Beauty and personal care · Small-town market · New York
Barbershops in the Massena-Ogdensburg, NY area
The barbershops in the Massena-Ogdensburg, NY area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score
Not scored
The score needs at least 5 listings; this market has 4.
- Listings
- 4
- 2 chain locations (50%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $36.6M
- On personal care products and services · $879 a household
- Spending per listing
- $9.2M
- 4.9 times the U.S.
- Listings per 10k households
- 1.0
- 81% below the U.S.
- Population, 2025
- 105,488
- −2.5% since 2020
See the barbershops around any address in the Massena-Ogdensburg area
The site report maps the barbershops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Map listings as of September 2026 show 4 barbershops in the Massena-Ogdensburg area. That is 1.0 per 10,000 households, 81% below the U.S. rate of 5.3.
Households in the Massena-Ogdensburg area spend about $36.6M a year on personal care products and services, or $879 per household, 13% below the U.S. average. That is about $9.2M of household spending for each shop on map listings, 4.9 times the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
There is no official count of businesses with payroll classed as barber shops in the Massena-Ogdensburg area: counts under 3 aren’t published. Official counts list 6 one-person businesses without payroll.
Population estimates put the population change in the Massena-Ogdensburg area from 2020 to 2025 at −2.5%, against +3.1% for the U.S. With 4 barbershops on map listings, the Massena-Ogdensburg area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.
How the Massena-Ogdensburg area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the barbershops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Massena-Ogdensburg area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 1.0 | 5.9 | 5.3 |
| Spending per listing | $9.2M | $1.8M | $1.9M |
| Households per official establishment | n/a | 7,704 | 16,589 |
| Official establishment growth, 2019–2023 | n/a | −0.4% | +28.5% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on personal care products and services | $879 | $1,070 | $1,005 |
| Median household income | $62,850 | $85,974 | $80,734 |
| Groundwork market score | Not scored | 27 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- 6Businesses with no payroll
- Map listings, September 2026
- 42 chain locations
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as barber shops in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the barbershops on map listings by name and distance.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardBarbershops across New York
Every New York market ranked →The highest-scoring small-town markets in New York for barbershops, numbered among those based in New York, with the Massena-Ogdensburg area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Plattsburgh, NY | 69 | 7 | 2.1 | $4.5M | −2.0% | #74 of 377 |
| 2Monticello, NY | 67 | 15 | 4.8 | $2.1M | +2.7% | #89 of 377 |
| 3Corning, NY | 60 | 13 | 3.3 | $2.7M | −1.6% | #124 of 377 |
| 4Gloversville, NY | 56 | 8 | 3.5 | $2.6M | −1.6% | #153 of 377 |
| 5Cortland, NY | 56 | 7 | 3.7 | $2.5M | −1.9% | #154 of 377 |
| 6Oneonta, NY | 56 | 13 | 5.6 | $1.7M | +3.8% | #159 of 377 |
| 7Batavia, NY | 54 | 12 | 4.8 | $1.9M | +0.2% | #169 of 377 |
| 8Jamestown-Dunkirk, NY | 51 | 17 | 3.2 | $2.7M | −2.6% | #189 of 377 |
| 9Auburn, NY | 51 | 13 | 4.1 | $2.2M | −2.3% | #192 of 377 |
| 10Seneca Falls, NY | 48 | 6 | 4.4 | $2.1M | −1.7% | #209 of 377 |
| Massena-Ogdensburg, NY | Not scored | 4 | 1.0 | $9.2M | −2.5% |
Other business types in the Massena-Ogdensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas66
- Hair salons65
- Barbershops
- Nail salons70
- Spas and skin care59
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many barbershops are in the Massena-Ogdensburg, NY area?
There are 4 barbershops on map listings in the Massena-Ogdensburg area as of September 2026. The listings count barbershops. No official count is published for barber shops in the Massena-Ogdensburg area: counts under 3 are left out. Official counts also show 6 one-person businesses without payroll.
How much do households in the Massena-Ogdensburg, NY area spend on personal care products and services?
About $36.6M a year, or $879 per household. That is 13% below the U.S. average (an index of 87, where 100 is the U.S. average). Spread across the 4 barbershops on map listings, it comes to $9.2M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.
How does the Massena-Ogdensburg, NY area compare with the U.S. for barbershops?
The Massena-Ogdensburg area has 1.0 barbershops per 10,000 households, 81% below the U.S. rate of 5.3. Spending per shop is $9.2M, 4.9 times the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, the Massena-Ogdensburg area would have about 19, against 4 on map listings.
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area has no market score for barbershops: the score needs at least 5 on map listings, and it has 4.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for barbershops · All 56 business types in the Massena-Ogdensburg area
Screening a site or an acquisition in the Massena-Ogdensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.