Groceries and convenience · County · Virginia
Grocery stores in Harrisonburg city, VA
Competitor counts, household spending and official business counts for grocery stores in Harrisonburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 17 out of 100: Low
Ranked #1,922 of 2,070 scored counties
#86 of 94 scored counties in Virginia
- Listings
- 20
- 12 chain locations (60%)
- Official establishments
- 21
- Businesses with payroll, 2023
- Household spending a year
- $98.9M
- On groceries · $5,699 a household
- Spending per listing
- $4.9M
- 47% below the U.S.
- Listings per 10k households
- 11.5
- 69% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the grocery stores around any address in Harrisonburg city
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for grocery stores in Harrisonburg city is 17 (low), #1,922 of 2,070 scored counties and #86 of 94 scored counties in Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 20 grocery stores in Harrisonburg city. 12 of them (60%) are chain locations, against 37% across the U.S. That comes to 11.5 for every 10,000 households, 69% above the U.S. rate of 6.8.
Household spending on groceries in Harrisonburg city comes to about $98.9M a year: $5,699 per household, 10% below the U.S. average. Spread across 20 grocery stores, that is $4.9M per store, 47% below the U.S. figure of $9.3M. That spending covers all groceries, which grocery stores share with other businesses in the trade.
The official count of businesses with payroll classed as supermarkets and grocery stores in Harrisonburg city was 21 in 2023. That is one for every 827 households, against one for every 2,053 across the U.S. Population estimates show Harrisonburg city declined 1.7% from 2020 to 2025, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.5 | 6.6 | 6.8 |
| Spending per listing | $4.9M | $9.9M | $9.3M |
| Households per official establishment | 827 | 2,270 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | −2.7% | 0.0% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on groceries | $5,699 | $6,537 | $6,319 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 17 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 18 → 21
- Employees, 2023
- 889
- Annual payroll, 2023
- $22.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 2012 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for grocery stores, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Stafford County, VA | 90 | 27 | 5.2 | $14.3M | +8.3% | #54 of 2,070 |
| 2Orange County, VA | 89 | 8 | 5.4 | $12.1M | +10.1% | #64 of 2,070 |
| 3Fauquier County, VA | 87 | 15 | 5.6 | $12.8M | +4.8% | #85 of 2,070 |
| 4York County, VA | 85 | 9 | 3.3 | $20.6M | +1.6% | #105 of 2,070 |
| 5New Kent County, VA | 84 | 6 | 6.5 | $10.8M | +21.2% | #126 of 2,070 |
| 6Bedford County, VA | 83 | 16 | 4.8 | $12.7M | +4.4% | #139 of 2,070 |
| 7Caroline County, VA | 83 | 6 | 5.0 | $12.6M | +11.3% | #140 of 2,070 |
| 8Chesterfield County, VA | 81 | 70 | 5.0 | $13.4M | +8.7% | #167 of 2,070 |
| 9Frederick County, VA | 81 | 22 | 6.2 | $10.6M | +8.8% | #179 of 2,070 |
| 10Loudoun County, VA | 80 | 88 | 6.2 | $13M | +6.4% | #192 of 2,070 |
| 86Harrisonburg city, VA | 17 | 20 | 11.5 | $4.9M | −1.7% | #1,922 of 2,070 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores16
- Grocery stores17
- Convenience stores20
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in Harrisonburg city, VA?
Harrisonburg city has 20 grocery stores on map listings as of September 2026. 12 of them (60%) are chain locations. The listings count grocery stores and supermarkets. Official counts show 21 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in Harrisonburg city, VA spend on groceries?
About $98.9M a year, or $5,699 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 20 grocery stores on map listings, it comes to $4.9M per store. The spending figure covers all groceries, not only grocery stores. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for grocery stores?
Harrisonburg city has 11.5 grocery stores per 10,000 households, 69% above the U.S. rate of 6.8. Spending per store is $4.9M, 47% below the U.S. figure of $9.3M. At the national ratio of grocery stores to household spending, Harrisonburg city would have about 11, against 20 on map listings. There is one business with payroll in the industry for every 827 households, against one for every 2,053 across the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 17 for grocery stores (low), #1,922 of 2,070 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.