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Clothing and laundry · Small-town market · New York

Clothing and shoe stores in the Massena-Ogdensburg, NY area

The clothing and shoe stores in the Massena-Ogdensburg, NY area, the household spending behind them and how the market ranks against other small-town markets.

Groundwork market score · out of 100

Score 73 out of 100: Upper middle

Ranked #73 of 536 scored small-town markets
#8 of 14 scored small-town markets based in New York

Listings
38
20 chain locations (53%)
Official establishments
8
Businesses with payroll, 2023
Household spending a year
$82.6M
On clothing, shoes and related services · $1,982 a household
Spending per listing
$2.2M
71% above the U.S.
Listings per 10k households
9.1
44% below the U.S.
Population, 2025
105,488
−2.5% since 2020

See the clothing and shoe stores around any address in the Massena-Ogdensburg area

The site report maps the clothing and shoe stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Massena-Ogdensburg area spend about $82.6M a year on clothing, shoes and related services, or $1,982 per household, 4% below the U.S. average. Spread across 38 clothing and shoe stores, that is $2.2M per store, 71% above the U.S. figure of $1.3M. The spending figure covers all clothing, shoes and related services, not only clothing and shoe stores.

There are 38 clothing and shoe stores on map listings in the Massena-Ogdensburg area as of September 2026. Of those, 20 are chain locations, or 53%, against 44% across the U.S. Per 10,000 households, that is 9.1, 44% below the U.S. rate of 16.2.

Official counts show 8 businesses with payroll classed as clothing and shoe stores in the Massena-Ogdensburg area in 2023. That is one for every 5,208 households, against one for every 1,273 across the U.S. Official counts list 35 one-person businesses without payroll.

Between 2020 and 2025, the population of the Massena-Ogdensburg area declined 2.5%, against +3.1% for the U.S. For clothing and shoe stores, the Massena-Ogdensburg area has a Groundwork market score of 73 (upper middle): #73 of 536 scored small-town markets and #8 of 14 scored small-town markets based in New York. That puts it in the top quarter of small-town markets.

How the Massena-Ogdensburg area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing and shoe stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing and shoe stores in Massena-Ogdensburg, NY area compared with New York and the U.S.
MeasureMassena-Ogdensburg areaNew YorkU.S.
Listings per 10k households9.119.316.2
Spending per listing$2.2M$1.3M$1.3M
Households per official establishment5,2081,0391,273
Official establishment growth, 2019–2023n/a−16.7%−12.2%
Population growth, 2020–2025−2.5%−0.6%+3.1%
Spending per household on clothing, shoes and related services$1,982$2,448$2,055
Median household income$62,850$85,974$80,734
Groundwork market score7339

Official counts and lending

Businesses

Official establishments, 2019 to 2023
8
Employees, 2023
92
Annual payroll, 2023
$1.6M
One-person businesses, 2023
35Businesses with no payroll
Map listings, September 2026
3820 chain locations
Listings at the U.S. rate for this spending
65The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Massena-Ogdensburg area

Population, 2025 estimate
105,488−2.5% since 2020
Households
41,666
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
1.6
Land area
2,680 sq. mi.
People per square mile
40
Median household income
$62,850
Average household income
$82,668
Median home value
$121,900
Jobs located here
32,561
Daytime population
102,579Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Massena-Ogdensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing and shoe stores on map listings by name and distance.

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Clothing and shoe stores across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for clothing and shoe stores, numbered among those based in New York, with the Massena-Ogdensburg area marked.

Top small-town markets in New York

Small-town markets in New York ranked for clothing and shoe stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Monticello, NY93206.4$3.5M+2.7%#4 of 536
2Amsterdam, NY87126.1$3.3M+1.1%#9 of 536
3Oneonta, NY822611.2$1.8M+3.8%#21 of 536
4Batavia, NY77197.6$2.7M+0.2%#40 of 536
5Auburn, NY76268.2$2.5M−2.3%#52 of 536
6Corning, NY75328.2$2.5M−1.6%#59 of 536
7Cortland, NY741910.0$2.1M−1.9%#67 of 536
8Massena-Ogdensburg, NY73389.1$2.2M−2.5%#73 of 536
9Gloversville, NY722310.1$2M−1.6%#85 of 536
10Olean, NY68319.7$2M−2.1%#112 of 536

Other business types in the Massena-Ogdensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Clothing and laundry

Funeral services

Questions

How many clothing and shoe stores are in the Massena-Ogdensburg, NY area?

As of September 2026, map listings count 38 clothing and shoe stores in the Massena-Ogdensburg area. 20 of them (53%) are chain locations. The listings count clothing, shoe and accessory stores and boutiques. Official counts show 8 businesses with payroll classed as clothing and shoe stores in 2023. Official counts also show 35 one-person businesses without payroll.

How much do households in the Massena-Ogdensburg, NY area spend on clothing, shoes and related services?

About $82.6M a year, or $1,982 per household. That is 4% below the U.S. average (an index of 96, where 100 is the U.S. average). Spread across the 38 clothing and shoe stores on map listings, it comes to $2.2M per store. That spending covers all clothing, shoes and related services, which clothing and shoe stores share with other businesses in the trade. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.

How does the Massena-Ogdensburg, NY area compare with the U.S. for clothing and shoe stores?

The Massena-Ogdensburg area has 9.1 clothing and shoe stores per 10,000 households, 44% below the U.S. rate of 16.2. Spending per store is $2.2M, 71% above the U.S. figure of $1.3M. At the U.S. ratio of clothing and shoe stores to household spending, the Massena-Ogdensburg area would have about 65, against 38 on map listings. There is one business with payroll in the industry for every 5,208 households, against one for every 1,273 across the U.S.

How fast is the Massena-Ogdensburg, NY area growing?

Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 73 for clothing and shoe stores (upper middle), #73 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the clothing and shoe stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing and shoe stores · All 56 business types in the Massena-Ogdensburg area

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.