Fitness and classes · County · Virginia
Gyms in Harrisonburg city, VA
Competitor counts, household spending and official business counts for gyms in Harrisonburg city, VA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 9 out of 100: Very low
Ranked #1,759 of 1,792 scored counties
#70 of 72 scored counties in Virginia
- Listings
- 18
- 8 chain locations (44%)
- Official establishments
- 11
- All fitness and recreational sports centers
- Household spending a year
- $10.8M
- On memberships, classes and admissions · $621 a household
- Spending per listing
- $599K
- 54% below the U.S.
- Listings per 10k households
- 10.4
- 37% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the gyms around any address in Harrisonburg city
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Harrisonburg city is 9 (very low), #1,759 of 1,792 scored counties and #70 of 72 scored counties in Virginia. That puts it in the bottom quarter of counties.
At $621 per household (37% below the U.S. average), households in Harrisonburg city spend about $10.8M a year on memberships, classes and admissions. That is about $599K of household spending for each gym on map listings, 54% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Harrisonburg city has 18 gyms on map listings as of September 2026. Chain locations make up 44% of them, against 28% across the U.S. Per 10,000 households, that is 10.4, 37% above the U.S. rate of 7.6.
In 2023, official counts showed 11 businesses with payroll in Harrisonburg city classed as fitness and recreational sports centers. That is one for every 1,578 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Between 2020 and 2025, the population of Harrisonburg city declined 1.7%, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.4 | 6.9 | 7.6 |
| Spending per listing | $599K | $1.4M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 1,578 | 2,759 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.6% | +5.8% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on memberships, classes and admissions | $621 | $960 | $983 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 9 | 54 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 10 → 11All fitness and recreational sports centers
- Employees, 2023
- 148
- Annual payroll, 2023
- $2.6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 188 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 90 | 5 | 4.4 | $2.3M | +7.0% | #11 of 1,792 |
| 2New Kent County, VA | 90 | 6 | 6.5 | $1.6M | +21.2% | #16 of 1,792 |
| 3Spotsylvania County, VA | 89 | 33 | 6.3 | $1.7M | +10.5% | #20 of 1,792 |
| 4Orange County, VA | 86 | 5 | 3.4 | $2.6M | +10.1% | #29 of 1,792 |
| 5Isle of Wight County, VA | 85 | 5 | 3.2 | $2.8M | +6.7% | #32 of 1,792 |
| 6Rockingham County, VA | 83 | 12 | 3.7 | $2.1M | +6.6% | #44 of 1,792 |
| 7Stafford County, VA | 81 | 27 | 5.2 | $2.5M | +8.3% | #54 of 1,792 |
| 8Frederick County, VA | 81 | 16 | 4.5 | $2.1M | +8.8% | #56 of 1,792 |
| 9Louisa County, VA | 80 | 5 | 3.2 | $2.5M | +13.6% | #63 of 1,792 |
| 10Suffolk city, VA | 80 | 18 | 4.7 | $1.8M | +10.4% | #67 of 1,792 |
| 70Harrisonburg city, VA | 9 | 18 | 10.4 | $599K | −1.7% | #1,759 of 1,792 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Harrisonburg city, VA?
Map listings as of September 2026 show 18 gyms in Harrisonburg city. 8 of them (44%) are chain locations. The listings count gyms and fitness centers. Official counts show 11 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Harrisonburg city, VA spend on memberships, classes and admissions?
About $10.8M a year, or $621 per household. That is 37% below the U.S. average (an index of 63, where 100 is the U.S. average). Spread across the 18 gyms on map listings, it comes to $599K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for gyms?
Harrisonburg city has 10.4 gyms per 10,000 households, 37% above the U.S. rate of 7.6. Spending per gym is $599K, 54% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Harrisonburg city would have about 8, against 18 on map listings. There is one business with payroll in the industry for every 1,578 households, against one for every 3,109 across the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 9 for gyms (very low), #1,759 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.