Groundwork

Clothing and laundry · Metro area · Oklahoma

Clothing and shoe stores in the Oklahoma City, OK metro area

The clothing and shoe stores in the Oklahoma City, OK metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 48 out of 100: Lower middle

Ranked #215 of 387 scored metro areas
#2 of 4 scored metro areas based in Oklahoma

Listings
911
416 chain locations (46%)
Official establishments
448
−10.4% since 2019
Household spending a year
$1.1B
On clothing, shoes and related services · $1,860 a household
Spending per listing
$1.2M
8% below the U.S.
Listings per 10k households
15.9
2% below the U.S.
Population, 2025
1,512,813
+5.8% since 2020

See the clothing and shoe stores around any address in the Oklahoma City metro area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on clothing, shoes and related services in the Oklahoma City metro area comes to about $1.1B a year: $1,860 per household, 9% below the U.S. average. That works out to $1.2M per store, 8% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

The Oklahoma City metro area has 911 clothing and shoe stores on map listings as of September 2026. Of those, 416 are chain locations, or 46%, against 44% across the U.S. That comes to 15.9 for every 10,000 households, 2% below the U.S. rate of 16.2.

Official counts show 448 businesses with payroll classed as clothing and shoe stores in the Oklahoma City metro area in 2023, down 10.4% from 2019. That is one for every 1,275 households, against one for every 1,273 across the U.S. Official counts also show 981 one-person businesses without payroll. Since fiscal 2022, 13 SBA-backed loans worth $2.5M have gone to businesses classed as clothing and shoe stores in the Oklahoma City metro area.

Population estimates show the Oklahoma City metro area grew 5.8% from 2020 to 2025, faster than the U.S. (+3.1%). For clothing and shoe stores, the Oklahoma City metro area has a Groundwork market score of 48 (lower middle): #215 of 387 scored metro areas and #2 of 4 scored metro areas based in Oklahoma.

How the Oklahoma City metro area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Oklahoma City, OK metro area compared with Oklahoma and the U.S.
MeasureOklahoma City metro areaOklahomaU.S.
Listings per 10k households15.915.816.2
Spending per listing$1.2M$1.1M$1.3M
Households per official establishment1,2751,4471,273
Official establishment growth, 2019–2023−10.4%−13.9%−12.2%
Population growth, 2020–2025+5.8%+4.0%+3.1%
Spending per household on clothing, shoes and related services$1,860$1,773$2,055
Median household income$72,094$65,039$80,734
Groundwork market score4841

Official counts and lending

Businesses

Official establishments, 2019 to 2023
448−10.4% over the period
Employees, 2023
5,847
Annual payroll, 2023
$115.8M
One-person businesses, 2023
981Businesses with no payroll
Map listings, September 2026
911416 chain locations
Listings at the U.S. rate for this spending
836The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
13
Amount
$2.5M

SBA-backed loans to businesses classed as clothing and shoe stores in the Oklahoma City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Oklahoma City metro area

Population, 2025 estimate
1,512,813+5.8% since 2020
Households
571,211
Median age
37.2
Homes lived in by their owners
64%
Vehicles per household
1.9
Land area
5,512 sq. mi.
People per square mile
265
Median household income
$72,094+22.0% vs. 2015–2019, before inflation
Average household income
$97,782
Median home value
$230,000
Jobs located here
659,352
Daytime population
1,507,973Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Oklahoma City metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

Or open the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Clothing and shoe stores across Oklahoma

Every Oklahoma market ranked →

The highest-scoring metro areas in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Oklahoma City metro area marked.

Top metro areas in Oklahoma

Metro areas in Oklahoma ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Tulsa, OK5462815.5$1.2M+5.1%#184 of 387
2Oklahoma City, OK4891115.9$1.2M+5.8%#215 of 387
Fort Smith, AR-OK2716317.9$933K+3.1%#331 of 387
3Lawton, OK219319.8$844K+0.7%#356 of 387
4Enid, OK154820.1$863K−1.5%#373 of 387

Other business types in the Oklahoma City metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing and shoe stores are in the Oklahoma City, OK metro area?

Map listings as of September 2026 show 911 clothing and shoe stores in the Oklahoma City metro area. 416 of them (46%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 448 businesses with payroll classed as clothing and shoe stores in 2023, down 10.4% from 2019. Another 981 one-person businesses have no payroll, by official counts.

How much do households in the Oklahoma City, OK metro area spend on clothing, shoes and related services?

About $1.1B a year, or $1,860 per household. That is 9% below the U.S. average (an index of 91, where 100 is the U.S. average). Spread across the 911 clothing and shoe stores on map listings, it comes to $1.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 571,211 households in the Oklahoma City metro area and national spending patterns by income.

How does the Oklahoma City, OK metro area compare with the U.S. for clothing and shoe stores?

The Oklahoma City metro area has 15.9 clothing and shoe stores per 10,000 households, 2% below the U.S. rate of 16.2. Spending per store is $1.2M, 8% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Oklahoma City metro area would have about 836, against 911 on map listings. There is one business with payroll in the industry for every 1,275 households, against one for every 1,273 across the U.S. The official count fell 10.4% from 2019 to 2023, against −12.2% for the U.S.

How fast is the Oklahoma City, OK metro area growing?

Population estimates put the Oklahoma City metro area at 1,512,813 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 571,211 households. Median household income in the Oklahoma City metro area is $72,094, 11% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.0%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Oklahoma City metro area scores 48 for clothing and shoe stores (lower middle), #215 of 387 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Oklahoma City metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Oklahoma City metro area

Screening a site or an acquisition in the Oklahoma City metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Oklahoma City metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.