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Food and drink · Small-town market · New York

Fast food and sandwich shops in the Massena-Ogdensburg, NY area

How the Massena-Ogdensburg, NY area compares with other small-town markets and the U.S. for fast food and sandwich shops: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 59 out of 100: Upper middle

Ranked #186 of 537 scored small-town markets
#11 of 14 scored small-town markets based in New York

Listings
45
31 chain locations (69%)
Official establishments
61
All limited-service restaurants · +7.0% since 2019
Household spending a year
$142.9M
On food away from home · $3,431 a household
Spending per listing
$3.2M
4% above the U.S.
Listings per 10k households
10.8
19% below the U.S.
Population, 2025
105,488
−2.5% since 2020

See the fast food and sandwich shops around any address in the Massena-Ogdensburg area

The site report maps the fast food and sandwich shops on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on food away from home in the Massena-Ogdensburg area comes to about $142.9M a year: $3,431 per household, 16% below the U.S. average. That is about $3.2M of household spending for each shop on map listings, 4% above the U.S. figure of $3.1M. The spending figure covers all food away from home, not only fast food and sandwich shops.

The Massena-Ogdensburg area has 45 fast food and sandwich shops on map listings as of September 2026. Chain locations make up 69% of them, against 79% across the U.S. That comes to 10.8 for every 10,000 households, 19% below the U.S. rate of 13.3.

The official count of businesses with payroll classed as limited-service restaurants in the Massena-Ogdensburg area was 61 in 2023, up 7.0% from 2019. That is one for every 683 households, against one for every 478 across the U.S. That count covers all limited-service restaurants (pizza places included), not only fast food and sandwich shops. Another 4 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $208K has gone to businesses classed as limited-service restaurants in the Massena-Ogdensburg area.

Between 2020 and 2025, the population of the Massena-Ogdensburg area declined 2.5%, against +3.1% for the U.S. For fast food and sandwich shops, the Massena-Ogdensburg area has a Groundwork market score of 59 (upper middle): #186 of 537 scored small-town markets and #11 of 14 scored small-town markets based in New York.

How the Massena-Ogdensburg area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the fast food and sandwich shops counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Fast food and sandwich shops in Massena-Ogdensburg, NY area compared with New York and the U.S.
MeasureMassena-Ogdensburg areaNew YorkU.S.
Listings per 10k households10.814.113.3
Spending per listing$3.2M$3M$3.1M
Households per official establishment (all limited-service restaurants)683433478
Official establishment growth, 2019–2023+7.0%−0.8%+6.1%
Population growth, 2020–2025−2.5%−0.6%+3.1%
Spending per household on food away from home$3,431$4,270$4,070
Median household income$62,850$85,974$80,734
Groundwork market score5936

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61All limited-service restaurants · +7.0% over the period
Employees, 2023
1,036
Annual payroll, 2023
$21.3M
One-person businesses, 2023
4All limited-service restaurants with no payroll
Map listings, September 2026
4531 chain locations
Listings at the U.S. rate for this spending
47The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$208K

SBA-backed loans to businesses classed as limited-service restaurants in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all limited-service restaurants, not only fast food and sandwich shops.

Population and households in the Massena-Ogdensburg area

Population, 2025 estimate
105,488−2.5% since 2020
Households
41,666
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
1.6
Land area
2,680 sq. mi.
People per square mile
40
Median household income
$62,850
Average household income
$82,668
Median home value
$121,900
Jobs located here
32,561
Daytime population
102,579Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Massena-Ogdensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the fast food and sandwich shops on map listings by name and distance.

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Fast food and sandwich shops across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for fast food and sandwich shops, numbered among those based in New York, with the Massena-Ogdensburg area marked.

Top small-town markets in New York

Small-town markets in New York ranked for fast food and sandwich shops by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Oneonta, NY752912.5$2.9M+3.8%#57 of 537
2Monticello, NY71299.2$4.2M+2.7%#78 of 537
3Hudson, NY693513.1$3.2M−2.1%#92 of 537
4Auburn, NY68237.3$4.9M−2.3%#97 of 537
5Corning, NY68379.4$3.8M−1.6%#101 of 537
6Batavia, NY683012.1$3M+0.2%#106 of 537
7Plattsburgh, NY663510.4$3.5M−2.0%#122 of 537
8Olean, NY62257.8$4.2M−2.1%#158 of 537
9Seneca Falls, NY611511.0$3.2M−1.7%#165 of 537
10Gloversville, NY602510.9$3.2M−1.6%#176 of 537
11Massena-Ogdensburg, NY594510.8$3.2M−2.5%#186 of 537

Other business types in the Massena-Ogdensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many fast food and sandwich shops are in the Massena-Ogdensburg, NY area?

Map listings as of September 2026 show 45 fast food and sandwich shops in the Massena-Ogdensburg area. 31 of them (69%) are chain locations. The listings count fast food, sandwich shops, delis and bagel shops. Official counts show 61 businesses with payroll classed as limited-service restaurants in 2023, up 7.0% from 2019. The official count takes in all limited-service restaurants, not only fast food and sandwich shops: pizza places are counted too. Official counts list 4 one-person businesses without payroll.

How much do households in the Massena-Ogdensburg, NY area spend on food away from home?

About $142.9M a year, or $3,431 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 45 fast food and sandwich shops on map listings, it comes to $3.2M per shop. That spending covers all food away from home, which fast food and sandwich shops share with other businesses in the trade. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.

How does the Massena-Ogdensburg, NY area compare with the U.S. for fast food and sandwich shops?

The Massena-Ogdensburg area has 10.8 fast food and sandwich shops per 10,000 households, 19% below the U.S. rate of 13.3. Spending per shop is $3.2M, 4% above the U.S. figure of $3.1M. At the U.S. ratio of fast food and sandwich shops to household spending, the Massena-Ogdensburg area would have about 47, against 45 on map listings. There is one business with payroll in the industry for every 683 households, against one for every 478 across the U.S. The official count rose 7.0% from 2019 to 2023, against +6.1% for the U.S.

How fast is the Massena-Ogdensburg, NY area growing?

Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 59 for fast food and sandwich shops (upper middle), #186 of 537 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the fast food and sandwich shops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for fast food and sandwich shops · All 56 business types in the Massena-Ogdensburg area

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.