Pets · Small-town market · California
Pet businesses in the Ukiah, CA area
The pet businesses in the Ukiah, CA area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #343 of 527 scored small-town markets
#8 of 9 scored small-town markets based in California
- Listings
- 47
- 5 chain locations (11%)
- Official establishments
- 25
- −10.7% since 2019
- Household spending a year
- $31.6M
- On pets · $908 a household
- Spending per listing
- $673K
- 23% below the U.S.
- Listings per 10k households
- 13.5
- 30% above the U.S.
- Population, 2025
- 88,122
- −3.5% since 2020
See the pet businesses around any address in the Ukiah area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Households in the Ukiah area spend about $31.6M a year on pets, or $908 per household, in line with the U.S. average. Spread across 47 pet businesses, that is $673K per business, 23% below the U.S. figure of $878K.
The Ukiah area has 47 pet businesses on map listings as of September 2026. 5 of them (11%) are chain locations, against 17% across the U.S. Per 10,000 households, that is 13.5, 30% above the U.S. rate of 10.4.
The official count of businesses with payroll classed as pet care, veterinarians and pet stores in the Ukiah area was 25 in 2023, down 10.7% from 2019. That is one for every 1,394 households, against one for every 1,852 across the U.S. Official counts also show 54 one-person businesses without payroll.
Between 2020 and 2025, the population of the Ukiah area declined 3.5%, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Ukiah area is 44 (lower middle), #343 of 527 scored small-town markets and #8 of 9 scored small-town markets based in California.
How the Ukiah area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Ukiah area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 13.5 | 9.3 | 10.4 |
| Spending per listing | $673K | $1.2M | $878K |
| Households per official establishment | 1,394 | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | −10.7% | +11.6% | +11.4% |
| Population growth, 2020–2025 | −3.5% | −0.4% | +3.1% |
| Spending per household on pets | $908 | $1,149 | $909 |
| Median household income | $68,092 | $99,122 | $80,734 |
| Groundwork market score | 44 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25−10.7% over the period
- Employees, 2023
- 147
- Annual payroll, 2023
- $6.2M
- One-person businesses, 2023
- 54Businesses with no payroll
- Map listings, September 2026
- 475 chain locations
- Listings at the U.S. rate for this spending
- 36The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Ukiah area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Ukiah area
- Population, 2025 estimate
- 88,122−3.5% since 2020
- Households
- 34,842
- Median age
- 44.1
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 3,507 sq. mi.
- People per square mile
- 26
- Median household income
- $68,092+32.4% vs. 2015–2019, before inflation
- Average household income
- $95,438
- Median home value
- $512,200
- Jobs located here
- 29,495
- Daytime population
- 87,475Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ukiah area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring small-town markets in California for pet businesses, numbered among those based in California (a market based in another state is listed without a number), with the Ukiah area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 68 | 31 | 11.5 | $753K | −0.6% | #70 of 527 |
| 2Crescent City, CA | 66 | 7 | 7.4 | $1.2M | −4.4% | #84 of 527 |
| 3Sonora, CA | 60 | 26 | 11.5 | $847K | −4.0% | #144 of 527 |
| 4Red Bluff, CA | 57 | 36 | 14.5 | $594K | −1.7% | #183 of 527 |
| 5Eureka-Arcata, CA | 54 | 60 | 10.9 | $789K | −3.4% | #221 of 527 |
| 6Bishop, CA | 49 | 13 | 16.2 | $580K | −4.4% | #293 of 527 |
| 7Truckee-Grass Valley, CA | 46 | 74 | 17.3 | $625K | −0.4% | #323 of 527 |
| 8Ukiah, CA | 44 | 47 | 13.5 | $673K | −3.5% | #343 of 527 |
| 9Susanville, CA | 38 | 14 | 15.1 | $565K | −13.1% | #400 of 527 |
| Gardnerville Ranchos, NV-CA | 38 | 47 | 21.6 | $500K | +0.9% | #403 of 527 |
Other business types in the Ukiah area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses44
- Veterinarians34
- Pet grooming and boarding71
- Pet stores45
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Ukiah, CA area?
Map listings as of September 2026 show 47 pet businesses in the Ukiah area. 5 of them (11%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 25 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, down 10.7% from 2019. Another 54 one-person businesses have no payroll, by official counts.
How much do households in the Ukiah, CA area spend on pets?
About $31.6M a year, or $908 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 47 pet businesses on map listings, it comes to $673K per business. It is estimated from the incomes of the 34,842 households in the Ukiah area and national spending patterns by income.
How does the Ukiah, CA area compare with the U.S. for pet businesses?
The Ukiah area has 13.5 pet businesses per 10,000 households, 30% above the U.S. rate of 10.4. Spending per business is $673K, 23% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Ukiah area would have about 36, against 47 on map listings. There is one business with payroll in the industry for every 1,394 households, against one for every 1,852 across the U.S. The official count fell 10.7% from 2019 to 2023, against +11.4% for the U.S.
How fast is the Ukiah, CA area growing?
Population estimates put the Ukiah area at 88,122 people in 2025, down 3.5% since 2020, against +3.1% for the U.S. It has 34,842 households. Median household income in the Ukiah area is $68,092, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Ukiah area scores 44 for pet businesses (lower middle), #343 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ukiah area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Ukiah area
Screening a site or an acquisition in the Ukiah area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ukiah area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.