Beauty and personal care · County · Wisconsin
Nail salons in St. Croix County, WI
How St. Croix County, WI compares with other counties and the U.S. for nail salons: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 68 out of 100: Upper middle
Ranked #188 of 1,328 scored counties
#10 of 32 scored counties in Wisconsin
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $43.7M
- On personal care products and services · $1,164 a household
- Spending per listing
- $2.7M
- 63% above the U.S.
- Listings per 10k households
- 4.3
- 28% below the U.S.
- Population, 2025
- 98,276
- +4.7% since 2020
See the nail salons around any address in St. Croix County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in St. Croix County comes to about $43.7M a year: $1,164 per household, 16% above the U.S. average. Spread across 16 nail salons, that is $2.7M per salon, 63% above the U.S. figure of $1.7M. The spending figure covers all personal care products and services, not only nail salons.
There are 16 nail salons on map listings in St. Croix County as of September 2026. Chain locations make up 13% of them, against 27% across the U.S. Per 10,000 households, that is 4.3, 28% below the U.S. rate of 6.0.
The official count of businesses with payroll classed as nail salons in St. Croix County was 12 in 2023. That is one for every 3,126 households, against one for every 3,754 across the U.S.
Population estimates show St. Croix County grew 4.7% from 2020 to 2025, faster than the U.S. (+3.1%). For nail salons, St. Croix County has a Groundwork market score of 68 (upper middle): #188 of 1,328 scored counties and #10 of 32 scored counties in Wisconsin. That puts it in the top quarter of counties.
How St. Croix County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | St. Croix County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 4.3 | 4.4 | 6.0 |
| Spending per listing | $2.7M | $2.3M | $1.7M |
| Households per official establishment | 3,126 | 5,332 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +35.2% | +23.2% |
| Population growth, 2020–2025 | +4.7% | +1.3% | +3.1% |
| Spending per household on personal care products and services | $1,164 | $1,007 | $1,005 |
| Median household income | $103,046 | $77,485 | $80,734 |
| Groundwork market score | 68 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 8 → 12
- Employees, 2023
- 72
- Annual payroll, 2023
- $1.9M
- One-person businesses, 2023
- 0Businesses with no payroll
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 26The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in St. Croix County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in St. Croix County
- Population, 2025 estimate
- 98,276+4.7% since 2020
- Households
- 37,511
- Median age
- 40.9
- Homes lived in by their owners
- 78%
- Vehicles per household
- 2.2
- Land area
- 722 sq. mi.
- People per square mile
- 133
- Median household income
- $103,046+21.6% vs. 2015–2019, before inflation
- Average household income
- $126,955
- Median home value
- $377,700
- Jobs located here
- 37,396
- Daytime population
- 80,378Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Croix County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for nail salons, numbered among those based in Wisconsin, with St. Croix County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Dodge County, WI | 75 | 9 | 2.5 | $3.9M | −0.3% | #80 of 1,328 |
| 2Polk County, WI | 75 | 5 | 2.6 | $3.9M | +1.7% | #81 of 1,328 |
| 3Green County, WI | 72 | 5 | 3.2 | $3.2M | +0.5% | #121 of 1,328 |
| 4Dane County, WI | 71 | 143 | 5.7 | $1.9M | +4.9% | #139 of 1,328 |
| 5Walworth County, WI | 70 | 13 | 3.0 | $3.5M | +0.8% | #144 of 1,328 |
| 6Manitowoc County, WI | 69 | 6 | 1.7 | $5.5M | +0.4% | #158 of 1,328 |
| 7Columbia County, WI | 69 | 8 | 3.3 | $3.1M | −0.7% | #164 of 1,328 |
| 8Racine County, WI | 69 | 27 | 3.4 | $3M | +0.4% | #165 of 1,328 |
| 9Dunn County, WI | 69 | 6 | 3.4 | $2.8M | +1.7% | #167 of 1,328 |
| 10St. Croix County, WI | 68 | 16 | 4.3 | $2.7M | +4.7% | #188 of 1,328 |
Other business types in St. Croix County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas56
- Hair salons56
- Barbershops91
- Nail salons68
- Spas and skin care54
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in St. Croix County, WI?
As of September 2026, map listings count 16 nail salons in St. Croix County. 2 of them (13%) are chain locations. The listings count nail salons. Official counts show 12 businesses with payroll classed as nail salons in 2023.
How much do households in St. Croix County, WI spend on personal care products and services?
About $43.7M a year, or $1,164 per household. That is 16% above the U.S. average (an index of 116, where 100 is the U.S. average). Spread across the 16 nail salons on map listings, it comes to $2.7M per salon. That spending covers all personal care products and services, which nail salons share with other businesses in the trade. It is estimated from the incomes of the 37,511 households in St. Croix County and national spending patterns by income.
How does St. Croix County, WI compare with the U.S. for nail salons?
St. Croix County has 4.3 nail salons per 10,000 households, 28% below the U.S. rate of 6.0. Spending per salon is $2.7M, 63% above the U.S. figure of $1.7M. At the U.S. ratio of nail salons to household spending, St. Croix County would have about 26, against 16 on map listings. There is one business with payroll in the industry for every 3,126 households, against one for every 3,754 across the U.S.
How fast is St. Croix County, WI growing?
Population estimates put St. Croix County at 98,276 people in 2025, up 4.7% since 2020, faster than the U.S. (+3.1%). It has 37,511 households. Median household income in St. Croix County is $103,046, 28% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 21.6%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. St. Croix County scores 68 for nail salons (upper middle), #188 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Croix County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in St. Croix County
Screening a site or an acquisition in St. Croix County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Croix County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.