% for the U.S. It has 41,732 households. The median household income in San Juan County is $55,872 a year, 31% below the U.S. median of $80,734. That rose 10.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Juan County scores 64 for pet businesses (upper middle), #493 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Juan County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in San Juan County
Screening a site or an acquisition in San Juan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Juan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.