Groceries and convenience · County · Virginia
Grocery and convenience stores in Harrisonburg city, VA
How Harrisonburg city, VA compares with other counties and the U.S. for grocery and convenience stores: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 16 out of 100: Low
Ranked #2,285 of 2,402 scored counties
#107 of 115 scored counties in Virginia
- Listings
- 60
- 32 chain locations (53%)
- Official establishments
- 38
- +11.8% since 2019
- Household spending a year
- $98.9M
- On groceries · $5,699 a household
- Spending per listing
- $1.6M
- 51% below the U.S.
- Listings per 10k households
- 34.6
- 85% above the U.S.
- Population, 2025
- 50,839
- −1.7% since 2020
See the grocery and convenience stores around any address in Harrisonburg city
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Harrisonburg city scores 16 (low) on the Groundwork market score for grocery and convenience stores, ranking #2,285 of 2,402 scored counties and #107 of 115 scored counties in Virginia. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 60 grocery and convenience stores in Harrisonburg city. Of those, 32 are chain locations, or 53%, against 42% across the U.S. Per 10,000 households, that is 34.6, 85% above the U.S. rate of 18.7.
At $5,699 per household (10% below the U.S. average), households in Harrisonburg city spend about $98.9M a year on groceries. Spread across 60 grocery and convenience stores, that is $1.6M per store, 51% below the U.S. figure of $3.4M.
In 2023, official counts showed 38 businesses with payroll in Harrisonburg city classed as grocery and convenience stores, up 11.8% from 2019. That is one for every 457 households, against one for every 1,293 across the U.S. Between 2020 and 2025, the population of Harrisonburg city declined 1.7%, against +3.1% for the U.S.
How Harrisonburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Harrisonburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 34.6 | 19.1 | 18.7 |
| Spending per listing | $1.6M | $3.4M | $3.4M |
| Households per official establishment | 457 | 1,152 | 1,293 |
| Official establishment growth, 2019–2023 | +11.8% | +7.3% | +7.2% |
| Population growth, 2020–2025 | −1.7% | +2.8% | +3.1% |
| Spending per household on groceries | $5,699 | $6,537 | $6,319 |
| Median household income | $62,254 | $93,170 | $80,734 |
| Groundwork market score | 16 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 34 → 38+11.8% over the period
- Employees, 2023
- 1,020
- Annual payroll, 2023
- $24.7M
- One-person businesses, 2023
- 10Businesses with no payroll
- Map listings, September 2026
- 6032 chain locations
- Listings at the U.S. rate for this spending
- 29The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in Harrisonburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Harrisonburg city
- Population, 2025 estimate
- 50,839−1.7% since 2020
- Households
- 17,360
- Median age
- 31.4
- Homes lived in by their owners
- 39%
- Vehicles per household
- 2.0
- Land area
- 17 sq. mi.
- People per square mile
- 2,964
- Median household income
- $62,254+33.4% vs. 2015–2019, before inflation
- Average household income
- $82,014
- Median home value
- $299,100
- Jobs located here
- 34,193
- Daytime population
- 64,079Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Harrisonburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for grocery and convenience stores, numbered among those based in Virginia, with Harrisonburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Powhatan County, VA | 95 | 13 | 11.5 | $6M | +7.0% | #11 of 2,402 |
| 2King George County, VA | 94 | 15 | 14.8 | $4.7M | +10.5% | #20 of 2,402 |
| 3Fluvanna County, VA | 93 | 10 | 9.7 | $6.7M | +6.2% | #21 of 2,402 |
| 4Orange County, VA | 87 | 20 | 13.5 | $4.8M | +10.1% | #76 of 2,402 |
| 5Stafford County, VA | 87 | 89 | 17.0 | $4.4M | +8.3% | #80 of 2,402 |
| 6Loudoun County, VA | 85 | 217 | 15.2 | $5.3M | +6.4% | #98 of 2,402 |
| 7Goochland County, VA | 84 | 15 | 14.5 | $4.9M | +17.4% | #112 of 2,402 |
| 8James City County, VA | 83 | 51 | 15.9 | $4.3M | +6.2% | #129 of 2,402 |
| 9York County, VA | 82 | 35 | 13.0 | $5.3M | +1.6% | #143 of 2,402 |
| 10Louisa County, VA | 81 | 27 | 17.4 | $3.6M | +13.6% | #171 of 2,402 |
| 107Harrisonburg city, VA | 16 | 60 | 34.6 | $1.6M | −1.7% | #2,285 of 2,402 |
Other business types in Harrisonburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores16
- Grocery stores17
- Convenience stores20
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in Harrisonburg city, VA?
There are 60 grocery and convenience stores on map listings in Harrisonburg city as of September 2026. 32 of them (53%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 38 businesses with payroll classed as grocery and convenience stores in 2023, up 11.8% from 2019. Official counts also show 10 one-person businesses without payroll.
How much do households in Harrisonburg city, VA spend on groceries?
About $98.9M a year, or $5,699 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 60 grocery and convenience stores on map listings, it comes to $1.6M per store. It is estimated from the incomes of the 17,360 households in Harrisonburg city and national spending patterns by income.
How does Harrisonburg city, VA compare with the U.S. for grocery and convenience stores?
Harrisonburg city has 34.6 grocery and convenience stores per 10,000 households, 85% above the U.S. rate of 18.7. Spending per store is $1.6M, 51% below the U.S. figure of $3.4M. At the national ratio of grocery and convenience stores to household spending, Harrisonburg city would have about 29, against 60 on map listings. There is one business with payroll in the industry for every 457 households, against one for every 1,293 across the U.S. The official count rose 11.8% from 2019 to 2023, against +7.2% for the U.S.
How fast is Harrisonburg city, VA growing?
Population estimates put Harrisonburg city at 50,839 people in 2025, down 1.7% since 2020, against +3.1% for the U.S. It has 17,360 households. Median household income in Harrisonburg city is $62,254, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.4%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Harrisonburg city scores 16 for grocery and convenience stores (low), #2,285 of 2,402 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Harrisonburg city. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in Harrisonburg city
Screening a site or an acquisition in Harrisonburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Harrisonburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.