Groundwork

Funeral services · Metro area · Oklahoma

Funeral homes in the Lawton, OK metro area

The funeral homes in the Lawton, OK metro area, the household spending behind them and how the market ranks against other metro areas.

Groundwork market score · out of 100

Score 27 out of 100: Lower middle

Ranked #331 of 377 scored metro areas
#4 of 4 scored metro areas based in Oklahoma

Listings
13
1 chain location (8%)
Official establishments
6
Businesses with payroll, 2023
Household spending a year
$5.9M
On funerals · $125 a household
Spending per listing
$451K
33% below the U.S.
Listings per 10k households
2.8
33% above the U.S.
Population, 2025
127,590
+0.7% since 2020

See the funeral homes around any address in the Lawton metro area

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

The Lawton metro area scores 27 (lower middle) on the Groundwork market score for funeral homes, ranking #331 of 377 scored metro areas and #4 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.

Map listings as of September 2026 show 13 funeral homes in the Lawton metro area. One of them (8%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 2.8, 33% above the U.S. rate of 2.1.

Households in the Lawton metro area spend about $5.9M a year on funerals, or $125 per household, 12% below the U.S. average. Spread across 13 funeral homes, that is $451K per home, 33% below the U.S. figure of $679K.

In 2023, official counts showed 6 businesses with payroll in the Lawton metro area classed as funeral homes and funeral services. That is one for every 7,823 households, against one for every 8,510 across the U.S. Between 2020 and 2025, the population of the Lawton metro area grew 0.7%, slower than the U.S. (+3.1%).

How the Lawton metro area compares

The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Lawton, OK metro area compared with Oklahoma and the U.S.
MeasureLawton metro areaOklahomaU.S.
Listings per 10k households2.82.92.1
Spending per listing$451K$462K$679K
Households per official establishment7,8236,4568,510
Official establishment growth, 2019–2023n/a−0.8%−1.7%
Population growth, 2020–2025+0.7%+4.0%+3.1%
Spending per household on funerals$125$132$143
Median household income$60,665$65,039$80,734
Groundwork market score2729

Official counts and lending

Businesses

Official establishments, 2019 to 2023
6
Employees, 2023
41
Annual payroll, 2023
$1.6M
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
131 chain location
Listings at the U.S. rate for this spending
9The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Lawton metro area

Population, 2025 estimate
127,590+0.7% since 2020
Households
46,938
Median age
36.4
Homes lived in by their owners
57%
Vehicles per household
1.8
Land area
1,702 sq. mi.
People per square mile
75
Median household income
$60,665+16.5% vs. 2015–2019, before inflation
Average household income
$78,396
Median home value
$161,000
Jobs located here
38,111
Daytime population
121,235Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Lawton metro area?

These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Oklahoma

Every Oklahoma market ranked →

The highest-scoring metro areas in Oklahoma for funeral homes, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.

Top metro areas in Oklahoma

Metro areas in Oklahoma ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oklahoma City, OK511021.8$667K+5.8%#168 of 377
Fort Smith, AR-OK50182.0$715K+3.1%#177 of 377
2Tulsa, OK46882.2$602K+5.1%#203 of 377
3Enid, OK2862.5$559K−1.5%#319 of 377
4Lawton, OK27132.8$451K+0.7%#331 of 377

Other business types in the Lawton metro area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in the Lawton, OK metro area?

There are 13 funeral homes on map listings in the Lawton metro area as of September 2026. One of them (8%) is a chain location. The listings count funeral homes, mortuaries and cremation services. Official counts show 6 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in the Lawton, OK metro area spend on funerals?

About $5.9M a year, or $125 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 13 funeral homes on map listings, it comes to $451K per home. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.

How does the Lawton, OK metro area compare with the U.S. for funeral homes?

The Lawton metro area has 2.8 funeral homes per 10,000 households, 33% above the U.S. rate of 2.1. Spending per home is $451K, 33% below the U.S. figure of $679K. At the national ratio of funeral homes to household spending, the Lawton metro area would have about 9, against 13 on map listings. There is one business with payroll in the industry for every 7,823 households, against one for every 8,510 across the U.S.

How fast is the Lawton, OK metro area growing?

Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 27 for funeral homes (lower middle), #331 of 377 scored metro areas.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Lawton metro area. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in the Lawton metro area

Screening a site or an acquisition in the Lawton metro area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.