Food and drink · Metro area · Oklahoma
Pizza places in the Lawton, OK metro area
The pizza places in the Lawton, OK metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 24 out of 100: Low
Ranked #361 of 387 scored metro areas
#4 of 4 scored metro areas based in Oklahoma
- Listings
- 46
- 36 chain locations (78%)
- Official establishments
- 93
- All limited-service restaurants · −2.1% since 2019
- Household spending a year
- $154.9M
- On food away from home · $3,300 a household
- Spending per listing
- $3.4M
- 34% below the U.S.
- Listings per 10k households
- 9.8
- 23% above the U.S.
- Population, 2025
- 127,590
- +0.7% since 2020
See the pizza places around any address in the Lawton metro area
The site report maps the pizza places on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lawton metro area scores 24 (low) on the Groundwork market score for pizza places, ranking #361 of 387 scored metro areas and #4 of 4 scored metro areas based in Oklahoma. That puts it in the bottom quarter of metro areas.
At $3,300 per household (19% below the U.S. average), households in the Lawton metro area spend about $154.9M a year on food away from home. Spread across 46 pizza places, that is $3.4M per pizza place, 34% below the U.S. figure of $5.1M. The spending figure covers all food away from home, not only pizza places.
There are 46 pizza places on map listings in the Lawton metro area as of September 2026. 36 of them (78%) are chain locations, against 58% across the U.S. That comes to 9.8 for every 10,000 households, 23% above the U.S. rate of 8.0.
In 2023, official counts showed 93 businesses with payroll in the Lawton metro area classed as limited-service restaurants, down 2.1% from 2019. That is one for every 505 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (fast food and sandwich shops included), not only pizza places. Since fiscal 2022, 2 SBA-backed loans worth $505K have gone to businesses classed as limited-service restaurants in the Lawton metro area. Between 2020 and 2025, the population of the Lawton metro area grew 0.7%, slower than the U.S. (+3.1%).
How the Lawton metro area compares
The same measures for Oklahoma and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the pizza places counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lawton metro area | Oklahoma | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.8 | 8.6 | 8.0 |
| Spending per listing | $3.4M | $4.1M | $5.1M |
| Households per official establishment (all limited-service restaurants) | 505 | 517 | 478 |
| Official establishment growth, 2019–2023 | −2.1% | +0.5% | +6.1% |
| Population growth, 2020–2025 | +0.7% | +4.0% | +3.1% |
| Spending per household on food away from home | $3,300 | $3,519 | $4,070 |
| Median household income | $60,665 | $65,039 | $80,734 |
| Groundwork market score | 24 | 40 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 93All limited-service restaurants · −2.1% over the period
- Employees, 2023
- 2,077
- Annual payroll, 2023
- $37.1M
- One-person businesses, 2023
- 9All limited-service restaurants with no payroll
- Map listings, September 2026
- 4636 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $505K
SBA-backed loans to businesses classed as limited-service restaurants in the Lawton metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only pizza places.
Population and households in the Lawton metro area
- Population, 2025 estimate
- 127,590+0.7% since 2020
- Households
- 46,938
- Median age
- 36.4
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.8
- Land area
- 1,702 sq. mi.
- People per square mile
- 75
- Median household income
- $60,665+16.5% vs. 2015–2019, before inflation
- Average household income
- $78,396
- Median home value
- $161,000
- Jobs located here
- 38,111
- Daytime population
- 121,235Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lawton metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pizza places on map listings by name and distance.
Or open the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPizza across Oklahoma
Every Oklahoma market ranked →The highest-scoring metro areas in Oklahoma for pizza places, numbered among those based in Oklahoma (a market based in another state is listed without a number), with the Lawton metro area marked.
Top metro areas in Oklahoma
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Tulsa, OK | 56 | 294 | 7.2 | $5.1M | +5.1% | #141 of 387 |
| 2Oklahoma City, OK | 44 | 485 | 8.5 | $4.4M | +5.8% | #242 of 387 |
| 3Enid, OK | 28 | 21 | 8.8 | $3.9M | −1.5% | #346 of 387 |
| Fort Smith, AR-OK | 25 | 88 | 9.7 | $3.4M | +3.1% | #358 of 387 |
| 4Lawton, OK | 24 | 46 | 9.8 | $3.4M | +0.7% | #361 of 387 |
Other business types in the Lawton metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pizza places are in the Lawton, OK metro area?
As of September 2026, map listings count 46 pizza places in the Lawton metro area. 36 of them (78%) are chain locations. The listings count pizza restaurants. Official counts show 93 businesses with payroll classed as limited-service restaurants in 2023, down 2.1% from 2019. The official count takes in all limited-service restaurants, not only pizza places: fast food and sandwich shops are counted too. Another 9 one-person businesses have no payroll, by official counts.
How much do households in the Lawton, OK metro area spend on food away from home?
About $154.9M a year, or $3,300 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 46 pizza places on map listings, it comes to $3.4M per pizza place. That spending covers all food away from home, which pizza places share with other businesses in the trade. It is estimated from the incomes of the 46,938 households in the Lawton metro area and national spending patterns by income.
How does the Lawton, OK metro area compare with the U.S. for pizza places?
The Lawton metro area has 9.8 pizza places per 10,000 households, 23% above the U.S. rate of 8.0. Spending per pizza place is $3.4M, 34% below the U.S. figure of $5.1M. At the U.S. ratio of pizza places to household spending, the Lawton metro area would have about 31, against 46 on map listings. There is one business with payroll in the industry for every 505 households, against one for every 478 across the U.S. The official count fell 2.1% from 2019 to 2023, against +6.1% for the U.S.
How fast is the Lawton, OK metro area growing?
Population estimates put the Lawton metro area at 127,590 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 46,938 households. Median household income in the Lawton metro area is $60,665, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.5%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Lawton metro area scores 24 for pizza places (low), #361 of 387 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lawton metro area. It maps the pizza places on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pizza places · All 56 business types in the Lawton metro area
Screening a site or an acquisition in the Lawton metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lawton metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.