Pets · County · New Mexico
Pet businesses in Sandoval County, NM
How Sandoval County, NM compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #100 of 2,200 scored counties
#1 of 23 scored counties in New Mexico
- Listings
- 48
- 4 chain locations (8%)
- Official establishments
- 32
- +14.3% since 2019
- Household spending a year
- $57.6M
- On pets · $1,012 a household
- Spending per listing
- $1.2M
- 37% above the U.S.
- Listings per 10k households
- 8.4
- 19% below the U.S.
- Population, 2025
- 159,565
- +6.9% since 2020
See the pet businesses around any address in Sandoval County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in Sandoval County is 78 (high), #100 of 2,200 scored counties and #1 of 23 scored counties in New Mexico. That puts it in the top 10% of counties for pet businesses.
Map listings as of September 2026 show 48 pet businesses in Sandoval County. Chain locations make up 8% of them, against 17% across the U.S. That is 8.4 per 10,000 households, 19% below the U.S. rate of 10.4.
Household spending on pets in Sandoval County comes to about $57.6M a year: $1,012 per household, 11% above the U.S. average. That works out to $1.2M per business, 37% above the U.S. figure of $878K.
Official counts show 32 businesses with payroll classed as pet care, veterinarians and pet stores in Sandoval County in 2023, up 14.3% from 2019. That is one for every 1,778 households, against one for every 1,852 across the U.S. Population estimates put the population change in Sandoval County from 2020 to 2025 at +6.9%, faster than the U.S. (+3.1%).
How Sandoval County compares
The same measures for New Mexico and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Sandoval County | New Mexico | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.4 | 9.1 | 10.4 |
| Spending per listing | $1.2M | $966K | $878K |
| Households per official establishment | 1,778 | 2,023 | 1,852 |
| Official establishment growth, 2019–2023 | +14.3% | +4.8% | +11.4% |
| Population growth, 2020–2025 | +6.9% | +0.3% | +3.1% |
| Spending per household on pets | $1,012 | $874 | $909 |
| Median household income | $86,636 | $64,059 | $80,734 |
| Groundwork market score | 78 | 59 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 28 → 32+14.3% over the period
- Employees, 2023
- 307
- Annual payroll, 2023
- $13.5M
- One-person businesses, 2023
- 90Businesses with no payroll
- Map listings, September 2026
- 484 chain locations
- Listings at the U.S. rate for this spending
- 66The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Sandoval County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Sandoval County
- Population, 2025 estimate
- 159,565+6.9% since 2020
- Households
- 56,895
- Median age
- 41.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 2.1
- Land area
- 3,710 sq. mi.
- People per square mile
- 41
- Median household income
- $86,636+35.8% vs. 2015–2019, before inflation
- Average household income
- $108,102
- Median home value
- $313,800
- Jobs located here
- 35,682
- Daytime population
- 121,290Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sandoval County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Mexico
Every New Mexico market ranked →The highest-scoring counties in New Mexico for pet businesses, numbered among those based in New Mexico, with Sandoval County marked.
Top counties in New Mexico
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sandoval County, NM | 78 | 48 | 8.4 | $1.2M | +6.9% | #100 of 2,200 |
| 2Lea County, NM | 76 | 23 | 9.3 | $969K | +0.2% | #143 of 2,200 |
| 3Rio Arriba County, NM | 67 | 6 | 3.8 | $2.1M | −1.0% | #373 of 2,200 |
| 4Eddy County, NM | 67 | 12 | 5.1 | $1.9M | +0.3% | #374 of 2,200 |
| 5Bernalillo County, NM | 65 | 256 | 9.0 | $1M | −1.4% | #463 of 2,200 |
| 6Torrance County, NM | 65 | 6 | 9.9 | $786K | +6.9% | #482 of 2,200 |
| 7San Juan County, NM | 64 | 23 | 5.5 | $1.5M | −0.9% | #493 of 2,200 |
| 8San Miguel County, NM | 63 | 8 | 6.7 | $1.1M | −3.2% | #534 of 2,200 |
| 9Doña Ana County, NM | 63 | 79 | 9.3 | $866K | +4.1% | #543 of 2,200 |
| 10Los Alamos County, NM | 62 | 5 | 6.1 | $2.3M | 0.0% | #565 of 2,200 |
Other business types in Sandoval County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses78
- Veterinarians80
- Pet grooming and boarding77
- Pet stores84
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Sandoval County, NM?
There are 48 pet businesses on map listings in Sandoval County as of September 2026. 4 of them (8%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 32 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 14.3% from 2019. Another 90 one-person businesses have no payroll, by official counts.
How much do households in Sandoval County, NM spend on pets?
About $57.6M a year, or $1,012 per household. That is 11% above the U.S. average (an index of 111, where 100 is the U.S. average). Spread across the 48 pet businesses on map listings, it comes to $1.2M per business. It is estimated from the incomes of the 56,895 households in Sandoval County and national spending patterns by income.
How does Sandoval County, NM compare with the U.S. for pet businesses?
Sandoval County has 8.4 pet businesses per 10,000 households, 19% below the U.S. rate of 10.4. Spending per business is $1.2M, 37% above the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Sandoval County would have about 66, against 48 on map listings. There is one business with payroll in the industry for every 1,778 households, against one for every 1,852 across the U.S. The official count rose 14.3% from 2019 to 2023, against +11.4% for the U.S.
How fast is Sandoval County, NM growing?
Population estimates put Sandoval County at 159,565 people in 2025, up 6.9% since 2020, faster than the U.S. (+3.1%). It has 56,895 households. The median household income in Sandoval County is $86,636 a year, 7% above the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Sandoval County scores 78 for pet businesses (high), #100 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sandoval County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Sandoval County
Screening a site or an acquisition in Sandoval County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sandoval County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.