Pets · Small-town market · California
Pet businesses in the Clearlake, CA area
Competitor counts, household spending and official business counts for pet businesses in the Clearlake, CA area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #70 of 527 scored small-town markets
#1 of 9 scored small-town markets based in California
- Listings
- 31
- 7 chain locations (23%)
- Official establishments
- 8
- Businesses with payroll, 2023
- Household spending a year
- $23.3M
- On pets · $867 a household
- Spending per listing
- $753K
- 14% below the U.S.
- Listings per 10k households
- 11.5
- 11% above the U.S.
- Population, 2025
- 67,772
- −0.6% since 2020
See the pet businesses around any address in the Clearlake area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Clearlake area comes to about $23.3M a year: $867 per household, 5% below the U.S. average. That works out to $753K per business, 14% below the U.S. figure of $878K.
There are 31 pet businesses on map listings in the Clearlake area as of September 2026. Chain locations make up 23% of them, against 17% across the U.S. That comes to 11.5 for every 10,000 households, 11% above the U.S. rate of 10.4.
Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in the Clearlake area in 2023. That is one for every 3,368 households, against one for every 1,852 across the U.S. Official counts also show 39 one-person businesses without payroll.
Population estimates show the Clearlake area declined 0.6% from 2020 to 2025, against +3.1% for the U.S. The Clearlake area scores 68 (upper middle) on the Groundwork market score for pet businesses, ranking #70 of 527 scored small-town markets and #1 of 9 scored small-town markets based in California. That puts it in the top quarter of small-town markets.
How the Clearlake area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Clearlake area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 9.3 | 10.4 |
| Spending per listing | $753K | $1.2M | $878K |
| Households per official establishment | 3,368 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +11.6% | +11.4% |
| Population growth, 2020–2025 | −0.6% | −0.4% | +3.1% |
| Spending per household on pets | $867 | $1,149 | $909 |
| Median household income | $60,621 | $99,122 | $80,734 |
| Groundwork market score | 68 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8
- Employees, 2023
- 129
- Annual payroll, 2023
- $5.2M
- One-person businesses, 2023
- 39Businesses with no payroll
- Map listings, September 2026
- 317 chain locations
- Listings at the U.S. rate for this spending
- 27The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Clearlake area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Clearlake area
- Population, 2025 estimate
- 67,772−0.6% since 2020
- Households
- 26,940
- Median age
- 44.9
- Homes lived in by their owners
- 72%
- Vehicles per household
- 2.1
- Land area
- 1,255 sq. mi.
- People per square mile
- 54
- Median household income
- $60,621+28.9% vs. 2015–2019, before inflation
- Average household income
- $86,306
- Median home value
- $324,300
- Jobs located here
- 15,936
- Daytime population
- 61,990Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Clearlake area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring small-town markets in California for pet businesses, numbered among those based in California (a market based in another state is listed without a number), with the Clearlake area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 68 | 31 | 11.5 | $753K | −0.6% | #70 of 527 |
| 2Crescent City, CA | 66 | 7 | 7.4 | $1.2M | −4.4% | #84 of 527 |
| 3Sonora, CA | 60 | 26 | 11.5 | $847K | −4.0% | #144 of 527 |
| 4Red Bluff, CA | 57 | 36 | 14.5 | $594K | −1.7% | #183 of 527 |
| 5Eureka-Arcata, CA | 54 | 60 | 10.9 | $789K | −3.4% | #221 of 527 |
| 6Bishop, CA | 49 | 13 | 16.2 | $580K | −4.4% | #293 of 527 |
| 7Truckee-Grass Valley, CA | 46 | 74 | 17.3 | $625K | −0.4% | #323 of 527 |
| 8Ukiah, CA | 44 | 47 | 13.5 | $673K | −3.5% | #343 of 527 |
| 9Susanville, CA | 38 | 14 | 15.1 | $565K | −13.1% | #400 of 527 |
| Gardnerville Ranchos, NV-CA | 38 | 47 | 21.6 | $500K | +0.9% | #403 of 527 |
Other business types in the Clearlake area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses68
- Veterinarians71
- Pet grooming and boarding68
- Pet stores58
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Clearlake, CA area?
As of September 2026, map listings count 31 pet businesses in the Clearlake area. 7 of them (23%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 8 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 39 one-person businesses have no payroll, by official counts.
How much do households in the Clearlake, CA area spend on pets?
About $23.3M a year, or $867 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 31 pet businesses on map listings, it comes to $753K per business. It is estimated from the incomes of the 26,940 households in the Clearlake area and national spending patterns by income.
How does the Clearlake, CA area compare with the U.S. for pet businesses?
The Clearlake area has 11.5 pet businesses per 10,000 households, 11% above the U.S. rate of 10.4. Spending per business is $753K, 14% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Clearlake area would have about 27, against 31 on map listings. There is one business with payroll in the industry for every 3,368 households, against one for every 1,852 across the U.S.
How fast is the Clearlake, CA area growing?
Population estimates put the Clearlake area at 67,772 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 26,940 households. Median household income in the Clearlake area is $60,621, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Clearlake area scores 68 for pet businesses (upper middle), #70 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Clearlake area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Clearlake area
Screening a site or an acquisition in the Clearlake area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Clearlake area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.