Groundwork

Pets · Small-town market · New York

Pet stores in the Massena-Ogdensburg, NY area

How the Massena-Ogdensburg, NY area compares with other small-town markets and the U.S. for pet stores: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
1 chain location (25%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$23M
On pets · $552 a household
Spending per listing
$5.7M
27% above the U.S.
Listings per 10k households
1.0
50% below the U.S.
Population, 2025
105,488
−2.5% since 2020

See the pet stores around any address in the Massena-Ogdensburg area

The site report maps the pet stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 pet stores in the Massena-Ogdensburg area. Per 10,000 households, that is 1.0, 50% below the U.S. rate of 2.0.

At $552 per household (39% below the U.S. average), households in the Massena-Ogdensburg area spend about $23M a year on pets. That is about $5.7M of household spending for each store on map listings, 27% above the U.S. figure of $4.5M. That spending covers all pets, which pet stores share with other businesses in the trade.

There is no official count of businesses with payroll classed as pet and pet supplies stores in the Massena-Ogdensburg area: counts under 3 aren’t published.

Population estimates show the Massena-Ogdensburg area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. With 4 pet stores on map listings, the Massena-Ogdensburg area isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How the Massena-Ogdensburg area compares

The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet stores in Massena-Ogdensburg, NY area compared with New York and the U.S.
MeasureMassena-Ogdensburg areaNew YorkU.S.
Listings per 10k households1.01.72.0
Spending per listing$5.7M$4M$4.5M
Households per official establishmentn/a13,98313,024
Official establishment growth, 2019–2023n/a−20.3%−1.6%
Population growth, 2020–2025−2.5%−0.6%+3.1%
Spending per household on pets$552$701$909
Median household income$62,850$85,974$80,734
Groundwork market scoreNot scored27

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/a
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
41 chain location
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet and pet supplies stores in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Massena-Ogdensburg area

Population, 2025 estimate
105,488−2.5% since 2020
Households
41,666
Median age
40.8
Homes lived in by their owners
72%
Vehicles per household
1.6
Land area
2,680 sq. mi.
People per square mile
40
Median household income
$62,850
Average household income
$82,668
Median home value
$121,900
Jobs located here
32,561
Daytime population
102,579Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Massena-Ogdensburg area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet stores on map listings by name and distance.

Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet stores across New York

Every New York market ranked →

The highest-scoring small-town markets in New York for pet stores, numbered among those based in New York, with the Massena-Ogdensburg area marked.

Top small-town markets in New York

Small-town markets in New York ranked for pet stores by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hudson, NY4551.9$3.6M−2.1%#124 of 220
2Monticello, NY4472.2$2.8M+2.7%#134 of 220
3Jamestown-Dunkirk, NY4291.7$3.1M−2.6%#147 of 220
4Auburn, NY4051.6$3.6M−2.3%#159 of 220
5Oneonta, NY3183.4$1.7M+3.8%#184 of 220
6Olean, NY2461.9$2.8M−2.1%#196 of 220
7Amsterdam, NY2263.1$1.8M+1.1%#200 of 220
8Batavia, NY13114.4$1.3M+0.2%#211 of 220
9Corning, NY11133.3$1.7M−1.6%#212 of 220
10Gloversville, NY793.9$1.4M−1.6%#219 of 220
Massena-Ogdensburg, NYNot scored41.0$5.7M−2.5%

Other business types in the Massena-Ogdensburg area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet stores are in the Massena-Ogdensburg, NY area?

There are 4 pet stores on map listings in the Massena-Ogdensburg area as of September 2026. The listings count pet stores. No official count is published for pet and pet supplies stores in the Massena-Ogdensburg area: counts under 3 are left out.

How much do households in the Massena-Ogdensburg, NY area spend on pets?

About $23M a year, or $552 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 4 pet stores on map listings, it comes to $5.7M per store. The spending figure covers all pets, not only pet stores. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.

How does the Massena-Ogdensburg, NY area compare with the U.S. for pet stores?

The Massena-Ogdensburg area has 1.0 pet stores per 10,000 households, 50% below the U.S. rate of 2.0. Spending per store is $5.7M, 27% above the U.S. figure of $4.5M. At the national ratio of pet stores to household spending, the Massena-Ogdensburg area would have about 5, against 4 on map listings.

How fast is the Massena-Ogdensburg, NY area growing?

Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area has no market score for pet stores: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the pet stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet stores · All 56 business types in the Massena-Ogdensburg area

Screening a site or an acquisition in the Massena-Ogdensburg area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.