Pets · Small-town market · New York
Pet businesses in the Massena-Ogdensburg, NY area
Competitor counts, household spending and official business counts for pet businesses in the Massena-Ogdensburg, NY area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #396 of 527 scored small-town markets
#3 of 14 scored small-town markets based in New York
- Listings
- 37
- 5 chain locations (14%)
- Official establishments
- 14
- Businesses with payroll, 2023
- Household spending a year
- $23M
- On pets · $552 a household
- Spending per listing
- $622K
- 29% below the U.S.
- Listings per 10k households
- 8.9
- 14% below the U.S.
- Population, 2025
- 105,488
- −2.5% since 2020
See the pet businesses around any address in the Massena-Ogdensburg area
The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on pets in the Massena-Ogdensburg area comes to about $23M a year: $552 per household, 39% below the U.S. average. That is about $622K of household spending for each business on map listings, 29% below the U.S. figure of $878K.
The Massena-Ogdensburg area has 37 pet businesses on map listings as of September 2026. 5 of them (14%) are chain locations, against 17% across the U.S. That is 8.9 per 10,000 households, 14% below the U.S. rate of 10.4.
In 2023, official counts showed 14 businesses with payroll in the Massena-Ogdensburg area classed as pet care, veterinarians and pet stores. That is one for every 2,976 households, against one for every 1,852 across the U.S. Official counts also show 42 one-person businesses without payroll.
Population estimates show the Massena-Ogdensburg area declined 2.5% from 2020 to 2025, against +3.1% for the U.S. The Groundwork market score for pet businesses in the Massena-Ogdensburg area is 38 (lower middle), #396 of 527 scored small-town markets and #3 of 14 scored small-town markets based in New York.
How the Massena-Ogdensburg area compares
The same measures for New York and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Massena-Ogdensburg area | New York | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 8.4 | 10.4 |
| Spending per listing | $622K | $838K | $878K |
| Households per official establishment | 2,976 | 2,305 | 1,852 |
| Official establishment growth, 2019–2023 | n/a | +2.7% | +11.4% |
| Population growth, 2020–2025 | −2.5% | −0.6% | +3.1% |
| Spending per household on pets | $552 | $701 | $909 |
| Median household income | $62,850 | $85,974 | $80,734 |
| Groundwork market score | 38 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14
- Employees, 2023
- 97
- Annual payroll, 2023
- $4M
- One-person businesses, 2023
- 42Businesses with no payroll
- Map listings, September 2026
- 375 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in the Massena-Ogdensburg area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Massena-Ogdensburg area
- Population, 2025 estimate
- 105,488−2.5% since 2020
- Households
- 41,666
- Median age
- 40.8
- Homes lived in by their owners
- 72%
- Vehicles per household
- 1.6
- Land area
- 2,680 sq. mi.
- People per square mile
- 40
- Median household income
- $62,850
- Average household income
- $82,668
- Median home value
- $121,900
- Jobs located here
- 32,561
- Daytime population
- 102,579Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Massena-Ogdensburg area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.
Or open the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardPet businesses across New York
Every New York market ranked →The highest-scoring small-town markets in New York for pet businesses, numbered among those based in New York, with the Massena-Ogdensburg area marked.
Top small-town markets in New York
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Monticello, NY | 48 | 32 | 10.2 | $617K | +2.7% | #306 of 527 |
| 2Seneca Falls, NY | 47 | 11 | 8.1 | $701K | −1.7% | #316 of 527 |
| 3Massena-Ogdensburg, NY | 38 | 37 | 8.9 | $622K | −2.5% | #396 of 527 |
| 4Batavia, NY | 35 | 38 | 15.3 | $387K | +0.2% | #433 of 527 |
| 5Plattsburgh, NY | 33 | 36 | 10.7 | $549K | −2.0% | #441 of 527 |
| 6Gloversville, NY | 27 | 26 | 11.4 | $493K | −1.6% | #478 of 527 |
| 7Amsterdam, NY | 26 | 29 | 14.8 | $381K | +1.1% | #489 of 527 |
| 8Cortland, NY | 25 | 21 | 11.1 | $522K | −1.9% | #491 of 527 |
| 9Oneonta, NY | 24 | 37 | 16.0 | $366K | +3.8% | #495 of 527 |
| 10Corning, NY | 23 | 57 | 14.5 | $394K | −1.6% | #503 of 527 |
Other business types in the Massena-Ogdensburg area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Pets
- Pet businesses38
- Veterinarians29
- Pet grooming and boarding46
- Pet stores
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many pet businesses are in the Massena-Ogdensburg, NY area?
Map listings as of September 2026 show 37 pet businesses in the Massena-Ogdensburg area. 5 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 14 businesses with payroll classed as pet care, veterinarians and pet stores in 2023. Another 42 one-person businesses have no payroll, by official counts.
How much do households in the Massena-Ogdensburg, NY area spend on pets?
About $23M a year, or $552 per household. That is 39% below the U.S. average (an index of 61, where 100 is the U.S. average). Spread across the 37 pet businesses on map listings, it comes to $622K per business. It is estimated from the incomes of the 41,666 households in the Massena-Ogdensburg area and national spending patterns by income.
How does the Massena-Ogdensburg, NY area compare with the U.S. for pet businesses?
The Massena-Ogdensburg area has 8.9 pet businesses per 10,000 households, 14% below the U.S. rate of 10.4. Spending per business is $622K, 29% below the U.S. figure of $878K. At the U.S. ratio of pet businesses to household spending, the Massena-Ogdensburg area would have about 26, against 37 on map listings. There is one business with payroll in the industry for every 2,976 households, against one for every 1,852 across the U.S.
How fast is the Massena-Ogdensburg, NY area growing?
Population estimates put the Massena-Ogdensburg area at 105,488 people in 2025, down 2.5% since 2020, against +3.1% for the U.S. It has 41,666 households. Median household income in the Massena-Ogdensburg area is $62,850, 22% below the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Massena-Ogdensburg area scores 38 for pet businesses (lower middle), #396 of 527 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Massena-Ogdensburg area. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for pet businesses · All 56 business types in the Massena-Ogdensburg area
Screening a site or an acquisition in the Massena-Ogdensburg area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Massena-Ogdensburg area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.