Pets · Metro area · New Hampshire
Pet businesses in the Manchester-Nashua, NH metro area
The pet businesses in the Manchester-Nashua, NH metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 19 out of 100: Low
Ranked #371 of 387 scored metro areas
The only scored metro area based in New Hampshire
- Listings
- 241
- 34 chain locations (14%)
- Official establishments
- 120
- +12.2% since 2019
- Household spending a year
- $129M
- On pets · $765 a household
- Spending per listing
- $535K
- 39% below the U.S.
- Listings per 10k households
- 14.3
- 38% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the pet businesses around any address in the Manchester-Nashua metro area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, the Manchester-Nashua metro area has a Groundwork market score of 19 (low): #371 of 387 scored metro areas and the only scored metro area based in New Hampshire. That puts it in the bottom quarter of metro areas.
At $765 per household (16% below the U.S. average), households in the Manchester-Nashua metro area spend about $129M a year on pets. That works out to $535K per business, 39% below the U.S. figure of $878K.
There are 241 pet businesses on map listings in the Manchester-Nashua metro area as of September 2026. 34 of them (14%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 14.3, 38% above the U.S. rate of 10.4.
In 2023, official counts showed 120 businesses with payroll in the Manchester-Nashua metro area classed as pet care, veterinarians and pet stores, up 12.2% from 2019. That is one for every 1,406 households, against one for every 1,852 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $7.8M have gone to businesses classed as pet care, veterinarians and pet stores in the Manchester-Nashua metro area. Population estimates show the Manchester-Nashua metro area grew 2.5% from 2020 to 2025, slower than the U.S. (+3.1%).
How the Manchester-Nashua metro area compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Manchester-Nashua metro area | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 16.7 | 10.4 |
| Spending per listing | $535K | $442K | $878K |
| Households per official establishment | 1,406 | 1,153 | 1,852 |
| Official establishment growth, 2019–2023 | +12.2% | +12.1% | +11.4% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on pets | $765 | $740 | $909 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 19 | 14 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 120+12.2% over the period
- Employees, 2023
- 1,267
- Annual payroll, 2023
- $53.4M
- One-person businesses, 2023
- 287Businesses with no payroll
- Map listings, September 2026
- 24134 chain locations
- Listings at the U.S. rate for this spending
- 147The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $7.8M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Manchester-Nashua metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Manchester-Nashua metro area
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Manchester-Nashua metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Hampshire
Every New Hampshire market ranked →The highest-scoring metro areas in New Hampshire for pet businesses, numbered among those based in New Hampshire (a market based in another state is listed without a number), with the Manchester-Nashua metro area marked.
Top metro areas in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Boston-Cambridge-Newton, MA-NH | 41 | 2,021 | 10.4 | $790K | +2.3% | #266 of 387 |
| 1Manchester-Nashua, NH | 19 | 241 | 14.3 | $535K | +2.5% | #371 of 387 |
Other business types in the Manchester-Nashua metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses19
- Veterinarians34
- Pet grooming and boarding20
- Pet stores17
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Manchester-Nashua, NH metro area?
As of September 2026, map listings count 241 pet businesses in the Manchester-Nashua metro area. 34 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 120 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 12.2% from 2019. Official counts also show 287 one-person businesses without payroll.
How much do households in the Manchester-Nashua, NH metro area spend on pets?
About $129M a year, or $765 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 241 pet businesses on map listings, it comes to $535K per business. It is estimated from the incomes of the 168,740 households in the Manchester-Nashua metro area and national spending patterns by income.
How does the Manchester-Nashua, NH metro area compare with the U.S. for pet businesses?
The Manchester-Nashua metro area has 14.3 pet businesses per 10,000 households, 38% above the U.S. rate of 10.4. Spending per business is $535K, 39% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Manchester-Nashua metro area would have about 147, against 241 on map listings. There is one business with payroll in the industry for every 1,406 households, against one for every 1,852 across the U.S. The official count rose 12.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Manchester-Nashua, NH metro area growing?
Population estimates put the Manchester-Nashua metro area at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in the Manchester-Nashua metro area is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Manchester-Nashua metro area scores 19 for pet businesses (low), #371 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Manchester-Nashua metro area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Manchester-Nashua metro area
Screening a site or an acquisition in the Manchester-Nashua metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Manchester-Nashua metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.