Auto · Small-town market · New York
Car washes and detailers in the Massena-Ogdensburg, NY area
Competitor counts, household spending and official business counts for car washes and detailers in the Massena-Ogdensburg, NY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 54 out of 100: Upper middle
Ranked #183 of 441 scored small-town markets
#3 of 12 scored small-town markets based in New York
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- 3
- Businesses with payroll, 2023
- Household spending a year
- $32.1M
- On vehicle maintenance and repairs · $770 a household
- Spending per listing
- $2.7M
- 6% above the U.S.
- Listings per 10k households
- 2.9
- 24% below the U.S.
- Population, 2025
- 105,488
- −2.5% since 2020
See the car washes and detailers around any address in the Massena-Ogdensburg area
The site report maps the car washes and detailers on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 car washes and detailers in the Massena-Ogdensburg area. One of them (8%) is a chain location, against 23% across the U.S. That comes to 2.9 for every 10,000 households, 24% below the U.S. rate of 3.8.
At $770 per household (20% below the U.S. average), households in the Massena-Ogdensburg area spend about $32.1M a year on vehicle maintenance and repairs. That is about $2.7M of household spending for each location on map listings, 6% above the U.S. figure of $2.5M. That spending covers all vehicle maintenance and repairs, which car washes and detailers share with other businesses in the trade.
In 2023, official counts showed 3 businesses with payroll in the Massena-Ogdensburg area classed as car washes. That is one for every 13,889 households, against one for every 6,523 across the U.S.
Population estimates put the population change in the Massena-Ogdensburg area from 2020 to 2025 at −2.5%, against +3.1% for the U.S. The Massena-Ogdensburg area scores 54 (upper middle) on the Groundwork market score for car washes and detailers, ranking #183 of 441 scored small-town markets and #3 of 12 scored small-town markets based in New York.
How the Massena-Ogdensburg area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all vehicle maintenance and repairs by the car washes and detailers counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Massena-Ogdensburg area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.9 | 2.4 | 3.8 |
| Spending per listing | $2.7M | $2.7M | $2.5M |
| Households per official establishment | 13,889 | 7,992 | 6,523 |
| Official establishment growth, 2019–2023 | n/a | +7.0% | +16.7% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on vehicle maintenance and repairs | $770 | $642 | $958 |
| Median household income | $62,850 | $85,974 | $80,734 |
| Groundwork market score | 54 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3
- Employees, 2023
- 7
- Annual payroll, 2023
- $200K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 13The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as car washes in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the car washes and detailers on map listings by name and distance.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCar washes and detailing across New York
Every New York market ranked →The highest-scoring small-town markets in New York for car washes and detailers, numbered among those based in New York, with the Massena-Ogdensburg area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 59 | 10 | 3.2 | $2.7M | +2.7% | #145 of 441 |
| 2Hudson, NY | 56 | 5 | 1.9 | $4.7M | −2.1% | #163 of 441 |
| 3Massena-Ogdensburg, NY | 54 | 12 | 2.9 | $2.7M | −2.5% | #183 of 441 |
| 4Cortland, NY | 52 | 5 | 2.6 | $3.2M | −1.9% | #196 of 441 |
| 5Gloversville, NY | 51 | 5 | 2.2 | $3.6M | −1.6% | #212 of 441 |
| 6Plattsburgh, NY | 48 | 12 | 3.6 | $2.3M | −2.0% | #232 of 441 |
| 7Batavia, NY | 43 | 10 | 4.0 | $2.1M | +0.2% | #280 of 441 |
| 8Amsterdam, NY | 41 | 7 | 3.6 | $2.2M | +1.1% | #293 of 441 |
| 9Auburn, NY | 41 | 13 | 4.1 | $2M | −2.3% | #295 of 441 |
| 10Olean, NY | 40 | 9 | 2.8 | $2.7M | −2.1% | #301 of 441 |
Other business types in the Massena-Ogdensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
- Auto repair and car care38
- Auto repair shops28
- Collision repair and body shops47
- Car washes and detailing54
- Tire shops45
- Oil change and quick lube
- Gas stations49
- Insurance agencies43
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many car washes and detailers are in the Massena-Ogdensburg, NY area?
The Massena-Ogdensburg area has 12 car washes and detailers on map listings as of September 2026. One of them (8%) is a chain location. The listings count car washes and detailers. Official counts show 3 businesses with payroll classed as car washes in 2023.
How much do households in the Massena-Ogdensburg, NY area spend on vehicle maintenance and repairs?
About $32.1M a year, or $770 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 12 car washes and detailers on map listings, it comes to $2.7M per location. The spending figure covers all vehicle maintenance and repairs, not only car washes and detailers. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.
How does the Massena-Ogdensburg, NY area compare with the U.S. for car washes and detailers?
The Massena-Ogdensburg area has 2.9 car washes and detailers per 10,000 households, 24% below the U.S. rate of 3.8. Spending per location is $2.7M, 6% above the U.S. figure of $2.5M. At the national ratio of car washes and detailers to household spending, the Massena-Ogdensburg area would have about 13, against 12 on map listings. There is one business with payroll in the industry for every 13,889 households, against one for every 6,523 across the U.S.
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 54 for car washes and detailers (upper middle), #183 of 441 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the car washes and detailers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for car washes and detailers · All 56 business types in the Massena-Ogdensburg area
Screening a site or an acquisition in the Massena-Ogdensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.