Pets · County · New Hampshire
Pet businesses in Hillsborough County, NH
Competitor counts, household spending and official business counts for pet businesses in Hillsborough County, NH, set against other counties and the U.S.
Groundwork market score · out of 100
Score 33 out of 100: Lower middle
Ranked #1,788 of 2,200 scored counties
#2 of 10 scored counties in New Hampshire
- Listings
- 241
- 34 chain locations (14%)
- Official establishments
- 120
- +12.2% since 2019
- Household spending a year
- $129M
- On pets · $765 a household
- Spending per listing
- $535K
- 39% below the U.S.
- Listings per 10k households
- 14.3
- 38% above the U.S.
- Population, 2025
- 433,415
- +2.5% since 2020
See the pet businesses around any address in Hillsborough County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for pet businesses in Hillsborough County is 33 (lower middle), #1,788 of 2,200 scored counties and #2 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
Household spending on pets in Hillsborough County comes to about $129M a year: $765 per household, 16% below the U.S. average. That is about $535K of household spending for each business on map listings, 39% below the U.S. figure of $878K.
Hillsborough County has 241 pet businesses on map listings as of September 2026. Of those, 34 are chain locations, or 14%, against 17% across the U.S. That is 14.3 per 10,000 households, 38% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Hillsborough County was 120 in 2023, up 12.2% from 2019. That is one for every 1,406 households, against one for every 1,852 across the U.S. Since fiscal 2022, 6 SBA-backed loans worth $7.8M have gone to businesses classed as pet care, veterinarians and pet stores in Hillsborough County. Between 2020 and 2025, the population of Hillsborough County grew 2.5%, slower than the U.S. (+3.1%).
How Hillsborough County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hillsborough County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 14.3 | 16.7 | 10.4 |
| Spending per listing | $535K | $442K | $878K |
| Households per official establishment | 1,406 | 1,153 | 1,852 |
| Official establishment growth, 2019–2023 | +12.2% | +12.1% | +11.4% |
| Population growth, 2020–2025 | +2.5% | +2.7% | +3.1% |
| Spending per household on pets | $765 | $740 | $909 |
| Median household income | $103,545 | $99,031 | $80,734 |
| Groundwork market score | 33 | 14 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 107 → 120+12.2% over the period
- Employees, 2023
- 1,267
- Annual payroll, 2023
- $53.4M
- One-person businesses, 2023
- 287Businesses with no payroll
- Map listings, September 2026
- 24134 chain locations
- Listings at the U.S. rate for this spending
- 147The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 6
- Amount
- $7.8M
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Hillsborough County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hillsborough County
- Population, 2025 estimate
- 433,415+2.5% since 2020
- Households
- 168,740
- Median age
- 42.1
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 877 sq. mi.
- People per square mile
- 486
- Median household income
- $103,545+27.1% vs. 2015–2019, before inflation
- Average household income
- $132,601
- Median home value
- $421,100
- Jobs located here
- 221,067
- Daytime population
- 417,173Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsborough County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pet businesses, numbered among those based in New Hampshire, with Hillsborough County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 37 | 17 | 10.2 | $627K | +2.1% | #1,632 of 2,200 |
| 2Hillsborough County, NH | 33 | 241 | 14.3 | $535K | +2.5% | #1,788 of 2,200 |
| 3Rockingham County, NH | 28 | 251 | 19.7 | $419K | +3.0% | #1,941 of 2,200 |
| 4Coos County, NH | 27 | 27 | 19.3 | $277K | +0.4% | #1,971 of 2,200 |
| 5Strafford County, NH | 23 | 79 | 15.2 | $464K | +3.0% | #2,057 of 2,200 |
| 6Grafton County, NH | 21 | 58 | 15.6 | $441K | +2.2% | #2,094 of 2,200 |
| 7Cheshire County, NH | 20 | 44 | 14.4 | $454K | +2.3% | #2,111 of 2,200 |
| 8Merrimack County, NH | 20 | 121 | 19.9 | $361K | +2.6% | #2,117 of 2,200 |
| 9Carroll County, NH | 20 | 41 | 18.8 | $358K | +5.0% | #2,118 of 2,200 |
| 10Belknap County, NH | 17 | 52 | 19.7 | $350K | +2.1% | #2,149 of 2,200 |
Other business types in Hillsborough County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses33
- Veterinarians46
- Pet grooming and boarding32
- Pet stores25
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Hillsborough County, NH?
Map listings as of September 2026 show 241 pet businesses in Hillsborough County. 34 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 120 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 12.2% from 2019. Official counts also show 287 one-person businesses without payroll.
How much do households in Hillsborough County, NH spend on pets?
About $129M a year, or $765 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 241 pet businesses on map listings, it comes to $535K per business. It is estimated from the incomes of the 168,740 households in Hillsborough County and national spending patterns by income.
How does Hillsborough County, NH compare with the U.S. for pet businesses?
Hillsborough County has 14.3 pet businesses per 10,000 households, 38% above the U.S. rate of 10.4. Spending per business is $535K, 39% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Hillsborough County would have about 147, against 241 on map listings. There is one business with payroll in the industry for every 1,406 households, against one for every 1,852 across the U.S. The official count rose 12.2% from 2019 to 2023, against +11.4% for the U.S.
How fast is Hillsborough County, NH growing?
Population estimates put Hillsborough County at 433,415 people in 2025, up 2.5% since 2020, slower than the U.S. (+3.1%). It has 168,740 households. Median household income in Hillsborough County is $103,545, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.1%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hillsborough County scores 33 for pet businesses (lower middle), #1,788 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsborough County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Hillsborough County
Screening a site or an acquisition in Hillsborough County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsborough County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.