Pets · County · New Mexico
Pet businesses in San Miguel County, NM
Competitor counts, household spending and official business counts for pet businesses in San Miguel County, NM, set against other counties and the U.S.
Groundwork market score · out of 100
Score 63 out of 100: Upper middle
Ranked #534 of 2,200 scored counties
#8 of 23 scored counties in New Mexico
- Listings
- 8
- 1 chain location (13%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $8.9M
- On pets · $746 a household
- Spending per listing
- $1.1M
- 27% above the U.S.
- Listings per 10k households
- 6.7
- 36% below the U.S.
- Population, 2025
- 26,260
- −3.2% since 2020
See the pet businesses around any address in San Miguel County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 8 pet businesses in San Miguel County. One of them (13%) is a chain location, against 17% across the U.S. That comes to 6.7 for every 10,000 households, 36% below the U.S. rate of 10.4.
Households in San Miguel County spend about $8.9M a year on pets, or $746 per household, 18% below the U.S. average. That is about $1.1M of household spending for each business on map listings, 27% above the U.S. figure of $878K.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in San Miguel County was 3 in 2023. That is one for every 3,977 households, against one for every 1,852 across the U.S.
Population estimates put the population change in San Miguel County from 2020 to 2025 at −3.2%, against +3.1% for the U.S. For pet businesses, San Miguel County has a Groundwork market score of 63 (upper middle): #534 of 2,200 scored counties and #8 of 23 scored counties in New Mexico. That puts it in the top quarter of counties.
How San Miguel County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | San Miguel County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.7 | 9.1 | 10.4 |
| Spending per listing | $1.1M | $966K | $878K |
| Households per official establishment | 3,977 | 2,023 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +4.8% | +11.4% |
| Population growth, 2020–2025 | −3.2% | +0.3% | +3.1% |
| Spending per household on pets | $746 | $874 | $909 |
| Median household income | $49,431 | $64,059 | $80,734 |
| Groundwork market score | 63 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 3
- Employees, 2023
- 18
- Annual payroll, 2023
- $433K
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 81 chain location
- Listings at the U.S. rate for this spending
- 10The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in San Miguel County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in San Miguel County
- Population, 2025 estimate
- 26,260−3.2% since 2020
- Households
- 11,931
- Median age
- 46.1
- Homes lived in by their owners
- 73%
- Vehicles per household
- 2.0
- Land area
- 4,722 sq. mi.
- People per square mile
- 6
- Median household income
- $49,431+59.7% vs. 2015–2019, before inflation
- Average household income
- $65,851
- Median home value
- $188,500
- Jobs located here
- 7,251
- Daytime population
- 24,453Residents who don’t work, plus everyone whose job is here
Looking at a specific site in San Miguel County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pet businesses, numbered among those based in New Mexico, with San Miguel County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 48 | 8.4 | $1.2M | +6.9% | #100 of 2,200 |
| 2Lea County, NM | 76 | 23 | 9.3 | $969K | +0.2% | #143 of 2,200 |
| 3Rio Arriba County, NM | 67 | 6 | 3.8 | $2.1M | −1.0% | #373 of 2,200 |
| 4Eddy County, NM | 67 | 12 | 5.1 | $1.9M | +0.3% | #374 of 2,200 |
| 5Bernalillo County, NM | 65 | 256 | 9.0 | $1M | −1.4% | #463 of 2,200 |
| 6Torrance County, NM | 65 | 6 | 9.9 | $786K | +6.9% | #482 of 2,200 |
| 7San Juan County, NM | 64 | 23 | 5.5 | $1.5M | −0.9% | #493 of 2,200 |
| 8San Miguel County, NM | 63 | 8 | 6.7 | $1.1M | −3.2% | #534 of 2,200 |
| 9Doña Ana County, NM | 63 | 79 | 9.3 | $866K | +4.1% | #543 of 2,200 |
| 10Los Alamos County, NM | 62 | 5 | 6.1 | $2.3M | 0.0% | #565 of 2,200 |
Other business types in San Miguel County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses63
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in San Miguel County, NM?
There are 8 pet businesses on map listings in San Miguel County as of September 2026. One of them (13%) is a chain location. The listings count vets, groomers, boarding and pet stores. Official counts show 3 businesses with payroll classed as pet care, veterinarians and pet stores in 2023.
How much do households in San Miguel County, NM spend on pets?
About $8.9M a year, or $746 per household. That is 18% below the U.S. average (an index of 82, where 100 is the U.S. average). Spread across the 8 pet businesses on map listings, it comes to $1.1M per business. It is estimated from the incomes of the 11,931 households in San Miguel County and national spending patterns by income.
How does San Miguel County, NM compare with the U.S. for pet businesses?
San Miguel County has 6.7 pet businesses per 10,000 households, 36% below the U.S. rate of 10.4. Spending per business is $1.1M, 27% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, San Miguel County would have about 10, against 8 on map listings. There is one business with payroll in the industry for every 3,977 households, against one for every 1,852 across the U.S.
How fast is San Miguel County, NM growing?
Population estimates put San Miguel County at 26,260 people in 2025, down 3.2% since 2020, against +3.1% for the U.S. It has 11,931 households. The median household income in San Miguel County is $49,431 a year, 39% below the U.S. median of $80,734. That rose 59.7% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. San Miguel County scores 63 for pet businesses (upper middle), #534 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in San Miguel County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in San Miguel County
Screening a site or an acquisition in San Miguel County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of San Miguel County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.