Food and drink · Small-town market · New York
Coffee shops and cafes in the Massena-Ogdensburg, NY area
How the Massena-Ogdensburg, NY area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #283 of 529 scored small-town markets
#7 of 14 scored small-town markets based in New York
- Listings
- 32
- 12 chain locations (38%)
- Official establishments
- 20
- All snack and nonalcoholic beverage bars
- Household spending a year
- $142.9M
- On food away from home · $3,431 a household
- Spending per listing
- $4.5M
- 21% above the U.S.
- Listings per 10k households
- 7.7
- 30% below the U.S.
- Population, 2025
- 105,488
- −2.5% since 2020
See the coffee shops and cafes around any address in the Massena-Ogdensburg area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in the Massena-Ogdensburg area comes to about $142.9M a year: $3,431 per household, 16% below the U.S. average. That is about $4.5M of household spending for each cafe on map listings, 21% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.
There are 32 coffee shops and cafes on map listings in the Massena-Ogdensburg area as of September 2026. Of those, 12 are chain locations, or 38%, against 39% across the U.S. That comes to 7.7 for every 10,000 households, 30% below the U.S. rate of 11.0.
The official count of businesses with payroll classed as snack and nonalcoholic beverage bars in the Massena-Ogdensburg area was 20 in 2023. That is one for every 2,083 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts also show 3 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $189K has gone to businesses classed as snack and nonalcoholic beverage bars in the Massena-Ogdensburg area.
Population estimates put the population change in the Massena-Ogdensburg area from 2020 to 2025 at −2.5%, against +3.1% for the U.S. For coffee shops and cafes, the Massena-Ogdensburg area has a Groundwork market score of 48 (lower middle): #283 of 529 scored small-town markets and #7 of 14 scored small-town markets based in New York.
How the Massena-Ogdensburg area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Massena-Ogdensburg area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 7.7 | 12.2 | 11.0 |
| Spending per listing | $4.5M | $3.5M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,083 | 1,075 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +17.3% | +24.3% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on food away from home | $3,431 | $4,270 | $4,070 |
| Median household income | $62,850 | $85,974 | $80,734 |
| Groundwork market score | 48 | 36 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20All snack and nonalcoholic beverage bars
- Employees, 2023
- 140
- Annual payroll, 2023
- $3.3M
- One-person businesses, 2023
- 3All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 3212 chain locations
- Listings at the U.S. rate for this spending
- 39The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $189K
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across New York
Every New York market ranked →The highest-scoring small-town markets in New York for coffee shops and cafes, numbered among those based in New York, with the Massena-Ogdensburg area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Amsterdam, NY | 61 | 12 | 6.1 | $5.7M | +1.1% | #144 of 529 |
| 2Batavia, NY | 61 | 18 | 7.2 | $5.1M | +0.2% | #146 of 529 |
| 3Monticello, NY | 61 | 27 | 8.6 | $4.5M | +2.7% | #151 of 529 |
| 4Auburn, NY | 57 | 13 | 4.1 | $8.7M | −2.3% | #187 of 529 |
| 5Corning, NY | 56 | 24 | 6.1 | $5.8M | −1.6% | #201 of 529 |
| 6Gloversville, NY | 50 | 16 | 7.0 | $5M | −1.6% | #261 of 529 |
| 7Massena-Ogdensburg, NY | 48 | 32 | 7.7 | $4.5M | −2.5% | #283 of 529 |
| 8Plattsburgh, NY | 47 | 28 | 8.3 | $4.4M | −2.0% | #295 of 529 |
| 9Hudson, NY | 45 | 30 | 11.3 | $3.7M | −2.1% | #310 of 529 |
| 10Oneonta, NY | 45 | 33 | 14.2 | $2.5M | +3.8% | #319 of 529 |
Other business types in the Massena-Ogdensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes55
- Sit-down restaurants52
- Fast food and sandwich shops59
- Pizza65
- Coffee shops and cafes48
- Bakeries and dessert shops50
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Massena-Ogdensburg, NY area?
As of September 2026, map listings count 32 coffee shops and cafes in the Massena-Ogdensburg area. 12 of them (38%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 20 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 3 one-person businesses have no payroll, by official counts.
How much do households in the Massena-Ogdensburg, NY area spend on food away from home?
About $142.9M a year, or $3,431 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 32 coffee shops and cafes on map listings, it comes to $4.5M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.
How does the Massena-Ogdensburg, NY area compare with the U.S. for coffee shops and cafes?
The Massena-Ogdensburg area has 7.7 coffee shops and cafes per 10,000 households, 30% below the U.S. rate of 11.0. Spending per cafe is $4.5M, 21% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, the Massena-Ogdensburg area would have about 39, against 32 on map listings. There is one business with payroll in the industry for every 2,083 households, against one for every 1,518 across the U.S.
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 48 for coffee shops and cafes (lower middle), #283 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Massena-Ogdensburg area
Screening a site or an acquisition in the Massena-Ogdensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.