Pets · County · New Hampshire
Pet businesses in Strafford County, NH
The pet businesses in Strafford County, NH, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 23 out of 100: Low
Ranked #2,057 of 2,200 scored counties
#5 of 10 scored counties in New Hampshire
- Listings
- 79
- 19 chain locations (24%)
- Official establishments
- 43
- +2.4% since 2019
- Household spending a year
- $36.7M
- On pets · $704 a household
- Spending per listing
- $464K
- 47% below the U.S.
- Listings per 10k households
- 15.2
- 46% above the U.S.
- Population, 2025
- 135,043
- +3.0% since 2020
See the pet businesses around any address in Strafford County
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For pet businesses, Strafford County has a Groundwork market score of 23 (low): #2,057 of 2,200 scored counties and #5 of 10 scored counties in New Hampshire. That puts it in the bottom quarter of counties.
Households in Strafford County spend about $36.7M a year on pets, or $704 per household, 23% below the U.S. average. Spread across 79 pet businesses, that is $464K per business, 47% below the U.S. figure of $878K.
There are 79 pet businesses on map listings in Strafford County as of September 2026. Chain locations make up 24% of them, against 17% across the U.S. Per 10,000 households, that is 15.2, 46% above the U.S. rate of 10.4.
In 2023, official counts showed 43 businesses with payroll in Strafford County classed as pet care, veterinarians and pet stores, up 2.4% from 2019. That is one for every 1,211 households, against one for every 1,852 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $481K have gone to businesses classed as pet care, veterinarians and pet stores in Strafford County. Population estimates show Strafford County grew 3.0% from 2020 to 2025, in step with the U.S. (+3.1%).
How Strafford County compares
The same measures for New Hampshire and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Strafford County | New Hampshire | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.2 | 16.7 | 10.4 |
| Spending per listing | $464K | $442K | $878K |
| Households per official establishment | 1,211 | 1,153 | 1,852 |
| Official establishment growth, 2019–2023 | +2.4% | +12.1% | +11.4% |
| Population growth, 2020–2025 | +3.0% | +2.7% | +3.1% |
| Spending per household on pets | $704 | $740 | $909 |
| Median household income | $88,570 | $99,031 | $80,734 |
| Groundwork market score | 23 | 14 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42 → 43+2.4% over the period
- Employees, 2023
- 611
- Annual payroll, 2023
- $25.5M
- One-person businesses, 2023
- 89Businesses with no payroll
- Map listings, September 2026
- 7919 chain locations
- Listings at the U.S. rate for this spending
- 42The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $481K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Strafford County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Strafford County
- Population, 2025 estimate
- 135,043+3.0% since 2020
- Households
- 52,080
- Median age
- 40.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.8
- Land area
- 368 sq. mi.
- People per square mile
- 361
- Median household income
- $88,570+21.4% vs. 2015–2019, before inflation
- Average household income
- $114,189
- Median home value
- $362,800
- Jobs located here
- 49,807
- Daytime population
- 117,713Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Strafford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New Hampshire
Every New Hampshire market ranked →The highest-scoring counties in New Hampshire for pet businesses, numbered among those based in New Hampshire, with Strafford County marked.
Top counties in New Hampshire
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sullivan County, NH | 37 | 17 | 10.2 | $627K | +2.1% | #1,632 of 2,200 |
| 2Hillsborough County, NH | 33 | 241 | 14.3 | $535K | +2.5% | #1,788 of 2,200 |
| 3Rockingham County, NH | 28 | 251 | 19.7 | $419K | +3.0% | #1,941 of 2,200 |
| 4Coos County, NH | 27 | 27 | 19.3 | $277K | +0.4% | #1,971 of 2,200 |
| 5Strafford County, NH | 23 | 79 | 15.2 | $464K | +3.0% | #2,057 of 2,200 |
| 6Grafton County, NH | 21 | 58 | 15.6 | $441K | +2.2% | #2,094 of 2,200 |
| 7Cheshire County, NH | 20 | 44 | 14.4 | $454K | +2.3% | #2,111 of 2,200 |
| 8Merrimack County, NH | 20 | 121 | 19.9 | $361K | +2.6% | #2,117 of 2,200 |
| 9Carroll County, NH | 20 | 41 | 18.8 | $358K | +5.0% | #2,118 of 2,200 |
| 10Belknap County, NH | 17 | 52 | 19.7 | $350K | +2.1% | #2,149 of 2,200 |
Other business types in Strafford County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses23
- Veterinarians27
- Pet grooming and boarding24
- Pet stores21
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in Strafford County, NH?
As of September 2026, map listings count 79 pet businesses in Strafford County. 19 of them (24%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 43 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 2.4% from 2019. Official counts also show 89 one-person businesses without payroll.
How much do households in Strafford County, NH spend on pets?
About $36.7M a year, or $704 per household. That is 23% below the U.S. average (an index of 77, where 100 is the U.S. average). Spread across the 79 pet businesses on map listings, it comes to $464K per business. It is estimated from the incomes of the 52,080 households in Strafford County and national spending patterns by income.
How does Strafford County, NH compare with the U.S. for pet businesses?
Strafford County has 15.2 pet businesses per 10,000 households, 46% above the U.S. rate of 10.4. Spending per business is $464K, 47% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, Strafford County would have about 42, against 79 on map listings. There is one business with payroll in the industry for every 1,211 households, against one for every 1,852 across the U.S. The official count rose 2.4% from 2019 to 2023, against +11.4% for the U.S.
How fast is Strafford County, NH growing?
Population estimates put Strafford County at 135,043 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 52,080 households. Median household income in Strafford County is $88,570, 10% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Strafford County scores 23 for pet businesses (low), #2,057 of 2,200 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Strafford County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in Strafford County
Screening a site or an acquisition in Strafford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Strafford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.