Clothing and laundry · Metro area · Oklahoma
Clothing and shoe stores in the Lawton, OK metro area
How the Lawton, OK metro area compares with other metro areas and the U.S. for clothing and shoe stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 21 out of 100: Low
Ranked #356 of 387 scored metro areas
#3 of 4 scored metro areas based in Oklahoma
- Listings
- 93
- 48 chain locations (52%)
- Official establishments
- 38
- −15.6% since 2019
- Household spending a year
- $78.5M
- On clothing, shoes and related services · $1,673 a household
- Spending per listing
- $844K
- 34% below the U.S.
- Listings per 10k households
- 19.8
- 22% above the U.S.
- Population, 2025
- 127,590
- +0.7% since 2020
See the clothing and shoe stores around any address in the Lawton metro area
The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lawton metro area scores 21 (low) on the Groundwork market score for clothing and shoe stores, ranking #356 of 387 scored metro areas and #3 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
Household spending on clothing, shoes and related services in the Lawton metro area comes to about $78.5M a year: $1,673 per household, 19% below the U.S. average. That works out to $844K per store, 34% below the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.
There are 93 clothing and shoe stores on map listings in the Lawton metro area as of September 2026. Chain locations make up 52% of them, against 44% across the U.S. That is 19.8 per 10,000 households, 22% above the U.S. rate of 16.2.
In 2023, official counts showed 38 businesses with payroll in the Lawton metro area classed as clothing and shoe stores, down 15.6% from 2019. That is one for every 1,235 households, against one for every 1,273 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $40K has gone to businesses classed as clothing and shoe stores in the Lawton metro area. Population estimates put the population change in the Lawton metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%).
How the Lawton metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawton metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.8 | 15.8 | 16.2 |
| Spending per listing | $844K | $1.1M | $1.3M |
| Households per official establishment | 1,235 | 1,447 | 1,273 |
| Official establishment growth, 2019–2023 | −15.6% | −13.9% | −12.2% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on clothing, shoes and related services | $1,673 | $1,773 | $2,055 |
| Median household income | $60,665 | $65,039 | $80,734 |
| Groundwork market score | 21 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 38−15.6% over the period
- Employees, 2023
- 401
- Annual payroll, 2023
- $7.3M
- One-person businesses, 2023
- 72Businesses with no payroll
- Map listings, September 2026
- 9348 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $40K
SBA-backed loans to businesses classed as clothing and shoe stores in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardClothing and shoe stores across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for clothing and shoe stores, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tulsa, OK | 54 | 628 | 15.5 | $1.2M | +5.1% | #184 of 387 |
| 2Oklahoma City, OK | 48 | 911 | 15.9 | $1.2M | +5.8% | #215 of 387 |
| Fort Smith, AR-OK | 27 | 163 | 17.9 | $933K | +3.1% | #331 of 387 |
| 3Lawton, OK | 21 | 93 | 19.8 | $844K | +0.7% | #356 of 387 |
| 4Enid, OK | 15 | 48 | 20.1 | $863K | −1.5% | #373 of 387 |
Other business types in the Lawton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
- Clothing, shoes and laundry20
- Clothing and shoe stores21
- Laundromats
- Dry cleaners21
Home services
Real estate
Funeral services
Questions
How many clothing and shoe stores are in the Lawton, OK metro area?
As of September 2026, map listings count 93 clothing and shoe stores in the Lawton metro area. 48 of them (52%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 38 businesses with payroll classed as clothing and shoe stores in 2023, down 15.6% from 2019. Official counts also show 72 one-person businesses without payroll.
How much do households in the Lawton, OK metro area spend on clothing, shoes and related services?
About $78.5M a year, or $1,673 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 93 clothing and shoe stores on map listings, it comes to $844K per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.
How does the Lawton, OK metro area compare with the U.S. for clothing and shoe stores?
The Lawton metro area has 19.8 clothing and shoe stores per 10,000 households, 22% above the U.S. rate of 16.2. Spending per store is $844K, 34% below the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Lawton metro area would have about 62, against 93 on map listings. There is one business with payroll in the industry for every 1,235 households, against one for every 1,273 across the U.S. The official count fell 15.6% from 2019 to 2023, against −12.2% for the U.S.
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 21 for clothing and shoe stores (low), #356 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for clothing and shoe stores · All 56 business types in the Lawton metro area
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.