Pets · Small-town market · California
Pet businesses in the Susanville, CA area
How the Susanville, CA area compares with other small-town markets and the U.S. for pet businesses: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #400 of 527 scored small-town markets
#9 of 9 scored small-town markets based in California
- Listings
- 14
- 2 chain locations (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.9M
- On pets · $856 a household
- Spending per listing
- $565K
- 36% below the U.S.
- Listings per 10k households
- 15.1
- 45% above the U.S.
- Population, 2025
- 28,117
- −13.1% since 2020
See the pet businesses around any address in the Susanville area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Susanville area scores 38 (lower middle) on the Groundwork market score for pet businesses, ranking #400 of 527 scored small-town markets and #9 of 9 scored small-town markets based in California. That puts it in the bottom quarter of small-town markets.
At $856 per household (6% below the U.S. average), households in the Susanville area spend about $7.9M a year on pets. That works out to $565K per business, 36% below the U.S. figure of $878K.
There are 14 pet businesses on map listings in the Susanville area as of September 2026. 2 of them (14%) are chain locations, against 17% across the U.S. That comes to 15.1 for every 10,000 households, 45% above the U.S. rate of 10.4.
Official counts don’t publish a figure for pet care, veterinarians and pet stores in the Susanville area, since they leave out counts under 3. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as pet care, veterinarians and pet stores in the Susanville area. Population estimates put the population change in the Susanville area from 2020 to 2025 at −13.1%, against +3.1% for the U.S.
How the Susanville area compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Susanville area | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 9.3 | 10.4 |
| Spending per listing | $565K | $1.2M | $878K |
| Households per official establishment | n/a | 1,875 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +11.6% | +11.4% |
| Population growth, 2020–2025 | −13.1% | −0.4% | +3.1% |
| Spending per household on pets | $856 | $1,149 | $909 |
| Median household income | $67,403 | $99,122 | $80,734 |
| Groundwork market score | 38 | 68 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 12Businesses with no payroll
- Map listings, September 2026
- 142 chain locations
- Listings at the U.S. rate for this spending
- 9The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Susanville area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Susanville area
- Population, 2025 estimate
- 28,117−13.1% since 2020
- Households
- 9,247
- Median age
- 40.4
- Homes lived in by their owners
- 68%
- Vehicles per household
- 2.0
- Land area
- 4,541 sq. mi.
- People per square mile
- 7
- Median household income
- $67,403+19.6% vs. 2015–2019, before inflation
- Average household income
- $80,989
- Median home value
- $265,300
- Jobs located here
- 7,005
- Daytime population
- 30,176Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Susanville area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across California
Every California market ranked →The highest-scoring small-town markets in California for pet businesses, numbered among those based in California (a market based in another state is listed without a number), with the Susanville area marked.
Top small-town markets in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Clearlake, CA | 68 | 31 | 11.5 | $753K | −0.6% | #70 of 527 |
| 2Crescent City, CA | 66 | 7 | 7.4 | $1.2M | −4.4% | #84 of 527 |
| 3Sonora, CA | 60 | 26 | 11.5 | $847K | −4.0% | #144 of 527 |
| 4Red Bluff, CA | 57 | 36 | 14.5 | $594K | −1.7% | #183 of 527 |
| 5Eureka-Arcata, CA | 54 | 60 | 10.9 | $789K | −3.4% | #221 of 527 |
| 6Bishop, CA | 49 | 13 | 16.2 | $580K | −4.4% | #293 of 527 |
| 7Truckee-Grass Valley, CA | 46 | 74 | 17.3 | $625K | −0.4% | #323 of 527 |
| 8Ukiah, CA | 44 | 47 | 13.5 | $673K | −3.5% | #343 of 527 |
| 9Susanville, CA | 38 | 14 | 15.1 | $565K | −13.1% | #400 of 527 |
| Gardnerville Ranchos, NV-CA | 38 | 47 | 21.6 | $500K | +0.9% | #403 of 527 |
Other business types in the Susanville area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses38
- Veterinarians
- Pet grooming and boarding
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Susanville, CA area?
As of September 2026, map listings count 14 pet businesses in the Susanville area. 2 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. No official count is published for pet care, veterinarians and pet stores in the Susanville area: counts under 3 are left out. Official counts also show 12 one-person businesses without payroll.
How much do households in the Susanville, CA area spend on pets?
About $7.9M a year, or $856 per household. That is 6% below the U.S. average (an index of 94, where 100 is the U.S. average). Spread across the 14 pet businesses on map listings, it comes to $565K per business. It is estimated from the incomes of the 9,247 households in the Susanville area and national spending patterns by income.
How does the Susanville, CA area compare with the U.S. for pet businesses?
The Susanville area has 15.1 pet businesses per 10,000 households, 45% above the U.S. rate of 10.4. Spending per business is $565K, 36% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Susanville area would have about 9, against 14 on map listings.
How fast is the Susanville, CA area growing?
Population estimates put the Susanville area at 28,117 people in 2025, down 13.1% since 2020, against +3.1% for the U.S. It has 9,247 households. Median household income in the Susanville area is $67,403, 17% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 19.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Susanville area scores 38 for pet businesses (lower middle), #400 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Susanville area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Susanville area
Screening a site or an acquisition in the Susanville area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Susanville area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.