Groundwork

Pets · County · New Hampshire

Pet businesses in Grafton County, NH

The pet businesses in Grafton County, NH, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 21 out of 100: Low

Ranked #2,094 of 2,200 scored counties
#6 of 10 scored counties in New Hampshire

Listings
58
2 chain locations (3%)
Official establishments
28
−9.7% since 2019
Household spending a year
$25.6M
On pets · $690 a household
Spending per listing
$441K
50% below the U.S.
Listings per 10k households
15.6
50% above the U.S.
Population, 2025
93,225
+2.2% since 2020

See the pet businesses around any address in Grafton County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Grafton County scores 21 (low) on the Groundwork market score for pet businesses, ranking #2,094 of 2,200 scored counties and #6 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.

Map listings as of September 2026 show 58 pet businesses in Grafton County. 2 of them (3%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 15.6, 50% above the U.S. rate of 10.4.

Household spending on pets in Grafton County comes to about $25.6M a year: $690 per household, 24% below the U.S. average. Spread across 58 pet businesses, that is $441K per business, 50% below the U.S. figure of $878K.

Official counts show 28 businesses with payroll classed as pet care, veterinarians and pet stores in Grafton County in 2023, down 9.7% from 2019. That is one for every 1,325 households, against one for every 1,852 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $175K has gone to businesses classed as pet care, veterinarians and pet stores in Grafton County. Population estimates put the population change in Grafton County from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%).

How Grafton County compares

The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Grafton County, NH compared with New Hampshire and the U.S.
MeasureGrafton CountyNew HampshireU.S.
Listings per 10k households15.616.710.4
Spending per listing$441K$442K$878K
Households per official establishment1,3251,1531,852
Official establishment growth, 2019–2023−9.7%+12.1%+11.4%
Population growth, 2020–2025+2.2%+2.7%+3.1%
Spending per household on pets$690$740$909
Median household income$88,261$99,031$80,734
Groundwork market score2114

Official counts and lending

Businesses

Official establishments, 2019 to 2023
31 → 28−9.7% over the period
Employees, 2023
263
Annual payroll, 2023
$12.3M
One-person businesses, 2023
91Businesses with no payroll
Map listings, September 2026
582 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$175K

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Grafton County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Grafton County

Population, 2025 estimate
93,225+2.2% since 2020
Households
37,107
Median age
45.4
Homes lived in by their owners
71%
Vehicles per household
1.8
Land area
1,709 sq. mi.
People per square mile
54
Median household income
$88,261+39.2% vs. 2015–2019, before inflation
Average household income
$125,563
Median home value
$344,500
Jobs located here
53,397
Daytime population
103,226Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Grafton County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across New Hampshire

Every New Hampshire market ranked →

The highest-scoring counties in New Hampshire for pet businesses, numbered among those based in New Hampshire, with Grafton County marked.

Top counties in New Hampshire

Counties in New Hampshire ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Sullivan County, NH371710.2$627K+2.1%#1,632 of 2,200
2Hillsborough County, NH3324114.3$535K+2.5%#1,788 of 2,200
3Rockingham County, NH2825119.7$419K+3.0%#1,941 of 2,200
4Coos County, NH272719.3$277K+0.4%#1,971 of 2,200
5Strafford County, NH237915.2$464K+3.0%#2,057 of 2,200
6Grafton County, NH215815.6$441K+2.2%#2,094 of 2,200
7Cheshire County, NH204414.4$454K+2.3%#2,111 of 2,200
8Merrimack County, NH2012119.9$361K+2.6%#2,117 of 2,200
9Carroll County, NH204118.8$358K+5.0%#2,118 of 2,200
10Belknap County, NH175219.7$350K+2.1%#2,149 of 2,200

Other business types in Grafton County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Grafton County, NH?

There are 58 pet businesses on map listings in Grafton County as of September 2026. 2 of them (3%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 28 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 9.7% from 2019. Official counts list 91 one-person businesses without payroll.

How much do households in Grafton County, NH spend on pets?

About $25.6M a year, or $690 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 58 pet businesses on map listings, it comes to $441K per business. It is estimated from the incomes of the 37,107 households in Grafton County and national spending patterns by income.

How does Grafton County, NH compare with the U.S. for pet businesses?

Grafton County has 15.6 pet businesses per 10,000 households, 50% above the U.S. rate of 10.4. Spending per business is $441K, 50% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Grafton County would have about 29, against 58 on map listings. There is one business with payroll in the industry for every 1,325 households, against one for every 1,852 across the U.S. The official count fell 9.7% from 2019 to 2023, against +11.4% for the U.S.

How fast is Grafton County, NH growing?

Population estimates put Grafton County at 93,225 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 37,107 households. The median household income in Grafton County is $88,261 a year, 9% above the U.S. median of $80,734. That rose 39.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Grafton County scores 21 for pet businesses (low), #2,094 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Grafton County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Grafton County

Screening a site or an acquisition in Grafton County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Grafton County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.