Groundwork

Pets · County · Virginia

Pet grooming and boarding businesses in Harrisonburg city, VA

Competitor counts, household spending and official business counts for pet grooming and boarding businesses in Harrisonburg city, VA, set against other counties and the U.S.

Groundwork market score · out of 100

Score 41 out of 100: Lower middle

Ranked #925 of 1,461 scored counties
#47 of 61 scored counties in Virginia

Listings
6
0 chain locations (0%)
Official establishments
5
Businesses with payroll, 2023
Household spending a year
$14.1M
On pets · $813 a household
Spending per listing
$2.4M
8% below the U.S.
Listings per 10k households
3.5
3% below the U.S.
Population, 2025
50,839
−1.7% since 2020

See the pet grooming and boarding businesses around any address in Harrisonburg city

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on pets in Harrisonburg city comes to about $14.1M a year: $813 per household, 11% below the U.S. average. Spread across 6 pet grooming and boarding businesses, that is $2.4M per business, 8% below the U.S. figure of $2.5M. The spending figure covers all pets, not only pet grooming and boarding businesses.

There are 6 pet grooming and boarding businesses on map listings in Harrisonburg city as of September 2026. None of them are chain locations, against 9% across the U.S. That comes to 3.5 for every 10,000 households, 3% below the U.S. rate of 3.6.

In 2023, official counts showed 5 businesses with payroll in Harrisonburg city classed as pet care (except veterinary). That is one for every 3,472 households, against one for every 5,057 across the U.S.

Population estimates put the population change in Harrisonburg city from 2020 to 2025 at −1.7%, against +3.1% for the U.S. Harrisonburg city scores 41 (lower middle) on the Groundwork market score for pet grooming and boarding businesses, ranking #925 of 1,461 scored counties and #47 of 61 scored counties in Virginia.

How Harrisonburg city compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Harrisonburg city, VA compared with Virginia and the U.S.
MeasureHarrisonburg cityVirginiaU.S.
Listings per 10k households3.53.33.6
Spending per listing$2.4M$3.2M$2.5M
Households per official establishment3,4724,4055,057
Official establishment growth, 2019–2023n/a+25.0%+25.2%
Population growth, 2020–2025−1.7%+2.8%+3.1%
Spending per household on pets$813$1,056$909
Median household income$62,254$93,170$80,734
Groundwork market score4167

Official counts and lending

Businesses

Official establishments, 2019 to 2023
5 → 5
Employees, 2023
28
Annual payroll, 2023
$907K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
60 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care (except veterinary) in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Harrisonburg city

Population, 2025 estimate
50,839−1.7% since 2020
Households
17,360
Median age
31.4
Homes lived in by their owners
39%
Vehicles per household
2.0
Land area
17 sq. mi.
People per square mile
2,964
Median household income
$62,254+33.4% vs. 2015–2019, before inflation
Average household income
$82,014
Median home value
$299,100
Jobs located here
34,193
Daytime population
64,079Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Harrisonburg city?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Virginia

Every Virginia market ranked →

The highest-scoring counties in Virginia for pet grooming and boarding businesses, numbered among those based in Virginia, with Harrisonburg city marked.

Top counties in Virginia

Counties in Virginia ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Richmond city, VA84232.2$3.9M+4.6%#26 of 1,461
2Prince William County, VA83483.1$4.2M+4.2%#34 of 1,461
3Arlington County, VA82302.7$5M+2.1%#38 of 1,461
4Bedford County, VA82113.3$2.8M+4.4%#44 of 1,461
5Albemarle County, VA80122.6$4.3M+5.1%#58 of 1,461
6Chesapeake city, VA80252.7$3.9M+2.3%#59 of 1,461
7Chesterfield County, VA80402.9$3.8M+8.7%#61 of 1,461
8Goochland County, VA8065.8$2.1M+17.4%#68 of 1,461
9Frederick County, VA79113.1$3.4M+8.8%#75 of 1,461
10Spotsylvania County, VA76224.2$2.7M+10.5%#107 of 1,461
47Harrisonburg city, VA4163.5$2.4M−1.7%#925 of 1,461

Other business types in Harrisonburg city

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Harrisonburg city, VA?

As of September 2026, map listings count 6 pet grooming and boarding businesses in Harrisonburg city. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 5 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Harrisonburg city, VA spend on pets?

About $14.1M a year, or $813 per household. That is 11% below the U.S. average (an index of 89, where 100 is the U.S. average). Spread across the 6 pet grooming and boarding businesses on map listings, it comes to $2.4M per business. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.

How does Harrisonburg city, VA compare with the U.S. for pet grooming and boarding businesses?

Harrisonburg city has 3.5 pet grooming and boarding businesses per 10,000 households, 3% below the U.S. rate of 3.6. Spending per business is $2.4M, 8% below the U.S. figure of $2.5M. The count on map listings matches the U.S. ratio of pet grooming and boarding businesses to household spending. There is one business with payroll in the industry for every 3,472 households, against one for every 5,057 across the U.S.

How fast is Harrisonburg city, VA growing?

Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 41 for pet grooming and boarding businesses (lower middle), #925 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Harrisonburg city. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Harrisonburg city

Screening a site or an acquisition in Harrisonburg city?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.