Pets · County · New Hampshire
Pet businesses in Carroll County, NH
How Carroll County, NH compares with other counties and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 20 out of 100: Low
Ranked #2,118 of 2,200 scored counties
#9 of 10 scored counties in New Hampshire
- Listings
- 41
- 6 chain locations (15%)
- Official establishments
- 19
- Businesses with payroll, 2023
- Household spending a year
- $14.7M
- On pets · $673 a household
- Spending per listing
- $358K
- 59% below the U.S.
- Listings per 10k households
- 18.8
- 81% above the U.S.
- Population, 2025
- 52,784
- +5.0% since 2020
See the pet businesses around any address in Carroll County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Carroll County scores 20 (low) on the Groundwork market score for pet businesses, ranking #2,118 of 2,200 scored counties and #9 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 41 pet businesses in Carroll County. Chain locations make up 15% of them, against 17% across the U.S. Per 10,000 households, that is 18.8, 81% above the U.S. rate of 10.4.
Household spending on pets in Carroll County comes to about $14.7M a year: $673 per household, 26% below the U.S. average. That works out to $358K per business, 59% below the U.S. figure of $878K.
Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in Carroll County in 2023. That is one for every 1,150 households, against one for every 1,852 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $935K have gone to businesses classed as pet care, veterinarians and pet stores in Carroll County. Population estimates put the population change in Carroll County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%).
How Carroll County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Carroll County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 18.8 | 16.7 | 10.4 |
| Spending per listing | $358K | $442K | $878K |
| Households per official establishment | 1,150 | 1,153 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +12.1% | +11.4% |
| Population growth, 2020–2025 | +5.0% | +2.7% | +3.1% |
| Spending per household on pets | $673 | $740 | $909 |
| Median household income | $86,463 | $99,031 | $80,734 |
| Groundwork market score | 20 | 14 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 17 → 19
- Employees, 2023
- 166
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- 63Businesses with no payroll
- Map listings, September 2026
- 416 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $935K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Carroll County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Carroll County
- Population, 2025 estimate
- 52,784+5.0% since 2020
- Households
- 21,847
- Median age
- 52.4
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 932 sq. mi.
- People per square mile
- 56
- Median household income
- $86,463+36.9% vs. 2015–2019, before inflation
- Average household income
- $113,348
- Median home value
- $388,900
- Jobs located here
- 19,503
- Daytime population
- 49,832Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Carroll County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pet businesses, numbered among those based in New Hampshire, with Carroll County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 37 | 17 | 10.2 | $627K | +2.1% | #1,632 of 2,200 |
| 2Hillsborough County, NH | 33 | 241 | 14.3 | $535K | +2.5% | #1,788 of 2,200 |
| 3Rockingham County, NH | 28 | 251 | 19.7 | $419K | +3.0% | #1,941 of 2,200 |
| 4Coos County, NH | 27 | 27 | 19.3 | $277K | +0.4% | #1,971 of 2,200 |
| 5Strafford County, NH | 23 | 79 | 15.2 | $464K | +3.0% | #2,057 of 2,200 |
| 6Grafton County, NH | 21 | 58 | 15.6 | $441K | +2.2% | #2,094 of 2,200 |
| 7Cheshire County, NH | 20 | 44 | 14.4 | $454K | +2.3% | #2,111 of 2,200 |
| 8Merrimack County, NH | 20 | 121 | 19.9 | $361K | +2.6% | #2,117 of 2,200 |
| 9Carroll County, NH | 20 | 41 | 18.8 | $358K | +5.0% | #2,118 of 2,200 |
| 10Belknap County, NH | 17 | 52 | 19.7 | $350K | +2.1% | #2,149 of 2,200 |
Other business types in Carroll County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses20
- Veterinarians31
- Pet grooming and boarding30
- Pet stores18
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Carroll County, NH?
Carroll County has 41 pet businesses on map listings as of September 2026. 6 of them (15%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 19 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Official counts also show 63 one-person businesses without payroll.
How much do households in Carroll County, NH spend on pets?
About $14.7M a year, or $673 per household. That is 26% below the U.S. average (an index of 74, where 100 is the U.S. average). Spread across the 41 pet businesses on map listings, it comes to $358K per business. It is estimated from the incomes of the 21,847 households in Carroll County and national spending patterns by income.
How does Carroll County, NH compare with the U.S. for pet businesses?
Carroll County has 18.8 pet businesses per 10,000 households, 81% above the U.S. rate of 10.4. Spending per business is $358K, 59% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Carroll County would have about 17, against 41 on map listings. There is one business with payroll in the industry for every 1,150 households, against one for every 1,852 across the U.S.
How fast is Carroll County, NH growing?
Population estimates put Carroll County at 52,784 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 21,847 households. The median household income in Carroll County is $86,463 a year, 7% above the U.S. median of $80,734. That rose 36.9% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Carroll County scores 20 for pet businesses (low), #2,118 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Carroll County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Carroll County
Screening a site or an acquisition in Carroll County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Carroll County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.